Choosing Between Shopify and Squarespace for Your Online Store

Choosing Between Shopify and Squarespace for Your Online Store

Table of Contents:

  1. Introduction
  2. Shopify vs. Squarespace: A Brief Overview
  3. Purpose and Focus of Each Platform
  4. Comparing Pricing Plans
  5. Template Options and Customization
  6. Shopify and Squarespace for Dropshippers
  7. Transaction Fees and Additional Costs
  8. The Importance of Apps
  9. Bonuses and Freebies
  10. Final Verdict: Choosing the Right Platform


Shopify vs. Squarespace: Choosing the Best E-Commerce Platform for Your Needs


When it comes to building an online store, choosing the right e-commerce platform is crucial. Shopify and Squarespace are two popular options, but they have distinct differences in terms of features and focus. In this article, we will dive into the pros and cons of each platform to help you make an informed decision.

Shopify vs. Squarespace: A Brief Overview

At first glance, Shopify and Squarespace may seem similar as website builders that allow you to sell products. However, their origins and purposes differ significantly. Shopify was designed as an e-commerce platform from the start, while Squarespace initially focused on content creation and website portfolios. Although both platforms have expanded their capabilities, understanding their core strengths is essential in making the right choice.

Purpose and Focus of Each Platform

Shopify excels in providing comprehensive e-commerce features tailored for selling products. With options for multi-currency support, payment gateways, and extensive inventory management, Shopify is the go-to platform for online stores. On the other hand, Squarespace is ideal for content-focused websites that do not involve selling. It offers beautifully designed templates for showcasing art, music portfolios, and blogs. However, Squarespace has recently added e-commerce features, and Shopify has introduced content creation apps, bridging the gap between the two platforms.

Comparing Pricing Plans

When it comes to pricing, Shopify offers three tiers: Basic Shopify, Shopify, and Advanced Shopify. The Basic Shopify plan, starting at $29 per month, includes essential features such as unlimited product uploads, 24/7 customer support, and shipping discounts. Squarespace, on the other hand, offers a more affordable option at $16 per month for content-focused websites. To access e-commerce features, you will need the Commerce plan, priced at $35 per month. Although Squarespace's prices may seem lower, Shopify's e-commerce-centric features make it a better choice for most online businesses.

Template Options and Customization

Both Shopify and Squarespace offer aesthetically pleasing and responsive templates. Squarespace boasts 110 beautifully designed templates, with a focus on content presentation. Although customization is relatively easy, full access to the site's code may be limited. Shopify's theme store offers over 80 professionally designed e-commerce templates, including clean-cut and unique designs. The recent release of the Online Store 2.0 version makes theme customization more flexible and user-friendly. Moreover, Shopify themes are optimized for conversions, making them a superior choice for selling products.

Shopify and Squarespace for Dropshippers

For dropshippers, Shopify is undoubtedly the better choice. With numerous dropshipping apps available, such as Oberlo and Sprocket, Shopify provides a vast range of options for finding and selling products. Print on demand businesses also thrive on Shopify, with apps like Printful, Printify, and Gooten. In contrast, Squarespace's options for dropshipping and print on demand are limited. While it has improved in recent years, Shopify's superior e-commerce features make it the clear winner for dropshippers.

Transaction Fees and Additional Costs

Both platforms incur transaction fees, but Squarespace charges 3% on sales for its Business plan. Credit card processing fees also apply. To avoid these fees, upgrading to a higher-priced plan of $54 per month is necessary. In comparison, Shopify's transaction fees range from 2% to 3.5%, depending on the payment method. Generally, there are no transaction fees for in-person sales through Shopify's POS system. Although the fee differences may seem minor, Shopify edges out Squarespace in terms of affordability.

The Importance of Apps

Apps play a crucial role in building and growing an online store. Shopify offers over 6,000 apps, ranging from SEO enhancements to loyalty programs, giving store owners numerous customization options. Squarespace, in contrast, has a more limited selection of 28 apps available through Squarespace Extensions. If you require advanced features and functionality, Shopify's extensive app marketplace makes it the preferred choice for most e-commerce businesses.

Bonuses and Freebies

Squarespace stands out when it comes to offering bonuses and freebies. Users on an annual plan receive a free domain name, and certain plans include Google Workspace, providing a custom email for a professional touch. On the other hand, Shopify focuses more on providing robust e-commerce features rather than bonuses and freebies. While Squarespace's offerings are appealing, the comprehensive e-commerce features of Shopify outweigh the bonuses in terms of importance.

Final Verdict: Choosing the Right Platform

In conclusion, both Shopify and Squarespace are excellent platforms, but their suitability depends on your specific needs. If you primarily want to sell products and require extensive e-commerce features, Shopify is the clear winner. For those focused on content creation without selling, Squarespace offers beautiful templates and ease of use. Ultimately, your decision should be based on whether your priority is an online store or a content-focused website. Try out the free trials of both platforms to determine which one aligns better with your goals.


  1. Shopify and Squarespace are popular website builders with distinct focuses.
  2. Shopify is designed for e-commerce, while Squarespace prioritizes content creation.
  3. Shopify offers comprehensive e-commerce features, making it ideal for online stores.
  4. Squarespace provides beautifully designed templates for showcasing content.
  5. Shopify excels in supporting dropshippers and print on demand businesses.
  6. Squarespace has lower pricing plans for content-focused websites.
  7. Shopify's themes are optimized for conversions, driving sales effectively.
  8. Shopify offers a wider range of apps for customizing and enhancing an online store.
  9. Squarespace provides bonuses like free domains and Google Workspace.
  10. The choice between Shopify and Squarespace depends on your specific needs and goals.


Q: Can I switch from a free template to a paid one later on Shopify? A: Yes, you can switch templates as many times as you want on Shopify, including switching from free to paid options.

Q: Can I use both dropshipping and print on demand in one store on Shopify or Squarespace? A: Yes, both Shopify and Squarespace allow you to integrate dropshipping and print on demand apps into your store, making it possible to offer both services in one place.

Q: Do Squarespace and Shopify charge transaction fees? A: Yes, both platforms incur transaction fees, but the percentages vary depending on the payment method and platform. Shopify generally has a slightly lower transaction fee range.

Q: Which platform offers more customization options for templates? A: Shopify and Squarespace both offer customization options, but Shopify's recent Online Store 2.0 update has made template customization more flexible and user-friendly.

Q: Can I try out Shopify and Squarespace before making a decision? A: Yes, both platforms offer free trials that allow you to explore their features and functionalities before making a commitment.

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