Discover the Most Successful Health and Beauty Shopify Stores

Discover the Most Successful Health and Beauty Shopify Stores

Table of Contents

  1. Introduction
  2. FLEX - A Revolutionary Alternative to Tampons
  3. NUTRISEED - A Nutrition-focused Store
  4. SKINNYME TEA - Detox Teas for Health and Wellness
  5. CONCRETE MINERALS - Vegan and Cruelty-Free Cosmetics
  6. KKW Beauty - Kim Kardashian West's Cosmetics Brand
  7. Conclusion
  8. Frequently Asked Questions (FAQs)


Whether you’re already running a health and beauty store online or thinking of setting one up, it’s always helpful to take notes from successful merchants who are crushing it in their health and beauty niches. In this article, we will look at some of the most inspirational online health and beauty stores on Shopify in 2018 and explore what sets them apart from the rest. From genius marketing techniques to savvy product selection, we will uncover the success factors that make these stores stand out.

2. FLEX - A Revolutionary Alternative to Tampons

FLEX is a Shopify store that offers a potentially life-changing alternative to tampons. This innovative product has raised $4.6 million in the first half of 2016 alone, proving its success and relevance in the market. However, FLEX faces the challenge of convincing customers to change their behavior from using tampons to using their product. To overcome this, FLEX publishes educational blog posts, FAQs, and customer testimonials, which play a crucial role in turning skeptical browsers into customers. By providing informative content, FLEX establishes trust and loyalty, leading to monthly repeat customers.

3. NUTRISEED - A Nutrition-focused Store

Nutriseed is a well-established Shopify store that specializes in nutrition. With a name that speaks for itself, Nutriseed offers a wide range of seeds, powders, and ingredients to complement a variety of healthy diets. Starting from humble countryside beginnings, Nutriseed has grown exponentially over the years, and now sells over 200 products a day. Among their clever marketing techniques, Nutriseed encourages users to submit selfies with their products for a chance to win a Nutriseed gift card. This strategy not only generates user-generated content but also promotes brand loyalty and word-of-mouth marketing.

4. SKINNYME TEA - Detox Teas for Health and Wellness

SkinnyMe Tea, an Australian company founded in 2012, has become a major player in the health and beauty industry by selling all-natural detox teas. Within just nine months of launching, the Shopify store was earning $600k in monthly revenue. One of the key factors behind their success is their effective marketing tactics. The homepage includes a pop-up offering 15% off in exchange for an email address, enabling them to employ email marketing to convert browsers into buyers. Additionally, SkinnyMe Tea collaborates with Instagram influencers to build trust and credibility, further driving their success.

5. CONCRETE MINERALS - Vegan and Cruelty-Free Cosmetics

Concrete Minerals, founded in 2009, is a successful Shopify store that focuses on creating high-end 100% vegan and cruelty-free cosmetics with a unique twist. Emphasizing the importance of fewer ingredients and more pigment, Concrete Minerals attracts customers who are passionate about natural and ethical cosmetics. Their store design is visually appealing, leveraging eye-catching photography and bold icons to showcase their selling points. Offering free worldwide shipping on orders above $50 is a strategic move that helps increase average order value and encourage more purchases.

6. KKW BEAUTY - Kim Kardashian West's Cosmetics Brand

KKW Beauty is a hugely popular brand founded by the famous Kim Kardashian West. Known for its high-quality products, KKW Beauty often sells out within minutes of release. While having a celebrity association undoubtedly helps drive sales, it's essential to mention the store layout and design, which is both user-friendly and visually appealing. Clear product photography and straightforward descriptions make it easy for customers to navigate and make purchases. Even if you don't have the advantage of working with a celebrity, studying KKW Beauty's store can provide valuable insights for running a beauty store online.


In this article, we have explored five of the top Shopify stores in the health and beauty space and analyzed the unique strategies that have contributed to their success. From educational content and user-generated promotions to effective marketing tactics and trustworthy branding, these stores have set themselves apart from their competition. By learning from their experiences, you can gain valuable insights to enhance your own health and beauty store and achieve similar levels of success.

Frequently Asked Questions (FAQs)

Q: Are there any other successful Shopify stores in the health and beauty industry?

A: Yes, there are numerous successful health and beauty stores on Shopify. You can find a comprehensive list of the 50 most successful Shopify stores from 2018 on the Oberlo blog.

Q: What are some key marketing techniques used by health and beauty stores to drive sales?

A: Health and beauty stores often rely on tactics such as email marketing, user-generated content, collaborations with influencers, and compelling promotions to attract and retain customers. Building trust and showcasing the benefits of products through informative content are also crucial strategies in this industry.

Q: How important is it to offer free shipping in the health and beauty industry?

A: Offering free shipping can be a significant factor in driving sales and increasing customer satisfaction in the health and beauty industry. It can encourage customers to spend more to reach the free shipping threshold and also remove any potential friction when making a purchase decision.

Q: Can small businesses without celebrity endorsements succeed in the health and beauty industry?

A: Absolutely! While celebrity endorsements can help boost brand recognition and sales, it is not the sole determining factor for success. By focusing on creating a unique brand, providing high-quality products, and implementing effective marketing strategies, small businesses can thrive in the health and beauty industry.

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