Learn the Success Secrets of a $300 Million E-Commerce Acquisition

Learn the Success Secrets of a $300 Million E-Commerce Acquisition

Table of Contents

  1. Introduction
  2. The Acquisition of MVMT Watches
  3. Brand Equity: The Key to Success
  4. Building a Valuable Brand 4.1 Building Brand Awareness 4.2 Connecting with Influencers 4.3 Leveraging Existing Customers 4.4 The Power of Email Marketing 4.5 Creating a Community
  5. Scalability: A Recipe for Success 5.1 Building Trust with Manufacturers 5.2 Fulfillment and Logistics
  6. Conclusion


  • Learn how a drop shipping store earned a $300 million acquisition deal
  • Understand the importance of brand equity and its role in business valuation
  • Discover actionable steps to build a valuable brand
  • Explore the significance of scalability in the e-commerce industry


In the world of e-commerce and drop shipping, success stories are often few and far between. However, every now and then, a remarkable tale emerges that not only captures attention but also provides valuable insights for aspiring online entrepreneurs. The acquisition of MVMT Watches, a drop shipping store that started from humble beginnings, by a major watch company for a staggering $300 million is one such story. In this article, we will delve into the details of this acquisition, analyze the factors that contributed to its success, and provide actionable steps for building a valuable brand in the e-commerce industry.

The Acquisition of MVMT Watches

The story of MVMT Watches is a testament to the potential that lies within the realm of e-commerce. Starting in 2013 as a small drop shipping store sourcing products from Aliexpress, MVMT Watches quickly grew into a multi-million-dollar brand. In 2017 alone, they generated over $71 million in revenue and expanded their reach to more than 160 countries. This exponential growth caught the attention of Movado Group, a prominent player in the watch industry, who saw the value in acquiring MVMT Watches. The acquisition was structured as 3 installments of $100 million, with additional payments dependent on the revenue staying consistent. This acquisition not only showcased the tremendous growth potential of online brands but also highlighted the enormous value that could be achieved by building a sustainable business in the e-commerce space.

Brand Equity: The Key to Success

Among the factors that contributed to the astounding valuation of MVMT Watches, brand equity played a pivotal role. The brand had successfully cultivated a strong presence and reputation through strategic partnerships with influential individuals and by amassing a significant following on platforms like Instagram. This allowed them to connect with their target audience on a deeper level and establish themselves as a leading player in the online watch market. Building brand equity is crucial for any business looking to increase its value and create a lasting impact in its industry.

Building Brand Awareness

To build brand equity, it is essential to create brand awareness. This can be achieved by leveraging social media platforms, such as Instagram, Twitter, and Facebook, to reach as many potential customers as possible. By focusing on creating engaging content, connecting with relevant influencers, and actively participating in industry discussions, a brand can start to build a loyal following and increase its visibility. Consistency and authenticity are key in establishing a strong brand presence that resonates with the target audience.

Connecting with Influencers

In today's digital age, influencer marketing has become a powerful tool for brands to reach a wider audience and gain credibility. By collaborating with influencers who align with their brand values and target audience, companies can tap into their followers' trust and create a sense of authority in the industry. MVMT Watches successfully leveraged this strategy by partnering with prominent influencers, which helped them gain traction and establish themselves as a reputable brand. Identifying and building relationships with influencers can significantly contribute to a brand's growth and overall valuation.

Leveraging Existing Customers

Another vital element of brand equity is the acquisition and retention of loyal customers. MVMT Watches had amassed a substantial customer base through their online store. By focusing on customer satisfaction, providing high-quality products, and delivering exceptional customer service, they were able to build a strong brand reputation and create a loyal following. Existing customers are not only a source of revenue but also valuable assets that can increase a brand's worth. By implementing effective email marketing campaigns, nurturing customer relationships, and offering personalized experiences, brands can maximize the value of their existing customer base.

The Power of Email Marketing

Email marketing should not be underestimated when it comes to building brand equity and increasing a company's valuation. Having a robust email marketing strategy allows businesses to connect directly with their customers, provide personalized offers, and maintain an ongoing relationship. By segmenting their email lists, tailoring content to customer preferences, and implementing effective automation, brands can nurture their customer base, drive repeat purchases, and increase customer lifetime value. Email marketing is a cost-effective way to engage with customers and build trust, ultimately raising the overall value of a brand.

Creating a Community

In addition to leveraging social media and influencer partnerships, brands can also create a community around their products or services. By offering exclusive membership programs, mastermind groups, or forums where customers can engage with each other and the brand, companies can foster a sense of belonging and loyalty. Building a community not only increases customer engagement but also provides valuable insights and feedback, enabling businesses to refine their products and services. A strong and engaged community adds significant value to a brand by creating a network of enthusiastic supporters and advocates.

Scalability: A Recipe for Success

Alongside brand equity, scalability played a crucial role in MVMT Watches' success and subsequent acquisition. Scalability refers to a business's ability to handle growth and meet demand effectively. A scalable business model is essential for long-term success, as it allows a company to capitalize on increasing revenue opportunities and continue expanding its operations.

Building Trust with Manufacturers

To achieve scalability, businesses must establish strong relationships with manufacturers and suppliers. MVMT Watches' success can be attributed, in part, to their ability to build a reliable network of manufacturers who could fulfill their orders seamlessly. By sourcing high-quality products and ensuring consistent supply, companies can meet customer demand and maintain a positive reputation. Building trust with manufacturers is essential for scaling a business and ensuring efficient operations.

Fulfillment and Logistics

Another crucial aspect of scalability is having efficient fulfillment and logistics systems in place. As a business grows, it needs to handle larger volumes of orders and ensure timely delivery to customers. This requires investing in robust inventory management systems, optimizing order processing workflows, and partnering with reliable shipping and logistics providers. A streamlined fulfillment process is vital for maintaining customer satisfaction, meeting demand, and facilitating continued growth.


The MVMT Watches acquisition serves as a powerful example of the value that can be achieved in the e-commerce industry through the combination of brand equity and scalability. By building a reputable brand through strategic partnerships, a loyal customer base, and a strong online presence, businesses can increase their overall valuation and attract potential acquisition opportunities. Additionally, implementing scalable systems and processes allows companies to handle growth and maximize revenue potential. Through careful planning, execution, and a focus on long-term sustainability, entrepreneurs can aspire to achieve similar successes in the competitive world of e-commerce.

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