Low Budget Google Ads Strategy for Shopping - Easy Setup Guide

Table of Contents:

1. Introduction
2. Setting Up Conversion Tracking
3. Optimizing Your Product Feed
   • Using High-Quality Images
   • Strategic Pricing
   • SEO Title and Description
4. Creating a Good-Looking Landing Page
5. The Google Ads Strategy
   • Determining Your Budget
   • Creating a Standard Shopping Campaign
   • Setting Maximum Cost-Per-Click Bids
   • Monitoring Search Terms and Adding Negative Keywords
6. Scaling Your Campaigns
7. Conclusion

Article: How to Create a Low Budget Google Ad Strategy for 2023

Since my last video, many of you have requested a low-budget Google ad strategy for 2023. In today's video, I will show you exactly what I would do if I had a brand new Google Ads account with a budget ranging from $20 to $50 a day. Before we dive into the strategy, I want to emphasize a few important points that will greatly contribute to your success on Google Ads.

Setting Up Conversion Tracking

First and foremost, it is crucial to ensure that your Google conversion tracking is set up correctly. Without accurate conversion tracking, investing in Google Ads would be a waste of your budget. If you are unsure about the setup or suspect any tracking issues, I recommend seeking the assistance of a professional developer. Personally, I rely on a skilled developer on Fiverr who has been working with me for years. I will provide a link to his Fiverr profile in the description. He can quickly fix any conversion tracking issues or set it up from scratch if needed.

Optimizing Your Product Feed

Another key factor that greatly impacts the success of your Google Ads campaigns is optimizing your product feed. This involves several strategies to make your products stand out and appeal to potential customers within the Shopping Network.

One effective approach is to use high-quality images. Presenting your products in an aesthetically pleasing and professional manner will significantly enhance their appeal and value compared to your competitors. Keep in mind that being the cheapest is not always necessary to achieve success on Google Shopping. By presenting your products in a premium, visually appealing way, customers may be willing to pay a higher price for the perceived quality and value.

Additionally, pay attention to your SEO title and description for each product. These are the titles and descriptions that Google uses to determine which search terms will display your items to potential customers. Use relevant keywords in both the title and description to increase visibility. For example, if you are selling dog beds, a title like "Official Calming Donut Dog Bed UK - Anti-Anxiety Bed, Dark Gray, Various Sizes" incorporates multiple keywords and helps your product show up for relevant searches. Make sure to optimize the title and description for each product, utilizing the maximum character limits to include as many relevant keywords as possible. Don't neglect the description, as it provides ample space to showcase the unique features and benefits of your product.

Creating a Good-Looking Landing Page

Before we delve into the Google Ads strategy itself, it is essential to emphasize the importance of having a well-designed landing page. Your website should be visually appealing, easy to navigate, and provide a seamless shopping experience. Customers are more inclined to trust and make purchases from websites that look professional and polished.

Let's take an example of a dog bed product page as a reference. Notice how this landing page incorporates key elements that contribute to its success. It features clear pricing, a compelling offer, trust badges, customer reviews, and a size chart that matches dog breeds to bed sizes. This well-structured page also highlights the unique benefits and features of the product, effectively setting it apart from the competition.

Remember, potential customers form their first impression based on how your website looks, so invest time in creating a visually appealing and trustworthy online presence.

The Google Ads Strategy

Now let's dive into the actual Google Ads strategy for low-budget campaigns. I will outline the steps you need to follow to set up your campaigns and optimize them for success.

Determining Your Budget

First and foremost, determine your budget. I recommend a minimum budget of $20 to $25 per day, but if you can afford a higher budget, such as $50 to $1000 per day, it will enable you to gather data more quickly and potentially scale your campaigns faster.

Creating a Standard Shopping Campaign

Start by creating a standard shopping campaign in Google Ads. If you have a niche store, you may not need to segment your products into different ad groups, as they are all part of the same category. However, if you have a general store, consider segmenting your products into relevant ad groups for easier management of search terms, keywords, and bidding strategies.

Setting Maximum Cost-Per-Click Bids

Set the maximum cost-per-click (CPC) bid for each product. To determine the appropriate bid, you can use the Google Keyword Planner, which provides a range of pricing options based on search volumes and competitiveness. I usually recommend setting the maximum CPC bid slightly above the low range bid.

It's important to periodically review your search terms and add negative keywords to the list. In the early stages, Google may display your products for irrelevant search terms. Monitoring the search terms and adding negative keywords will prevent wasted ad spend on irrelevant clicks and help optimize your campaign over time.

Scaling Your Campaigns

As your campaigns progress, you may have certain products consuming the majority of your budget. If these products are profitable, you can consider creating separate campaigns for them or even utilizing the Performance Max (PMax) campaign type for maximum scalability. However, to benefit from the PMax campaign, you should have a daily ad spend of at least $100.

Gradually scale your campaigns by adjusting bids, increasing budgets, and fine-tuning your targeting. Regularly analyze your data and make informed decisions to maximize your return on investment.

Conclusion

Implementing a low-budget Google Ads strategy requires attention to detail and continuous optimization. By setting up conversion tracking, optimizing your product feed, creating a visually appealing website, and following the outlined Google Ads strategy, you can achieve success with limited ad spend. Remember to regularly monitor your campaigns, refine your targeting, and stay updated on the latest industry trends and strategies. With persistence and adaptability, you can drive targeted traffic to your website and achieve your advertising goals.

Highlights:

• Learn how to create a low-budget Google Ads strategy for 2023
• Optimize your product feed to stand out in the Shopping Network
• Increase the appeal of your products with high-quality images and strategic pricing
• Utilize SEO titles and descriptions to improve visibility for relevant search terms
• Create a well-designed landing page to enhance customer trust and conversion rates
• Follow a step-by-step strategy for setting up and optimizing your Google Ads campaigns
• Determine an appropriate budget and set maximum cost-per-click bids
• Monitor search terms and add negative keywords to optimize campaign performance
• Scale your campaigns by adjusting bids, increasing budgets, and utilizing performance-maximizing campaign types
• Stay informed about industry trends and continuously optimize your campaigns for success

FAQ:

Q: Can I run successful Google Ads campaigns with a low budget? A: Yes, with proper optimization and strategic targeting, it is possible to achieve success even with a low budget. By optimizing your product feed, creating compelling landing pages, and following a detailed Google Ads strategy, you can maximize the impact of your ad spend.

Q: Is conversion tracking essential for Google Ads campaigns? A: Absolutely! Conversion tracking is vital as it allows you to measure the effectiveness of your campaigns and optimize them for better results. Without accurate conversion tracking, you'll have no way of knowing whether your ads are generating desired actions, such as purchases or sign-ups.

Q: How often should I review my campaign's search terms and negative keywords? A: It's recommended to review your campaign's search terms and negative keywords every two to three days, especially in the early stages. This will help you identify irrelevant search terms and prevent wasting your budget on clicks that are unlikely to convert.

Q: What is the benefit of utilizing a Performance Max (PMax) campaign? A: Performance Max campaigns offer significant scalability potential by utilizing Google's machine learning technology to optimize your ads across various channels. However, these campaigns require a minimum daily ad spend of $100 to be effective.