Ecwid vs Shopify: Which Platform is Right for Your Online Store?

Ecwid vs Shopify: Which Platform is Right for Your Online Store?

Table of Contents

  1. Introduction
  2. Features
  3. Pricing
  4. Ease of Use
  5. Customer Service and Support
  6. Reviews and Complaints
  7. Integrations
  8. Choosing Shopify
  9. Choosing Ecwid
  10. Conclusion


In this article, we will be comparing two leading e-commerce platforms: Ecwid and Shopify. Both platforms offer a wide range of features and capabilities for online stores, but there are some key differences between them. We will be exploring these differences in terms of features, pricing, ease of use, customer service and support, reviews and complaints, integrations, and more. By the end of this article, you will have a clear understanding of which platform is better suited for your specific needs and requirements.


Both Ecwid and Shopify come with a solid set of features right out of the box, making them suitable for anyone looking to start selling online. Some of the basic features include the ability to sell physical products, secure and easy checkout, inventory management, product options, coupon management, multi-channel selling, unlimited bandwidth and storage, free hosting and SSL certificates, and SEO tools. However, there are some notable differences between the two platforms.

Digital Products

If you plan on selling digital products such as ebooks or information products, Ecwid has a built-in feature specifically designed for that purpose. On the other hand, with Shopify, you would need to use a third-party app to sell digital products.

Free Themes

When it comes to free themes, Shopify takes the lead by offering 11 beautifully designed free themes. Ecwid, on the other hand, only offers one free theme. So, if aesthetics and design flexibility are important to you, Shopify may be the better choice.

Blogging Functionality

If you are a blogger or writer and want to integrate blogging functionality into your e-commerce platform, Shopify has you covered. Their platform includes built-in blogging functionality, whereas Ecwid does not offer this feature.

Dropshipping Integration

For dropshippers, Shopify offers a direct integration with Oberlo, one of the leading dropshipping platforms. With Ecwid, you would need to install a third-party app to enable dropshipping functionality.

Fulfillment Services

Shopify has the advantage when it comes to fulfillment services. They offer in-house fulfillment options, allowing you to streamline the process. With Ecwid, you would need to rely on third-party services such as Red Stag or Shippy Pro for fulfillment.


Both Ecwid and Shopify offer various pricing plans to cater to different business needs. Let's take a closer look at their pricing structures.


Ecwid offers four simple and straightforward pricing plans, each increasing in price and functionality as you move up:

  1. Free Plan: This plan allows you to sell up to ten products on a one-page website with a built-in online store. It also includes the ability to sell on multiple social media sites and in person with three different point-of-sale integrations.

  2. Venture Plan (15 dollars per month): This plan offers additional features such as abandoned cart recovery, discount coupons, and inventory tracking.

  3. Business Plan (35 dollars per month): In addition to the features in the Venture plan, the Business plan includes features like customer accounts, automated tax calculation, and promotional pop-ups.

  4. Unlimited Plan (99 dollars per month): As the name suggests, this plan allows you to list unlimited products and offers additional staff accounts and priority support.


Shopify offers several pricing plans as well, with different levels of functionality and features:

  1. Shopify Lite (9 dollars per month): This plan allows you to add products to an existing website or blog and sell on Facebook. It does not include a standalone e-commerce site.

  2. Basic Shopify (29 dollars per month): With this plan, you can set up a standalone e-commerce site, add unlimited products, and have access to various features such as discount codes and abandoned cart recovery.

  3. Shopify (79 dollars per month): This plan includes all the features of Basic Shopify, with the addition of professional reports and gift card creation.

  4. Advanced Shopify (299 dollars per month): The Advanced plan offers advanced reporting features, third-party calculated shipping rates, and up to 15 staff accounts.

It's worth noting that Shopify charges transaction fees for each sale made through their platform, ranging from 2% to 0.5%, depending on the pricing plan. However, if you use Shopify Payments, their in-house payment processing service, you can waive these transaction fees.

In terms of pricing, Ecwid's plans are straightforward and have a more gradual increase in price and functionality. Shopify, on the other hand, offers a wider range of plans with varying features and charges transaction fees on top of the monthly pricing.

Ease of Use

Both Ecwid and Shopify are known for their user-friendly interfaces, making them easy to use for beginners. However, it's important to consider the trade-off between simplicity and functionality.

While both platforms provide an intuitive experience, their simplicity comes at the cost of limited functionality. If you desire more advanced features and customization, you will need to rely on third-party apps and integrations. The downside to this is that these add-ons can come at an additional cost, which can quickly add up.

That being said, Ecwid has a slight advantage in terms of in-house functionality compared to Shopify. This means that you may find more features readily available within the platform, reducing the need for additional apps. However, both platforms offer extensive app stores with thousands of apps and integrations to enhance your e-commerce experience.

Customer Service and Support

Having reliable customer service and support is crucial when running an online store. Both Ecwid and Shopify offer multiple support channels to assist their users.

Shopify provides phone and email support, as well as live chat, forums, a help center, webinars, and a blog. They also offer full API documentation and resources for the technically inclined. Furthermore, Shopify maintains a roster of experts available for hire if you need additional assistance.

Ecwid, similarly, offers email and live chat support, a help center, community forums, guides, videos, and more. Paid Ecwid users can also access telephone support, and top-tier plan subscribers receive custom development support.

In terms of customer support, both platforms provide similar support options, with Shopify offering a wider range of resources for developers. However, it's worth noting that some users have expressed frustration with the level of support available on lower-tier Ecwid plans. It's important to set the right expectations when choosing a plan that suits your needs.

Reviews and Complaints

Both Ecwid and Shopify have received generally positive reviews from users, with numerous satisfied customers. However, it's essential to address some common complaints voiced by users of these platforms.

For Ecwid, some free plan users have expressed frustration about the limited features available. This is to be expected, as the free plan is designed to offer basic functionality. Additionally, users have mentioned design limitations, as there is only one free theme available for customization.

On the flip side, Ecwid users praise the platform for its simplicity, ease of use, low cost, and multilingual functionality. The ability to sell in multiple languages is seen as a significant advantage for expanding online presence.

Shopify users have voiced complaints about limited functionality and the necessity to purchase add-ons to increase that functionality, which can become costly. Another common grievance is the transaction fees charged on top of the monthly plans. However, these transaction fees can be waived by using Shopify Payments, their in-house payment processor.

On the positive side, Shopify receives praise for its ease of use, beautiful themes, and abundant integrations. The Shopify App Store offers over 3,500 apps and integrations that allow users to customize their stores in various ways.


Having a wide range of integrations can greatly enhance the functionality and flexibility of an e-commerce platform. In this regard, Shopify clearly takes the lead over Ecwid.

Shopify offers over 3,500 apps and integrations in their App Store, providing users with an extensive library of tools to customize their online stores. These apps cover various aspects such as marketing, customer service, inventory management, social media integration, and more. The abundance of integrations allows Shopify users to tailor their stores to their specific needs easily.

On the other hand, Ecwid has a smaller number of integrations available, and some of these integrations are only accessible on premium plans. While Ecwid does offer essential integrations, the lack of variety and accessibility might be a limitation for some users.

Choosing Shopify

Shopify is an excellent choice for online sellers who anticipate sustained growth. If you are willing to use Shopify Payments to waive transaction fees, you can benefit from a hassle-free payment processing system. Shopify also offers a wide selection of highly stylish and functional templates and themes, allowing you to create a unique look for your store. Additionally, the extensive library of apps and integrations available in the Shopify App Store provides countless opportunities for customization and optimization.

Choosing Ecwid

If simplicity and cost-effectiveness are key considerations for your online store, Ecwid may be the right choice for you. With straightforward pricing plans and an easy-to-use interface, Ecwid provides a basic yet functional foundation for your e-commerce presence without adding excessive costs. Moreover, if you are looking to expand your online presence without the need for numerous add-ons and extensive functionality, Ecwid's in-house features may be a better fit for your requirements.


In conclusion, both Ecwid and Shopify are powerful e-commerce platforms that cater to different needs. It ultimately depends on your specific requirements, budget, and growth expectations. Shopify offers more advanced features, customization options, and extensive integrations, making it suitable for those aiming for significant growth and flexibility. Ecwid, on the other hand, provides a cost-effective, easy-to-use platform with essential features, making it ideal for small businesses and those seeking a simpler solution.

I am a shopify merchant, I am opening several shopify stores. I use ppspy to find Shopify stores and track competitor stores. PPSPY really helped me a lot, I also subscribe to PPSPY's service, I hope more people can like PPSPY! — Ecomvy

Join PPSPY to find the shopify store & products

To make it happen in 3 seconds.

Sign Up
App rating
Shopify Store
Trusted Customers
No complicated
No difficulty
Free trial