Create a Stunning Single Product Shopify Store

Create a Stunning Single Product Shopify Store

Table of Contents

  1. Introduction
  2. Why Design a One Product Shopify Store?
  3. Choosing the Right Shopify Theme
  4. Customizing the Logo and Header
  5. Selecting Colors and Typography
  6. Designing the Homepage
    • Removing Unnecessary Navigation Panels
    • Renaming Pages
  7. Adding and Editing Sections
    • Uploading Product Images
    • Adding Text and Button Labels
    • Incorporating Reviews and Features
  8. Saving and Publishing
  9. Renaming the Catalog Page
  10. Conclusion

How to Design a One Product Shopify Store

If you're looking to create a one product Shopify store, it's essential to understand the process involved in designing a store that focuses on selling a single item. While it may not be as simple as you initially thought, with the right approach and the use of the right theme, you can create a visually appealing and user-friendly store. In this article, we will guide you through the step-by-step process of designing a one product Shopify store that captures attention and drives conversions.


When it comes to selling a single product, it's crucial to create a store that highlights the features and benefits of that specific item. By focusing solely on that product, you can tailor your marketing efforts and design elements to resonate with your target audience. A well-designed one product store can minimize distractions and deliver a seamless shopping experience.

Why Design a One Product Shopify Store?

Before delving into the design process, let's explore why you should consider creating a one product Shopify store.


  • Laser-focused marketing: With a single product store, you can create highly targeted marketing campaigns centered around the unique selling points of your product.
  • Improved conversions: By avoiding clutter and distractions, a one product store can lead to higher conversion rates as customers have a clear path to purchase.
  • Streamlined inventory management: Concentrating on a single item simplifies inventory management and fulfillment processes.
  • Enhanced brand identity: Designing a store around one product allows you to create a strong brand identity that resonates with your audience.


  • Limited product offerings: A one product store may limit your ability to cater to a broader customer base looking for a variety of products.
  • Higher risk: Relying solely on one product makes your business more susceptible to market fluctuations and changes in consumer demand.

Choosing the Right Shopify Theme

When designing a one product store, the choice of Shopify theme plays a critical role in the success of your store. While the default "Dawn" theme may not be suitable for one product stores, we recommend starting with the "Refresh" theme.

Pros of the Refresh Theme:

  • Clean and minimalist design: The Refresh theme provides a modern and visually appealing layout that puts the focus on your product.
  • Customization options: You can easily customize the Refresh theme to match your brand and product aesthetics.
  • Responsive design: The theme ensures your store looks great on all devices, providing a seamless shopping experience for your customers.

Customizing the Logo and Header

To make your one product store stand out, it's essential to customize the logo and header. Start by clicking on "Logo" in the theme settings and upload your own logo. Alternatively, you can explore the store library for pre-made logos or use free images provided by Shopify. Choose a logo that matches your brand identity and resonates with your target audience.

Once you've uploaded your logo, consider the color scheme you want to use for your header. The accent color should be consistent with your brand and product. Experiment with different colors until you find the perfect combination that represents your store.

Selecting Colors and Typography

Continuing with the customization process, it's time to select your color scheme and typography. The colors you choose should align with your product and brand identity. Consider using warm, inviting colors that evoke emotions and capture attention.

In terms of typography, opt for a font that is easy to read and showcases the personality of your brand. Remember to remove any unnecessary header sections that don't serve a purpose in promoting your product.

Designing the Homepage

The homepage is the most critical section of your one product store. Its design should be visually appealing and informative to engage visitors and drive them to take action.

Removing Unnecessary Navigation Panels

A one product store doesn't require multiple navigation panels. Remove any pages or sections that aren't relevant to the promotion of your product.

Renaming Pages

Ensure that the catalog page is renamed to "Shop" or "Buy Now" to align with the purpose of your one product store.

Adding and Editing Sections

To create an engaging and informative homepage, you'll need to add and edit various sections. Here's how you can do it step by step:

Uploading Product Images

Upload multiple high-quality images of your product to showcase its features from different angles. This allows customers to get a better understanding of what they are purchasing.

Adding Text and Button Labels

Under each product image, include concise and compelling text that highlights the benefits and unique selling points. Customize the button label to "Buy Now" and link it directly to the product page for easy purchase.

Incorporating Reviews and Features

If you have customer reviews, display them to build trust and increase credibility. Alternatively, you can create a section highlighting the key features of your product using bullet points or descriptive text.

Saving and Publishing

After customizing and designing your one product store, it's essential to save your progress and publish it when you're ready. Remember to preview your store and make any necessary adjustments before making it live.

Renaming the Catalog Page

In the pages section, ensure that the catalog page is renamed to "Shop" or "Buy Now." This change ensures consistency in the naming and branding across your store.


Designing a one product Shopify store requires careful planning and attention to detail. By following the steps outlined in this article, you can create a visually appealing and user-friendly store that effectively showcases your product and drives conversions. Remember to consider your target audience, highlight the unique selling points, and maintain a seamless shopping experience throughout the design process. Good luck with your one product Shopify store!

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