Email Marketing Showdown: Klaviyo vs Shopify Email

Email Marketing Showdown: Klaviyo vs Shopify Email

Table of Contents

  1. Introduction
  2. Shopify - An Overview
  3. Clavio - An Overview
  4. Comparison between Shopify and Clavio
    • Pricing
    • Features
      • Email Marketing Tools
      • Segmentation
      • SMS Marketing
    • Ease of Use
  5. Pros and Cons of Shopify
  6. Pros and Cons of Clavio
  7. Who Should Use Shopify?
  8. Who Should Use Clavio?
  9. Conclusion

Shopify vs Clavio: Comparing Email Marketing Tools

Email marketing is an essential aspect of any business, and having the right tools can greatly impact your success in this field. In this article, we will compare two popular email marketing tools - Shopify Email and Clavio. We will delve into the features, pricing, ease of use, and more to help you decide which tool is best suited for your needs.

1. Introduction

Before we dive into the details, it's important to understand the basics of Shopify and Clavio. While Shopify is primarily known as a website builder and e-commerce platform, Shopify Email is an add-on service provided by Shopify. On the other hand, Clavio is a dedicated email marketing software built specifically for email marketing purposes. Keep this distinction in mind as we explore the differences between the two.

2. Shopify - An Overview

Shopify is a comprehensive e-commerce platform that allows businesses to create and manage online stores. With its user-friendly interface and a range of customizable templates, Shopify simplifies the process of setting up and running an online store. However, it's important to note that Shopify Email is a basic email marketing tool offered as an add-on feature within the Shopify platform.

3. Clavio - An Overview

In contrast to Shopify, Clavio is a stand-alone email marketing software designed specifically for email marketing campaigns. It offers a wide range of advanced features and tools to streamline email marketing efforts. With Clavio, businesses can segment their audience, create personalized email campaigns, and even incorporate SMS marketing into their strategies.

4. Comparison between Shopify and Clavio


When it comes to pricing, there is a significant difference between the two tools. Shopify offers the first 10,000 manual or automated emails per month for free. After that, it charges $1 for every 1,000 emails sent. In contrast, Clavio has a free trial but doesn't provide as generous an offering as Shopify. With Clavio, the free plan allows for only 250 contacts and up to 500 emails per month. The pricing plans for Clavio start at $100 per month for 5,000 contacts and 50,000 emails.


Email Marketing Tools

Shopify Email provides users with a basic set of email marketing tools. It offers a limited selection of email templates and a drag-and-drop editor for easy customization. While it may be sufficient for simple email campaigns, it lacks the advanced features and customization options available in Clavio.

Clavio, being a dedicated email marketing software, offers a comprehensive set of tools. From advanced email templates to powerful automation capabilities, Clavio allows businesses to create highly targeted and personalized email campaigns. The platform's robust segmentation options further enhance the effectiveness of email marketing efforts.


Segmentation plays a crucial role in email marketing, as it allows businesses to target specific groups within their audience. Clavio excels in this aspect, providing users with the ability to segment their audience based on various criteria such as purchase history, behavior, demographics, and more. Shopify, on the other hand, offers limited segmentation options, making it less suitable for businesses seeking advanced targeting capabilities.

SMS Marketing

One significant advantage of Clavio over Shopify Email is the inclusion of SMS marketing. Clavio allows businesses to send text messages directly to their subscribers, complementing their email marketing strategies. SMS marketing boasts an impressive open rate, making it a powerful tool for engaging with customers. However, it's worth noting that SMS marketing is not available in Shopify Email.

5. Pros and Cons of Shopify


  • Easy to use for beginners
  • Integrated platform for managing online stores
  • Free plan for the first 10,000 emails per month
  • Basic email marketing features
  • Simplifies the management and integration of various aspects of e-commerce


  • Limited email marketing capabilities compared to Clavio
  • Additional costs for sending emails beyond the free limit
  • Lacks advanced segmentation options
  • No SMS marketing feature

6. Pros and Cons of Clavio


  • Dedicated email marketing software
  • Advanced email marketing features and templates
  • Robust segmentation options
  • SMS marketing feature available
  • Powerful automation capabilities


  • More expensive compared to Shopify Email
  • Steeper learning curve for beginners
  • May be overwhelming for smaller businesses with simpler email marketing needs

7. Who Should Use Shopify?

Shopify and Shopify Email are ideal for businesses that prioritize convenience and simplicity. If you are already using the Shopify platform for your online store and require basic email marketing capabilities, Shopify Email is a suitable choice. It allows you to manage all aspects of your online business in one place, minimizing the need for multiple tools and integrations.

8. Who Should Use Clavio?

Clavio is best suited for businesses that prioritize advanced email marketing features and customization options. If you are an agency, affiliate marketer, or personal brand looking to leverage email marketing as a strategic channel, Clavio offers the tools and functionalities to take your campaigns to the next level. Additionally, the inclusion of SMS marketing makes Clavio particularly appealing for businesses seeking a comprehensive marketing solution.

9. Conclusion

In conclusion, the choice between Shopify Email and Clavio ultimately depends on your specific needs and priorities. Shopify Email offers a simple and integrated approach to email marketing, while Clavio provides a robust set of advanced features. Consider factors such as pricing, features, ease of use, and your business requirements before making a decision. By selecting the right email marketing tool, you can effectively engage with your audience and drive your business forward.


  • Shopify and Clavio are two popular email marketing tools with distinct differences in features and pricing.
  • Shopify Email is an add-on service within the Shopify platform, while Clavio is a stand-alone email marketing software.
  • Shopify Email offers basic email marketing capabilities, while Clavio provides advanced features such as segmentation and SMS marketing.
  • Shopify is ideal for businesses seeking simplicity and convenience, while Clavio is suited for those prioritizing advanced customization and targeting options.


Q: Is there a free plan available for Shopify Email? A: Yes, Shopify offers the first 10,000 emails per month for free.

Q: Can I use Clavio without using Shopify? A: Absolutely! Clavio is a dedicated email marketing software and can be used independently of Shopify.

Q: Is SMS marketing available in Shopify Email? A: No, SMS marketing is not available in Shopify Email. It is a feature exclusive to Clavio.

Q: Which tool is better for advanced segmentation? A: Clavio excels in segmentation capabilities, allowing businesses to target specific groups based on various criteria.

Q: Is Clavio more expensive than Shopify Email? A: Yes, Clavio is generally more expensive than Shopify Email, but it offers a wider range of advanced features.

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