Build a Successful Crowdfunding Site on Shopify

Build a Successful Crowdfunding Site on Shopify

Table of Contents:

  1. Introduction
  2. Building a Crowdfunding Site on Shopify
  3. The Design and Functionality of the Site
  4. Setting Up the Landing Page
  5. Creating the Campaign Page
  6. Customization Options and Add-ons
  7. Managing Inventory and Shipping
  8. Useful Apps for Crowdfunding
  9. Promoting and Launching the Campaign
  10. Conclusion

Building a Crowdfunding Site on Shopify

In this article, we will explore the process of building a crowdfunding site on the Shopify platform. We will discuss the design and functionality of the site, including the landing page and campaign page. We will also cover customization options, managing inventory and shipping, useful apps for crowdfunding, and the steps for promoting and launching the campaign. By the end of this article, you will have a comprehensive understanding of how to create and manage your own crowdfunding site on Shopify.


Over the past few weeks, I've been working on building a crowdfunding site on the Shopify platform. The goal was to create a site that not only looks great but also functions better than popular crowdfunding platforms like Kickstarter or Indiegogo. I'm excited to share with you the process behind building this site and show you how it turned out.

Building a Crowdfunding Site on Shopify

Creating a crowdfunding site on Shopify is a three-week journey that involves careful planning and design. The site is structured to resemble a combination of an online store and a crowdfunding platform, with a landing page and a campaign page.

The Design and Functionality of the Site

The overall design of the site is sleek and professional, using a custom color scheme and branding. The landing page serves as an introduction to the campaign, providing essential information about the product and enticing potential backers to explore further.

Setting Up the Landing Page

The landing page is designed to generate interest and curiosity among visitors. It features an eye-catching title, a countdown timer to build excitement, and various sections highlighting the campaign details. These sections include product details, special offers for early backers, a promotional trailer, and reviews from previous campaigns.

Creating the Campaign Page

The campaign page is where the crowdfunding magic happens. It showcases the main product and provides all the necessary information for potential backers. The page includes a title, a countdown indicating the duration of the campaign, and a funding goal. The page also displays the number of backers and the percentage of the funding goal completed.

Customization Options and Add-ons

To cater to different preferences and enhance the campaign, the site offers customization options and add-ons. Backers can choose the quantity of the product they want to purchase directly on the campaign page, eliminating the need to navigate to different pledge levels. There are also additional add-ons and stretch goals available, allowing backers to personalize their support and unlock bonus rewards.

Managing Inventory and Shipping

Shopify provides convenient tools for managing inventory and shipping. Sellers can track their stock and set it to remain available until the product is manufactured, mimicking the crowdfunding model. The shipping options are highly customizable, allowing sellers to set progressive shipping rates based on quantities or offer bundled deals.

Useful Apps for Crowdfunding

To enhance the crowdfunding experience on Shopify, there are various apps available. Some recommended apps include sales count-up, which displays the number of products sold, percentage raised, and total backers. There are also apps for adding trust badges, countdown timers, and search and discovery features.

Promoting and Launching the Campaign

Once the crowdfunding site is set up, it's time to promote and launch the campaign. This involves creating a marketing plan, utilizing social media platforms, reaching out to potential backers, and hosting a live launch event. The goal is to generate buzz and drive traffic to the campaign page for maximum engagement and funding.


Building a crowdfunding site on Shopify offers a unique opportunity to create a personalized and user-friendly platform for your campaign. With the right design, functionality, and strategic promotion, you can achieve success in reaching your funding goals. Whether you're a creator, entrepreneur, or non-profit organization, Shopify provides the tools and resources to create a successful crowdfunding campaign. So, why wait? Start building your crowdfunding site on Shopify today and turn your dreams into reality.


  • Building a crowdfunding site on the Shopify platform
  • Sleek design and user-friendly functionality
  • Creating an engaging landing page
  • Showcasing products and setting funding goals on the campaign page
  • Customization options and add-ons for a personalized experience
  • Managing inventory, shipping, and offering convenient payment methods
  • Recommended apps for enhanced crowdfunding experience
  • Promoting and launching the campaign successfully
  • Turning dreams into reality with Shopify's crowdfunding capabilities


Q: Can I track inventory for crowdfunding campaigns on Shopify? A: Yes, Shopify allows you to track inventory for crowdfunding campaigns. You can choose to either track the stock availability or opt for not tracking it until the product is manufactured.

Q: Can I offer stretch goals and add-ons on my crowdfunding site built on Shopify? A: Absolutely! Shopify provides customization options for adding stretch goals and offering additional add-ons to backers. This gives you the flexibility to enhance your campaign and personalize the support options.

Q: What are the recommended apps for crowdfunding on Shopify? A: Some recommended apps for crowdfunding on Shopify include sales count-up, trust badges, countdown timers, and search and discovery features. These apps can enhance the crowdfunding experience and provide valuable features for your site.

Q: How can I promote and launch my crowdfunding campaign successfully? A: To promote and launch your crowdfunding campaign successfully, you need a well-thought-out marketing plan, a strong online presence, and effective communication with potential backers. Utilize social media platforms, reach out to your network, and consider hosting a live launch event to generate buzz and maximize engagement.

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