Choosing Between Omnisend and Klaviyo for Your Online Store

Table of Contents

1. Introduction
2. Templates and Editor
3. Email Automation
4. Segmentation
5. Reporting Features
6. Pricing
7. Conclusion

Introduction

Email marketing is a crucial tool for growing an online store. Two popular platforms that offer excellent selling features and integration with major ecommerce platforms are Omnisend and Klaviyo. While both platforms have their strengths, they cater to slightly different audiences. In this article, we will compare Omnisend and Klaviyo to help you determine which one is the right choice for your business. We will evaluate their email templates and editor, email automation capabilities, segmentation features, reporting tools, and pricing options. By the end of this article, you will have a clear understanding of which platform best suits your needs.

Templates and Editor

When it comes to email templates, Omnisend offers sleek and customizable options. Their templates are flexible and can be easily personalized. Additionally, users have the ability to upload their own HTML templates. The email builder provided by Omnisend is user-friendly and includes a "quick add" section for easily adding content blocks. It also allows users to automatically insert product listings and recommendations, although this feature is limited to the newest products. On the other hand, Klaviyo provides a larger library of more than 70 newsletter templates. Like Omnisend, Klaviyo allows users to customize text, CTAs, and images. It also allows users to directly add products from their store through the email builder. Moreover, Klaviyo offers advanced personalization options such as adding product feeds based on a customer's recently viewed items, recommended items, or items in their cart. However, Klaviyo lacks the ability to generate unique discount codes like Omnisend.

Email Automation

Both Omnisend and Klaviyo recognize the importance of email automation for ecommerce businesses. Omnisend offers pre-built automation workflows even on their free plan. Users can choose relevant workflows or goals and customize them to meet their specific needs. The platform offers a variety of triggers, filters, and conditions to choose from. Additionally, Omnisend allows users to send SMS and push notifications to their subscribers. However, the platform has some limitations when it comes to the actions that can be triggered. While users can add a tag to a contact, they cannot update a property in their contact profile. On the other hand, Klaviyo offers similar automation capabilities with a flexible workflow editor. Users can trigger actions such as sending emails or SMS. The main difference is that Klaviyo allows a wider range of actions, including sending internal notifications and updating a contact's profile. Klaviyo also provides the option to use webhooks to send data to third-party applications based on customer actions.

Segmentation

Both Omnisend and Klaviyo offer user segmentation features to deliver personalized messaging. Klaviyo allows users to create unlimited segments and customize them according to their specific needs. The platform offers a wide range of segmentation options, including segmenting based on user actions. Klaviyo also provides a predictive analytics feature for users with substantial historical data, which can help forecast a customer's next order date or spending potential. Recently, Omnisend updated its segmentation feature to include a wide range of pre-built segments accessible through its segment library. Similar to Klaviyo, Omnisend allows users to build unlimited segments with up to 500 data points.

Reporting Features

Klaviyo has an advantage over Omnisend when it comes to reporting features. Klaviyo's reports offer a comprehensive view of the entire business from the day of launch. Users can even create custom reports to analyze their data further. However, these advanced reporting features are only available to Omnisend subscribers on the highest subscription tier. Additionally, Omnisend only provides access to data from the past 18 months, while Klaviyo offers full lifetime reports. Another benefit of choosing Klaviyo is its Benchmarks feature, which provides industry benchmark data to help users compare their performance.

Pricing

Pricing is a significant factor to consider when choosing between Omnisend and Klaviyo. Both platforms offer free plans, but the monthly sending limits on these plans are relatively small. To access advanced reporting and 24/7 support with Omnisend, users need to upgrade to the highest-tier Pro plan. Omnisend tends to offer cheaper plans compared to Klaviyo for the same number of contacts, especially when SMS is taken into account. However, prices may change over time, so it's essential to check the respective websites for the most up-to-date details.

Conclusion

In conclusion, Omnisend and Klaviyo are both powerful email marketing platforms with their unique strengths. Omnisend is user-friendly, affordable, and offers excellent customer support, making it an appealing choice for small businesses. On the other hand, Klaviyo excels in personalization features, granular segmentation options, and advanced automation capabilities, making it a better fit for experienced marketers or enterprises with larger marketing budgets. Consider your specific needs, budget, and level of expertise when selecting the platform that aligns with your business goals.

Highlights

• Omnisend offers sleek and customizable email templates, while Klaviyo has a larger library of newsletter templates.
• Omnisend's email builder is user-friendly and includes a "quick add" section for easily adding content blocks.
• Klaviyo allows advanced personalization options such as adding product feeds based on customer behavior.
• Omnisend offers pre-built automation workflows even on the free plan.
• Klaviyo provides a flexible workflow editor with a wider range of actions that can be triggered.
• Both Omnisend and Klaviyo offer user segmentation features, with Klaviyo providing advanced segmentation options and predictive analytics.
• Klaviyo has more advanced reporting features, including custom reports and industry benchmark data.
• Omnisend tends to offer cheaper pricing plans, but Klaviyo has more robust features and lifetime reports.

FAQs

Q: Are there any limitations to Omnisend's automation capabilities? A: While Omnisend allows users to set up automation workflows, there are some limitations in terms of the actions that can be triggered. Users can add tags to contacts but cannot update properties in their contact profiles.

Q: Can Klaviyo generate unique discount codes? A: Unfortunately, Klaviyo does not have the capability to generate unique discount codes like Omnisend.

Q: Do both platforms offer user segmentation options? A: Yes, both Omnisend and Klaviyo provide user segmentation features to deliver personalized messaging. Klaviyo offers more advanced segmentation options and predictive analytics.

Q: Which platform has better pricing options? A: Omnisend tends to offer cheaper plans compared to Klaviyo, especially when SMS is taken into account. However, pricing options may vary, so it's advisable to check the websites for the most up-to-date details.

Q: Which platform is better for small businesses? A: Omnisend's user-friendly interface, affordability, and excellent customer support make it an appealing choice for small businesses.