Build a Profitable One Product Store on Shopify

Build a Profitable One Product Store on Shopify

Table of Contents

  1. Introduction
  2. Why One Product Shopify Store is a Thriving Trend
  3. Benefits of One Product Stores 3.1. Focus on Selling a Single Product 3.2. Create a Strong Brand Identity 3.3. Increase Conversion Rates 3.4. Simplify Marketing Efforts
  4. Finding Winning Products 4.1. Introduction to 4.2. Product Selection Tips 4.3. Evaluating Product Viability
  5. Building Your One Product Store 5.1. Choosing a Name and Creating a Logo 5.2. Registering with Shopify 5.3. Adding Products to Your Store 5.4. Designing Your Store 5.5. Setting Up Shipping and Payment Options
  6. Enhancing Your Store with Useful Apps 6.1. Currency Converter App 6.2. Product Reviews App
  7. Finalizing Your Store and Going Live 7.1. Buying a Domain 7.2. Opening Your Store for Sales
  8. Conclusion

How to Create a Successful One Product Store on Shopify

In recent years, the one product Shopify store has emerged as a thriving trend in the world of e-commerce. These stores focus on selling a single product and are gaining popularity due to their unique approach. In this article, we will guide you step by step on how to create your own one product store on Shopify, from product selection to store design and launching your store for sales.

Why One Product Shopify Store is a Thriving Trend

One product Shopify stores have gained immense popularity for several reasons. They offer a focused selling approach that allows store owners to create a strong brand identity and increase conversion rates. By focusing on a single product, these stores simplify marketing efforts and provide a unique shopping experience for customers.

Benefits of One Product Stores

1. Focus on Selling a Single Product

By limiting their product range to just one item, one product stores can concentrate all their efforts on marketing, promoting, and improving that specific product. This helps in establishing a niche and positioning the store as an expert in that particular industry or product category.

2. Create a Strong Brand Identity

With only one product to focus on, store owners have the opportunity to create a strong and memorable brand identity. The store's visuals, website design, and marketing materials can be tailored specifically to the single product, making the brand more recognizable and relatable to customers.

3. Increase Conversion Rates

One product stores often experience higher conversion rates compared to stores with multiple products. This is because the customer's attention is solely directed towards the featured product, reducing decision-making fatigue and making the purchasing process more streamlined.

4. Simplify Marketing Efforts

With only one product to market, store owners can focus their marketing budget, time, and efforts more effectively. They can create targeted marketing campaigns, use influencer marketing, and optimize their strategies to drive traffic and sales for their single product.

Finding Winning Products

The success of a one product store heavily relies on choosing a winning product. To find such products, we recommend using a website called This platform features thousands of best-selling products that have been handpicked by dropshipping experts. It eliminates the time-consuming process of manually searching, researching, and testing products.

When selecting a product, consider factors such as market demand, competition, profit margins, and customer reviews. Look for products with a clear USP (Unique Selling Proposition) and high consumer interest. Additionally, conduct thorough market research and evaluate the product's potential profitability.

Building Your One Product Store

Now that you have chosen your winning product, it's time to build your one product store from scratch. The following steps will guide you through the process:

1. Choosing a Name and Creating a Logo

To start, you need to choose a unique and memorable name for your store. Use a domain search tool like to find available domain names related to your product. Once you have a name, create a logo using design tools like Ensure that your logo aligns with your brand's aesthetic and represents your product effectively.

2. Registering with Shopify

Registering with Shopify is the next step in the process. Shopify is the world's best e-commerce platform, offering a range of features and tools to help you build and manage your online store. Sign up for a 14-day free trial on Shopify by entering your email and store name. Choose a plan that suits your needs, provide necessary details, and create your Shopify account.

3. Adding Products to Your Store

After setting up your Shopify store, it's time to add your chosen product to the store. Use the Dsers app, which automates the process of importing products from AliExpress – a popular dropshipping platform. Customize your product's title, description, and images to align with your brand. Set the product price, compare at price, and variants to attract customers.

4. Designing Your Store

Designing your one product store is a crucial step in creating a compelling shopping experience for your customers. Use Shopify themes to customize the appearance of your store. Choose a theme that complements your product and reflects your brand's identity. Optimize your store's header, footer, and homepage sections to showcase your product effectively and improve user experience.

5. Setting Up Shipping and Payment Options

Provide seamless shipping and payment options to enhance the buying experience for your customers. Set up free shipping worldwide to attract more customers. Configure your shipping zones and rates accordingly. Shopify offers integration with various payment gateways, including Shopify Payments and PayPal, allowing your customers to make secure online transactions.

Enhancing Your Store with Useful Apps

To optimize your one product store's functionality, consider adding useful apps. Two essential apps for a one product store are:

1. Currency Converter App

Install a currency converter app like Best Currency Converter to provide customers with an option to view the product prices in their local currency. This app enhances the user experience and eliminates confusion regarding product prices, resulting in higher conversions and customer satisfaction.

2. Product Reviews App

Integrate a product reviews app like Loox into your store to add social proof and build credibility for your product. Product reviews play a crucial role in influencing customers' purchasing decisions. Loox allows you to import reviews from platforms like AliExpress and display them on your product pages, increasing customer trust and encouraging sales.

Finalizing Your Store and Going Live

After completing all the necessary steps, it's time to finalize your store and make it live for sales. Buy a domain for your store to enhance its branding and credibility. Open your store to the public by disabling password protection. Perform a final check of your store's design, functionality, and content. Ensure all legal pages, such as refund, privacy, terms of service, and shipping policies, are in place. Make any necessary adjustments and launch your one product store for business.


  • One product Shopify stores are a thriving trend in e-commerce.
  • Benefits of one product stores include focused selling, brand identity creation, increased conversion rates, and simplified marketing efforts.
  • To find winning products, use platforms like and consider market demand and profitability.
  • Building a one product store involves choosing a unique name, creating a logo, registering with Shopify, adding products, designing the store, and setting up shipping and payment options.
  • Enhance your store with apps like a currency converter and product reviews app.
  • Finalize your store by buying a domain, opening it for public access, and ensuring legal pages are in place.
  • Launch your one product store and start driving sales.


Q: Can I add more products to my one product store later on? A: While the concept of a one product store focuses on selling a single product, you have the flexibility to expand your product range in the future if you wish to diversify your offerings. However, it's essential to maintain a clear brand identity and strategy throughout this expansion process.

Q: How do I market my one product store effectively? A: Effective marketing strategies for a one product store include focusing on targeted advertising, leveraging influencer marketing, optimizing social media presence, and utilizing content marketing techniques. Utilize analytics to understand your target audience and tailor your marketing efforts accordingly.

Q: How can I optimize my store for better conversions? A: To optimize your one product store for better conversions, focus on improving website design, user experience, and product presentation. Ensure your product pages are visually appealing, provide clear and compelling product descriptions, offer seamless checkout processes, and leverage customer reviews and testimonials to build trust.

Q: Can I integrate my Shopify store with other e-commerce platforms? A: Yes, Shopify allows integration with various e-commerce platforms and tools. You can connect your store with email marketing platforms, social media platforms, inventory management systems, and more. Explore the Shopify App Store for available integrations and extensions to enhance your store's functionality.

Q: How can I handle customer inquiries and support for my one product store? A: Implement a reliable customer support system by providing contact information, such as an email address or contact form, on your store. Respond promptly to customer inquiries and concerns to ensure a positive shopping experience. Consider using chatbots or automated customer support tools to streamline the support process.

(Note: The FAQ section is for reference purposes and can be expanded with additional relevant questions.)

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