Capture More Customers with a Welcome Discount Pop-Up

Capture More Customers with a Welcome Discount Pop-Up

Table of Contents

  1. Introduction
  2. What is Privy?
  3. The Difficulty of Generating Traffic
  4. The Importance of Email Lists
  5. The Power of Offers and Discounts
  6. Setting up a Welcome Discount Pop-up
    1. Creating a Coupon
    2. Designing the Pop-up
    3. Designing the Thank You Page
  7. Targeting Strategies
    1. Device Targeting
    2. Syncing Signups
    3. The Welcome Series
  8. Increasing Conversion Rates
    1. Customizing Tab Designs
    2. Uploading Images
    3. AB Testing
  9. Conclusion

Setting up a Welcome Discount Pop-up

Wouldn't it be great if you could easily capture your website visitors' email addresses and convert them into paying customers? With Privy, the number one sales app on Shopify, you can do just that. In this guide, we'll walk you through the steps to set up a welcome discount pop-up for your e-commerce store using Privy. This pop-up will help you capture emails, increase traffic, and generate sales. Let's dive in!

Step 1: Creating a Coupon

The first step in setting up your welcome discount pop-up is to create a coupon. This coupon will be the enticing offer you present to your website visitors in exchange for their email address. Here's how you can create a coupon using Privy:

  1. Log in to your Privy dashboard and click on "Coupons" on the top menu.
  2. Click on "New Coupon" and give your coupon a title, such as "15% Off Coupon".
  3. Choose the coupon type (we recommend selecting "Unique Coupon") and set the discount value (e.g., 15% off).
  4. Customize the coupon further by selecting the discount type (e.g., percentage), the product it applies to, and the expiration date (if desired).
  5. Save the coupon.

By creating a coupon, you're adding value to your pop-up and incentivizing visitors to sign up with their email address.

Step 2: Designing the Pop-up

Now that you have your coupon set up, it's time to design your welcome pop-up. The design of your pop-up plays a crucial role in capturing the attention of your visitors and encouraging them to take action. Follow these steps to create an eye-catching and effective pop-up:

  1. In your Privy dashboard, click on "Convert," then select "New Campaign" to create a new pop-up.
  2. Choose the campaign type as "Welcome Discount" and pick the coupon you created earlier from the drop-down menu.
  3. Customize the triggering options, such as the time delay and the devices on which the pop-up should appear.
  4. Click on the "Design" tab to begin customizing the appearance of your pop-up.
  5. Write an attention-grabbing headline, such as "Join the Community and Get 15% Off Your First Order."
  6. Craft a compelling message that highlights the benefits of signing up and never missing out on new products, promotions, and restocks.
  7. Adjust the font, color, and size of the text to make it aesthetically pleasing and easy to read.
  8. Upload an image or logo that represents your brand and attracts attention.
  9. Save your design changes.

Remember that simplicity is key when creating your pop-up. Keep the message clear, concise, and visually appealing to maximize its impact.

Step 3: Designing the Thank You Page

Once a visitor signs up via your pop-up, it's essential to have a thank-you page that confirms their successful submission and displays their unique coupon code. Here's how you can design an effective thank-you page within Privy:

  1. In the campaign builder, click on the "Follow Up" tab to access the thank you page design.
  2. Select the "Show the thank you page" option to display the page after a visitor signs up.
  3. Customize the message on the thank-you page, using a headline like "Here Is Your Coupon Code Below" and a thank-you message expressing your gratitude.
  4. Make sure to include the unique coupon code dynamically generated by Privy using the code snippet provided.
  5. Save your design changes.

With a well-designed thank-you page, you can further engage your subscribers and provide them with the necessary information to redeem their coupon.

Step 4: Targeting Strategies

To ensure your welcome discount pop-up reaches the right audience, you need to utilize effective targeting strategies. Privy offers various targeting options to help you reach your desired customers. Here are some targeting strategies to consider:

  1. Device Targeting: Choose whether you want the pop-up to appear on desktop, mobile, or both.
  2. Syncing Signups: Sync the email signups captured through Privy with your preferred email marketing software, such as Shopify, Mailchimp, or Constant Contact.
  3. The Welcome Series: Set up an automated email series to engage your new subscribers further and nurture them into making a purchase.

By targeting your pop-ups effectively, you can increase the likelihood of turning visitors into customers.

Step 5: Increasing Conversion Rates

While the initial design of your pop-up is essential, continuously optimizing and testing your strategy is key to increasing conversion rates. Here are some tips to help you improve your pop-up's performance:

  1. Customizing Tab Designs: Utilize Privy's floating tab designs to capture visitors' attention even after they have dismissed the initial pop-up. Make sure the tab design aligns with your branding and offers an enticing message.
  2. Uploading Images: Consider adding eye-catching images to your pop-up to make it more visually appealing and aligned with your brand identity.
  3. A/B Testing: Experiment with different elements, such as headlines, images, colors, and offers, using A/B testing to determine what resonates best with your audience.

By constantly iterating and testing your pop-up's design and content, you can fine-tune your strategy and achieve higher conversion rates.


Setting up a welcome discount pop-up with Privy can help you capture valuable email addresses, increase traffic to your website, and generate sales. By following the steps outlined in this guide, you can create a visually appealing and effective pop-up that encourages visitors to take action. Remember to target your pop-ups strategically and continuously optimize them to maximize results. With Privy, you have the tools to supercharge your email list and grow your e-commerce business. Start capturing emails and converting visitors into loyal customers today!


Q: How do I create a coupon using Privy? A: To create a coupon using Privy, log in to your dashboard, click on "Coupons," and then select "New Coupon." Follow the prompts to set the discount value, expiration date, and other customizations.

Q: Can I customize the design of the welcome pop-up? A: Yes, you can fully customize the design of the welcome pop-up using Privy's design editor. You can change the text, font, colors, images, and more to align with your brand identity.

Q: How can I target specific audiences with my pop-up? A: Privy offers various targeting options, including device targeting, syncing signups with email marketing software, and setting up automated welcome series emails. These features allow you to reach the right audience at the right time.

Q: How can I increase conversion rates for my pop-up? A: To increase conversion rates, try customizing tab designs, uploading compelling images, and conducting A/B testing to optimize your pop-up's design and content. Continuously iterate and refine your strategy to achieve higher conversion rates.

Q: Can I use Privy alongside other email marketing tools? A: Yes, Privy integrates with popular email marketing tools like Shopify, Mailchimp, and Constant Contact. You can easily sync your captured emails with your preferred software for seamless email marketing campaigns.

Q: Is there a free trial available for Privy? A: Yes, Privy offers a free trial for you to test out its features and see if it meets your business needs. Take advantage of the trial to explore the benefits of using Privy for your e-commerce store.

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