Choosing the Best eCommerce Platform: Shopify, WooCommerce, or Wix?

Choosing the Best eCommerce Platform: Shopify, WooCommerce, or Wix?

Table of Contents:

  1. Introduction
  2. Comparison of Shopify, WooCommerce, and Wix
  3. Setup Accessibility 3.1. Wix 3.2. WooCommerce 3.3. Shopify
  4. Pricing 4.1. Wix 4.2. WooCommerce 4.3. Shopify
  5. Theme Diversity 5.1. Wix 5.2. WooCommerce 5.3. Shopify
  6. Features and Flexibility 6.1. Wix 6.2. WooCommerce 6.3. Shopify
  7. Customer Support
  8. Conclusion

Shopify vs WooCommerce vs Wix: Which Is Best for Your eCommerce Store in 2022

In today's digital age, having a strong online presence is crucial for any business looking to thrive in the competitive eCommerce industry. Platforms like Shopify, WooCommerce, and Wix have gained popularity as they provide the functionality to build and manage online stores effectively. However, choosing the right platform can be challenging. In this article, we will compare Shopify, WooCommerce, and Wix to determine which one is the best fit for your eCommerce store in 2022.

1. Introduction

The eCommerce industry has witnessed the rise of giants like Shopify, WooCommerce, and Wix, which offer powerful features to help businesses establish their online presence. In this article, we will delve into the various aspects of each platform and determine which one dominates in each area. From setup accessibility to pricing, theme diversity to features and flexibility, and customer support, we will analyze all the crucial factors that will shape your choice of platform.

2. Comparison of Shopify, WooCommerce, and Wix

Shopify, WooCommerce, and Wix are three leading platforms in the eCommerce industry. Shopify powers over 800,000 online stores, while WooCommerce claims to be the web's most popular eCommerce platform. Wix, on the other hand, allows users to create online stores with no material presence. These platforms have been in constant competition to prove their superiority, but which one truly comes out on top? Let's explore this further.

3. Setup Accessibility

Setting up an online store can be a daunting task for non-technical individuals. Therefore, setup accessibility is a vital factor in choosing the right platform. Wix and WooCommerce shine in this regard, as they offer simple user interfaces and straightforward features. Both platforms have easy-to-use setup processes that make it convenient for beginners. However, it's important to note that WooCommerce is only compatible with WordPress sites, limiting its accessibility. On the other hand, Shopify is slightly more complex, making it a bit challenging for some people, especially those with limited technical skills. However, if you're confident in your abilities, Shopify offers a wide range of advanced features that can enhance your store's functionality.

4. Pricing

Pricing is a crucial consideration when choosing an eCommerce platform. Wix requires users to subscribe to an eCommerce or VIP plan, which costs $17 per month. This plan includes unlimited bandwidth, 20GB storage, app and ad vouchers, and site booster apps. WooCommerce, being a free and open-source platform, only charges for a domain and hosting, which can range from $3.95 to $5,000 per month. This makes WooCommerce an affordable option, especially for those on a tight budget. Shopify offers three main plans, with the basic plan starting at $29 per month. This plan includes an online store with unlimited products, unlimited storage, fraud analysis, and two staff accounts. While Shopify may be the most expensive option, it provides great eCommerce features that cater to businesses of all sizes.

5. Theme Diversity

The aesthetic appeal of your online store plays a significant role in attracting visitors and potential customers. Therefore, theme diversity is an essential factor to consider. Wix offers a fantastic range of templates to choose from, which can be easily customized using its drag-and-drop editor. However, once a template is selected, making changes can be relatively difficult and time-consuming. WooCommerce, being a WordPress plugin, benefits from the extensive collection of themes offered by the WordPress community. The flexibility and customization options available with WooCommerce are unmatched, allowing you to create a unique and visually appealing store. Shopify also provides hundreds of themes specifically designed for eCommerce stores, catering to various industries. From free options to premium themes priced at $180, Shopify offers the flexibility to switch themes or create a completely customized one.

6. Features and Flexibility

When it comes to features and flexibility, Wix, WooCommerce, and Shopify have their own strengths and weaknesses. Wix is a great option for those looking to set up a simple online store with basic features. However, it lacks the flexibility needed for long-term investment and may not be suitable for businesses that require extensive customization. WooCommerce, on the other hand, benefits from a vast ecosystem of WordPress plugins that allow for the expansion of functionality. This makes WooCommerce a versatile platform that can adapt to the evolving needs of your store. In terms of e-commerce focus, Shopify takes the lead. It concentrates specifically on e-commerce features, ensuring that only the necessary functionalities are included. This specialization makes Shopify the top pick for businesses looking for a platform tailor-made for their e-commerce needs. However, the extensive features and flexibility of Shopify come at a higher cost, making it the most expensive option among the three platforms.

7. Customer Support

At some point, you will require assistance from customer support, whether it's for technical issues or general inquiries. Wix, WooCommerce, and Shopify offer various customer support options. Wix and WooCommerce provide extensive articles and resources to assist their customers. Additionally, they offer support via phone and email. Shopify goes a step further by offering 24/7 live chat support, ensuring that you have access to instant assistance whenever you need it. In terms of customer support, Shopify outranks its competitors.

8. Conclusion

Choosing the right eCommerce platform for your store can be a challenging decision, given the unique features and pricing options offered by Shopify, WooCommerce, and Wix. Each platform has its advantages and disadvantages, which should be considered based on your specific business needs. Wix is a suitable option for those looking for an easy setup process and basic features. WooCommerce offers the flexibility to evolve with your store and benefits from the vast WordPress ecosystem. Finally, Shopify provides a specialized and feature-rich platform specifically designed for e-commerce, albeit at a higher cost. Consider subscribing to our channel for more informative content and stay tuned for our next video.


  • Comparison of Shopify, WooCommerce, and Wix for eCommerce stores in 2022
  • Factors to consider: Setup accessibility, pricing, theme diversity, features and flexibility, and customer support
  • Wix and WooCommerce have easier setup accessibility, while Shopify offers advanced features
  • Pricing varies among the platforms, with WooCommerce being the most affordable option
  • Wix, WooCommerce, and Shopify all offer a wide range of themes, with varying degrees of customization
  • WooCommerce benefits from the extensive WordPress plugin ecosystem, while Shopify focuses solely on e-commerce features
  • Customer support is available through various channels on all platforms, with Shopify offering 24/7 live chat support


Q: Can I start an online store without technical skills? A: Yes, platforms like Wix and WooCommerce offer easy setup accessibility for non-technical individuals.

Q: Which platform is the most affordable? A: WooCommerce is the most affordable option, as it is a free and open-source platform that only charges for domain and hosting.

Q: Can I customize the themes on these platforms? A: Yes, all platforms provide customization options, but the level of flexibility may vary. WooCommerce offers extensive customization possibilities, while Wix has a simpler drag-and-drop editor.

Q: Which platform is best for businesses focused on e-commerce? A: Shopify is specifically designed for e-commerce and offers a wide range of features tailored for online stores, making it the top pick in this aspect.

I am a shopify merchant, I am opening several shopify stores. I use ppspy to find Shopify stores and track competitor stores. PPSPY really helped me a lot, I also subscribe to PPSPY's service, I hope more people can like PPSPY! — Ecomvy

Join PPSPY to find the shopify store & products

To make it happen in 3 seconds.

Sign Up
App rating
Shopify Store
Trusted Customers
No complicated
No difficulty
Free trial