Create a Successful One Product Store on Shopify

Create a Successful One Product Store on Shopify

Table of Contents

  1. Introduction
  2. What is a One Product Store?
  3. Examples of Successful One Product Stores
    • Purple Mattress: Revolutionizing Comfort
    • BlendJet: Portable Blending on the Go
  4. Benefits of a One Product Store
    • Strong Focus and Clear Value Proposition
    • Deep Customer Education and Convincing
    • Building Trust and Loyalty
  5. Strategies for Setting Up a One Product Shopify Store
    • Choose a Remarkable Product
    • Showcase Your Product Properly
    • Variants and Bundles
    • Branding and Marketing
  6. Mistakes to Avoid
    • Avoid Choosing a Bland Product
    • Rookie Drop Shipping Errors
    • Avoid Random Extra Products
    • Neglecting Branding and Marketing
  7. How to Create a Focused One Product Store on Shopify
    • Sign up for Shopify with Discounted Offer
    • Selecting the Right Shopify Theme
    • Customizing Your Shopify Store
  8. Conclusion
  9. FAQs

One Product Stores: A Strategy for E-commerce Success

In the world of e-commerce, capturing attention and standing out from the competition can be a daunting task. With so many products and brands vying for consumers' attention, it can be challenging to make a lasting impression. However, there is a strategic approach that has gained popularity in recent years – the one product store.

What is a One Product Store?

A one product store is an e-commerce store that solely focuses on selling a single standout product. Instead of offering a wide array of products, these stores place their absolute spotlight on one exceptional item. This strategy allows the product to become the star of the show, captivating customers and driving sales.

Examples of Successful One Product Stores

Purple Mattress: Revolutionizing Comfort

One example of a successful one product store is Purple Mattress. With their patented gel technology, Purple Mattress disrupted the mattress industry by offering a uniquely comfortable sleep experience. Their entire brand revolves around the Purple Mattress, and this sole focus has propelled their success.

BlendJet: Portable Blending on the Go

Another notable example is BlendJet, a company that created a portable blender for on-the-go use. By catering to customers' needs for convenience and fun, BlendJet established themselves as the go-to brand for personal blenders. Their one product store approach has allowed them to flourish in the market.

Benefits of a One Product Store

Strong Focus and Clear Value Proposition

By dedicating your entire store to one outstanding product, you can communicate a clear and powerful value proposition to your customers. There is no confusion about your store's focus, making it easier for visitors to understand what you offer and why they need it.

Deep Customer Education and Convincing

When you have a one product store, you can devote all your attention and resources to educating your customers about the benefits and features of your product. This deep level of education helps convince customers that your product is precisely what they need, leading to higher conversion rates.

Building Trust and Loyalty

In the realm of one product stores, customers often feel special and privileged to have discovered an amazing product that solves their problem. By positioning yourself as an expert on your one excellent product, you can build trust and loyalty with your customers, increasing the chances of repeat purchases and positive word-of-mouth.

Strategies for Setting Up a One Product Shopify Store

Choose a Remarkable Product

The success of your one product store relies heavily on the product you choose to feature. It should be truly remarkable, providing value, solving a problem, or offering a unique experience. Avoid bland or common products that fail to captivate customers' interest.

Showcase Your Product Properly

Properly showcasing your product is crucial in a one product store. Utilize high-quality images, demo videos, and customer reviews to highlight the value and benefits of your product. Engage potential customers by providing clear explanations of what the product is, what it's used for, and why they need it.

Variants and Bundles

While the focus should remain on your star product, offering variants such as different sizes or colors can cater to different customer preferences. Additionally, creating product bundles and special offers can further showcase the value of your product and increase sales.

Branding and Marketing

Even in a one product store, branding and marketing are essential. Establish a strong brand identity that reflects the unique qualities of your product. Implement effective marketing strategies such as social media advertising, influencer collaborations, and email marketing to create awareness and drive traffic to your store.

Mistakes to Avoid

Avoid Choosing a Bland Product

To create a successful one product store, it's crucial to select a product that excites customers. Avoid choosing a bland or ordinary product, as it will be challenging to generate interest and convince customers to make a purchase.

Rookie Drop Shipping Errors

If you're using drop shipping to source your products, avoid common rookie mistakes such as using low-quality product photos, poorly written descriptions, or unreliable suppliers. Invest time and effort into showcasing your product properly to instill confidence in potential customers.

Avoid Random Extra Products

Stay true to your one product store concept and resist the temptation to add unrelated products to your catalog. Keeping the focus solely on your star product ensures that customers' attention remains locked in, increasing the likelihood of converting visitors into buyers.

Neglecting Branding and Marketing

Even with a remarkable product, neglecting branding and marketing efforts can limit your store's success. Ensure consistent branding across all platforms, and implement a comprehensive marketing plan to generate buzz and attract customers to your one product store.

How to Create a Focused One Product Store on Shopify

To launch your own one product store on Shopify, follow these steps:

  1. Sign up for Shopify by using the link provided in the description for a discounted offer.
  2. Select a suitable Shopify theme, such as the free Dawn or Sense theme that offers simplicity and customization options.
  3. Customize your Shopify store by adding a strong product image banner, sections highlighting your product benefits and features, and any additional components that support your star product.
  4. Review and optimize your store to ensure a seamless shopping experience for your customers.
  5. Implement branding and marketing strategies to generate awareness and drive traffic to your store.

By following this process, you can create a focused and professional one product store that effectively showcases your star product and maximizes its potential for success on Shopify.


A one product store can be a highly effective e-commerce strategy when executed correctly. By dedicating your entire store to one exceptional product, you can capture customers' attention, communicate a clear value proposition, and build trust and loyalty. It is crucial to choose a remarkable product, showcase it properly, and avoid common mistakes to ensure the success of your one product store. With Shopify's user-friendly platform and customizable themes, setting up a focused store has never been easier. Embrace the power of one product and unlock the tremendous results it can bring to your e-commerce journey.


Q: Can I add more products to my one product store in the future?

A: While it's generally recommended to keep your one product store focused on your star product, you have the flexibility to introduce complementary products or product variants as your business grows. However, be cautious not to dilute your store's core concept or distract customers from your star product.

Q: Can a one product store work for a startup or new business?

A: Absolutely! A one product store can be a great approach for startups or new businesses. It allows you to establish a clear brand identity and focus your efforts on making your star product a success. With dedication, effective marketing, and customer education, a one product store can generate significant growth and provide a strong foundation for your business.

Q: Are one product stores limited to physical products only?

A: Not at all. While physical products are commonly associated with one product stores, the concept can also be applied to digital products, services, or experiences. The key is to have one exceptional offering that sets your store apart from the competition and provides value to your target audience.

Q: Can I have multiple variants of the same product in my one product store?

A: Yes, offering variants of your star product can cater to different customer preferences and increase your sales potential. For example, if you're selling clothing, you can offer different sizes or colors of the same design. Just ensure that the core focus remains on your star product and variants enhance its value rather than distract from it.

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