Discover the Secrets Behind the $1,993,000 Month Ecommerce Success

Discover the Secrets Behind the $1,993,000 Month Ecommerce Success

Table of Contents

  1. Introduction
  2. The Ecommerce Vault Series
  3. The Power of Ads
  4. Exploring the Ad
  5. The Benefits of the Carry-On Closet Suitcase
  6. Making a Purchase
  7. Importance of Offer Stacks and Upsells
  8. Enhancing the Checkout Process
  9. Disappointment with the Upsell Sequence
  10. The Solution:
  11. Conclusion


The Ecommerce Vault Series: Behind the Scenes of 7, 8, and 9 Figure Companies

In this episode of our Ecommerce Vault series, we are going to take a behind-the-scenes look at various seven, eight, and nine-figure companies, analyzing their products, funnels, and ads. Our goal is to extract valuable insights and strategies that you can implement in your own online business. Every Wednesday, we dive deep into these companies' successes to uncover the golden nuggets that can help skyrocket your own empire. Additionally, on Fridays, we provide a downloadable template of the entire store and funnel built by our team, so you don't have to start from scratch. But before we get into all that, let's kick things off with a giveaway - a chance to win a hundred dollars deposited directly into your PayPal account. Simply drop a comment below this video, and make sure to hit that like button, subscribe, and turn on the notification bell for a chance to win. Now, let's jump right into our analysis of an ad that has been bombarding me lately - the ad.

1. Exploring the Ad

I recently went on a single airplane trip and now my social media feed is flooded with advertisements for travel accessories and products. However, there is one ad in particular that has caught my attention - the ad. It has impressed me so much that I feel compelled to share it with you. When traveling, one common problem is the disorganization of your carry-on suitcase. offers a solution to this issue with their innovative products like packing cubes, which help keep your items organized and easily accessible. As soon as I saw this ad, I was immediately captivated by its simplicity and effectiveness. The ad starts with a dynamic image showcasing the carry-on suitcase's quick expandability, instantly highlighting its benefits. With over 780 five-star reviews and a 10-year warranty, this product exudes credibility. Moreover, purchasing this suitcase helps save 229 plastic bottles from the ocean, which resonates with my values. The ad's visual storytelling and persuasive elements make me want to own this product and share it with others.

2. The Benefits of the Carry-On Closet Suitcase's main product is the carry-on closet suitcase, which is designed with a patented built-in shelving system, USB charging port, and an indestructible polycarbonate shell. This award-winning suitcase is accepted by all major airlines and offers a versatile solution for organizing your belongings during travel. Whether you're packing for a three-day trip or need to extend it to six days, this suitcase has you covered. Its thoughtful design and functionality make it stand out from traditional suitcases. The inclusion of USB charging capability eliminates the need for an extra power bank, making it a convenient choice for travelers. With various colors to choose from, such as the stylish limited edition version, you can find one that suits your personal style. The carry-on closet suitcase is a game-changer for anyone tired of disorganized luggage while traveling.

  • Pros:
    • Patented built-in shelving system
    • USB charging port
    • Indestructible polycarbonate shell
    • Accepted by all major airlines
    • Versatile for different trip durations
    • Stylish design options
  • Cons:
    • Limited color options for limited edition version

3. Making a Purchase

After being captivated by the ad and convinced of the benefits of their carry-on closet suitcase, I decided to make a purchase. Upon visiting their website, I was impressed by the overall layout and design. has a clear focus on sustainable practices and offers a range of travel accessories and products. Aside from their primary carry-on suitcase, they also sell backpacks and other accessories. While browsing their products, I came across the option to add pre-purchase upsells, which can enhance the overall shopping experience. However, I believe missed an opportunity to upsell their additional products effectively. Offering too many options can confuse customers and decrease conversion rates. They could benefit from streamlining their upsell strategy to focus on one specific product that complements the carry-on closet suitcase.

4. Importance of Offer Stacks and Upsells

Offer stacks and upsells play a crucial role in increasing revenue and customer satisfaction. By offering additional products that complement the main purchase, businesses can maximize their average order value. While had the potential to utilize upsells effectively, their current approach fell short. Instead of bombarding customers with multiple options, it is advisable to highlight one specific product that enhances the user experience. This simplifies the decision-making process and increases the likelihood of customers adding the upsell to their purchase. The law of averages suggests that some customers will take advantage of the upsell, resulting in increased overall revenue. To optimize the upsell sequence, it is essential to focus on one product with compelling benefits, compelling visual elements, and clear pricing information.

5. Enhancing the Checkout Process

In my purchase experience with, I found the checkout process to be simple and straightforward. The absence of order bumps or additional upsells at this stage made the process hassle-free. However, missed an opportunity here as well. Including order bumps or one-time offers during checkout can further increase the average order value. By suggesting complementary products related to the main purchase, businesses can tap into impulse buying and entice customers to add more items. These order bumps should be carefully chosen to align with the customer's interests and optimize the overall shopping experience. By optimizing the checkout process, businesses can boost revenue while providing customers with valuable products that enhance their purchase.

6. Disappointment with the Upsell Sequence

Unfortunately, my excitement about's products turned into disappointment during the upsell sequence. After completing the purchase, instead of being presented with enticing upsell offers, I was redirected to a thank you page with no upsell options. This missed opportunity not only disappointed me as a customer but also prevented from maximizing their revenue potential. Offering additional products in the upsell sequence allows businesses to increase their profit margins, showcase more of their product range, and provide customers with valuable complementary items. Implementing effective upsells is crucial for every ecommerce business, as it significantly impacts revenue and customer satisfaction.

7. The Solution:

The disappointment I experienced with's upsell sequence could easily be avoided with the use of is a platform that enables businesses to build effective upsell pages and enhance the overall ecommerce experience. With, businesses can streamline their upsell process, showcase their products, and persuade customers to add complementary items to their purchase. By creating compelling upsell pages that utilize motion, logic, and credibility, businesses can increase conversions and maximize their revenue potential. is a game-changer for ecommerce businesses, providing them with the tools to optimize their upsell strategy and boost their bottom line.

8. Conclusion

In today's analysis of the ad and purchase experience, we discovered both the strengths and weaknesses of the brand's marketing and sales approach. The ad showcased the benefits of their carry-on closet suitcase effectively, capturing the attention of potential customers like myself. However, their upsell sequence and checkout process could have been improved to optimize revenue and enhance customer satisfaction. By utilizing, businesses can create effective upsell pages and streamline their customer journey. Remember, in the world of ecommerce, every opportunity to upsell and enhance the overall shopping experience should be leveraged to maximize growth and success.

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