Designing Custom Emails with Shopify

Designing Custom Emails with Shopify

Table of Contents

  1. Introduction
  2. Step 1: Opening Shopify
  3. Step 2: Connecting MailChimp to Shopify
  4. Step 3: Creating a MailChimp Account
  5. Step 4: Designing Custom Emails
  6. Step 5: Selecting a Template
  7. Step 6: Customizing Email Blocks
  8. Step 7: Adding Images and Text
  9. Step 8: Adding Buttons and Links
  10. Step 9: Customizing Email Style
  11. Step 10: Sending or Scheduling the Email
  12. Conclusion

How to Create Custom Emails with Shopify, Step by Step

In today's digital age, having a strong online presence is crucial for businesses to thrive. One effective way to engage with customers and build brand loyalty is through email marketing. With Shopify, a popular e-commerce platform, you can create custom emails that are not only professional and aesthetically pleasing but also highly effective in promoting your products and driving traffic to your online store.

Step 1: Opening Shopify

To start creating custom emails with Shopify, the first step is to open your Shopify account. Shopify is an online platform that allows users to create and sell products, as well as implement marketing strategies. It offers numerous apps in the Shopify App Store, including MailChimp, which we will be using in this tutorial.

Step 2: Connecting MailChimp to Shopify

Once you're in the main admin of Shopify, navigate to the "add app" option and click on "Shopify App Store." Search for "MailChimp," a renowned email marketing and automation platform, and select it. Click "add app" to connect MailChimp to your Shopify account.

Step 3: Creating a MailChimp Account

If you don't have a MailChimp account yet, you'll need to create one. Click on "create account" or visit to sign up. Setting up an account is simple and can be done using your Google account or email address. Once you've signed in to MailChimp, you'll be directed to your main dashboard.

Step 4: Designing Custom Emails

In your MailChimp dashboard, you can start designing your custom email. You can either click on "create" at the top or go to "campaigns" under "emails." MailChimp offers various options like regular emails, plain text, or templates. For our purposes, we'll select the "template" option to design a customized email.

Step 5: Selecting a Template

Upon selecting the template option, you'll be presented with different featured templates available on MailChimp. This wide selection makes it easy to create high-quality emails quickly. Considering your Shopify store, choose a template that best suits your needs. For example, if you want to promote your products, select the "sell product" template.

Step 6: Customizing Email Blocks

Once you're inside the MailChimp editor, you'll notice that it's a user-friendly platform with a simple drag-and-drop interface. Different blocks such as text, dividers, images, social follows, buttons, and features are available for customization. You can insert these blocks into your email and then customize their styles, colors, and other settings.

Step 7: Adding Images and Text

To make your custom email more visually appealing, you can add images. Simply drag and drop the image block into your email and upload an image from your computer. Additionally, you can insert text blocks to promote your products, make announcements, or convey any other relevant information.

Step 8: Adding Buttons and Links

Buttons are effective tools for directing readers to your online store or specific product pages. You can drag and drop a button block into your email and customize its text, color, and size. By adding the web address of your product page from your Shopify store, customers can be directly redirected to your store when they click on the button.

Step 9: Customizing Email Style

To give your email a cohesive and branded look, you can customize its style. MailChimp allows you to change colors, alignments, backgrounds, and more. These customization options ensure that your email reflects your brand identity and captures the attention of your customers.

Step 10: Sending or Scheduling the Email

Once your email is ready, you have the option to send it immediately or schedule it for a later time. MailChimp offers the functionality to plan and automate your email campaigns, allowing you to reach your customers at the most optimal times.


Creating custom emails with Shopify and MailChimp is a powerful way to enhance your online marketing efforts. By following these step-by-step instructions, you can design professional, engaging, and conversion-driven emails that will help you connect with your customers, increase sales, and grow your Shopify store. Embrace the potential of email marketing and make the most out of the tools available to you. Happy email designing!

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