Mailchimp vs. Klaviyo: Choosing the Best Email Marketing Platform

Mailchimp vs. Klaviyo: Choosing the Best Email Marketing Platform

Table of Contents

  1. Introduction
  2. Ease of Use
  3. Automation
  4. Integrations
  5. Reporting and Data
  6. Segmentation
  7. Other Features
  8. Pricing
  9. Pros and Cons
  10. Conclusion


When it comes to email marketing platforms, two names that consistently come up in conversations are MailChimp and Clavio. But which one is the best? Is there a right answer? In this article, we'll compare these platforms across seven key criteria: ease of use, automation, integrations, reporting and data, segmentation, other features, and pricing. By the end, you'll have a clear understanding of which platform is the right choice for your business.

Ease of Use

One of the most important considerations when choosing an email marketing platform is ease of use. MailChimp is known for its simplicity and user-friendly interface. With a straightforward layout and logically arranged features, navigating MailChimp is a breeze. Clavio, on the other hand, also offers a user-friendly interface but is more focused on e-commerce businesses. Its dashboard provides comprehensive e-commerce functionality but may be less suitable for non-e-commerce businesses. Overall, both platforms excel in ease of use, making it a tie in this category.


Automation is a crucial component of any effective email marketing campaign. Both MailChimp and Clavio offer automation features, but with different strengths. Clavio's e-commerce automations, or flows, are specifically designed for e-commerce businesses. With pre-built e-commerce automations and the ability to create custom flows, Clavio provides advanced and granular automation options. MailChimp also has automations, known as Journeys, which cover a wide range of business types, not just e-commerce. While Clavio has the edge in e-commerce-related automations, MailChimp's diverse range of Journeys caters to a broader audience. Both platforms deserve 10 points in this category.


Integration capabilities are essential for streamlining workflows and saving time. Both MailChimp and Clavio offer a wide array of integrations with popular tools and software. MailChimp supports integration with various website platforms, design tools, CRMs, and even offers integration via Zapier. Clavio's integrations, however, are more e-commerce-focused and provide deeper connections with platforms like Magento, Shopify, BigCommerce, and WooCommerce. While MailChimp boasts a larger number of integrations, Clavio's e-commerce integrations are more comprehensive. This category is a tie, with 10 points each.

Reporting and Data

Analytics is crucial for tracking the success of your email marketing campaigns. Clavio excels in this area, providing comprehensive email analytics and customizable dashboards. From performance metrics to email deliverability, Clavio offers detailed insights and even grades your performance. In comparison, MailChimp's analytics are more basic and straightforward, providing general performance data and audience information. Clavio takes the lead in reporting and data, earning 10 points.


Segmentation plays a vital role in targeting and personalizing your email campaigns. Clavio shines in segmentation, allowing you to create segments easily with a wide range of criteria. With Clavio, you can build segments based on various customer behaviors and demographics for highly targeted campaigns. MailChimp also offers segmentation capabilities, but the interface and terminology can be confusing. While MailChimp offers more flexibility, Clavio's simplicity and breadth of criteria make it the winner in this category, with 10 points.

Other Features

Both MailChimp and Clavio offer additional features worth mentioning. They both provide A/B testing capabilities, allowing you to optimize your campaigns. While MailChimp has built-in AI features, their performance is not exceptional, resulting in a deduction of 0.25 points. MailChimp also includes a website builder, but its limited functionality earns a deduction of 5 points. Clavio, on the other hand, offers SMS in more locations and integrates it natively into its flows, giving it an advantage. With a score of 5 points for MailChimp and 4 points for Clavio, this category is a close match.


Pricing is a significant factor to consider when choosing an email marketing platform. Clavio starts at $175 per month for e-commerce businesses, with additional pricing options based on features and number of subscribers. MailChimp, on the other hand, offers plans starting from $26.50 per month, with different tiers to accommodate varying requirements. Pricing ultimately depends on your business's size and needs, making it difficult to determine a clear winner. However, both platforms offer excellent value for the cost.

Pros and Cons


  • Pros: User-friendly interface, broader range of templates, extensive integrations.
  • Cons: Limited automation capabilities for non-e-commerce businesses, basic analytics, website builder functionality.


  • Pros: E-commerce-focused automations, comprehensive analytics, excellent segmentation capabilities.
  • Cons: Less suitable for non-e-commerce businesses, fewer integrations outside of e-commerce platforms.


In conclusion, the choice between MailChimp and Clavio depends on your business's specific needs. If you're an e-commerce business, Clavio offers tailored functionalities and extensive e-commerce automations. For non-e-commerce businesses, MailChimp provides a user-friendly interface and a wide range of automation options suitable for various business types. Additionally, consider exploring platforms like ActiveCampaign or HubSpot if you require specific functionalities such as a sales team function. Ultimately, both MailChimp and Clavio present compelling options for effective email marketing, ensuring a seamless and results-driven experience.

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