Boost Your SMS Marketing with SMSBump: Review, Pricing, and Features
Table of Contents
- Introduction
- Pros and Cons of SMSBump
- Pricing and Features
- Subscriber List Building
- Keywords
- Pop-Ups
- Manual Importing
- Segmentation
- Message Creation
- Campaign Building
- A/B Testing
- Two-Way Conversations
- Automations
- Analytics
- Integrations
- Customer Service
- Alternatives and Competitors
- Conclusion
SMSBump: A Comprehensive SMS Marketing Platform for Ecommerce Businesses
SMSBump is a popular SMS marketing platform that is widely used by over 90,000 small businesses. In this article, we will explore the key features, pricing, and pros and cons of SMSBump. Whether you are already a SMSBump customer or new to SMS marketing, this article will provide you with the necessary information to determine if SMSBump is the right choice for your business.
Pros and Cons of SMSBump
Before we delve into the details of SMSBump, let's take a look at the pros and cons of using this SMS marketing platform.
Pros:
- Powerful flow builder for creating SMS marketing campaigns
- Extensive segment conditions tailored for ecommerce businesses
- Easy-to-use interface and user-friendly design
- Diverse options for subscriber list building
- Robust analytics and reporting features
- Affordable pricing plans with a free option available
Cons:
- Flow building and A/B testing not available for BigCommerce
- Limited customization options for creating custom fields
- A/B testing only available in the most expensive plan
Pricing and Features
SMSBump offers a range of pricing plans starting at $19 per month. Unlike many other SMS marketing tools, SMSBump provides a free plan with limited features. The pricing is based on the features you choose, and there may be additional fees for messages sent. Currently, SMSBump is offering $20 in free credits when you sign up using the link in the description.
The platform offers a wide range of features that can help boost your SMS marketing and ecommerce goals. These features include subscriber list building options, powerful segmentation tools, custom campaign creation, A/B testing, two-way conversations with subscribers, automations, analytics, and integrations with popular ecommerce platforms like Shopify and BigCommerce.
Subscriber List Building
Building a robust subscriber list is a crucial aspect of SMS marketing. SMSBump provides various effective options for building your subscriber list, including keywords, pop-ups, and manual imports.
Keywords: Keywords are one of the primary ways to build an SMS contact list. Subscribers can opt-in by texting a specific keyword to your designated number. SMSBump allows you to easily create keywords and assign them to specific lists for automated addition of subscribers. Moreover, custom fields and unique discount codes can be added to keyword messages, making them ideal for ecommerce businesses.
Pop-Ups: SMSBump offers one of the most diverse web pop-up creators among SMS marketing tools. You can choose from four different types of forms - pop-up, floating button, shareable subscribe link, and embedded form. The pop-up creator is robust and allows for easy customization of design elements. The forms can be easily edited, and you can specify various settings to control their behavior on your website.
Manual Importing: For those who prefer to import contacts through .CSV files, SMSBump also provides the option to manually import contacts. However, it is important to note that manual imports require contacting support to ensure compliance with TCPA regulations.
Segmentation
SMSBump offers powerful and well-designed segmentation tools that are tailored specifically for ecommerce businesses. You can easily segment your audience based on various conditions, such as customer behavior, money spent, number of orders, order history, and more. This level of segmentation allows you to target specific groups of customers and send personalized messages, increasing the effectiveness of your SMS marketing campaigns.
Message Creation
SMSBump provides a comprehensive suite of message creation tools that are specifically designed for ecommerce businesses. One of the standout features is the plethora of custom fields available for personalizing campaigns and automations. Whether you are building custom campaigns or utilizing automations, you can personalize your messages efficiently using custom fields related to customer information, order details, store name, and more.
Campaign Building
SMSBump offers two main ways to create campaigns: custom campaigns and flows.
Custom Campaigns: Custom campaigns are easy to set up and offer unique scheduling options. Custom UTM codes for Google Analytics tracking, integration with GIPHY and Pexels for multimedia texts, and custom discount code generators are among the features that set SMSBump's custom campaign builder apart. The platform also provides "Smart Sending," which allows you to set time intervals between texts to prevent spam and ensure optimal engagement.
Flows: Flows are visualized, complex campaign builders that utilize automation, triggers, and segmentation to engage with your audience. They are the most powerful way to create campaigns and boost ROI for your ecommerce business. SMSBump provides a variety of template flows for common scenarios such as abandoned cart reminders, post-purchase follow-ups, customer winback, and more. While flows may seem overwhelming for newcomers to SMS marketing, SMSBump's intuitive design and extensive flow templates make it easier to navigate and customize your campaigns.
A/B Testing
A/B testing is an integral part of any marketing strategy, and SMSBump offers integrated A/B testing capabilities. You can simultaneously test up to five different SMS messages, allowing you to experiment with different wording, call-to-action, message length, and content. A/B testing can help you optimize your SMS marketing campaigns and improve customer engagement and conversion rates.
Two-Way Conversations
SMSBump provides an inbox or live chat feature for managing two-way conversations with subscribers. This feature, although available only with paid plans, offers an intuitive and user-friendly interface. The chat tab in SMSBump allows you to handle client texts and streamline conversation management. The UI provides relevant customer information, including name, address, client length, number of orders, and total money spent, tailored based on customer store activity.
Automations
Automations are messages triggered by specific events. SMSBump simplifies the process of creating automations, making it user-friendly for both newcomers and experienced SMS marketers. Instead of complex flow builders, you can easily set up automations similar to creating campaigns. Examples of automations include abandoned cart reminders, shipping confirmations, and new customer registration. SMSBump provides a range of templated automations to help you get started quickly.
Analytics
SMSBump offers comprehensive analytics features to help you analyze the performance of your SMS marketing campaigns. The analytics dashboard provides insights into ROI, revenue, flows, automations, forms, and more. You can track the success of your campaigns and automations, identify your top paying customers and purchased products, and gain deeper insights into your marketing efforts. The user-friendly interface and detailed breakdowns make it easy to understand and leverage the data for continuous improvement.
Integrations
SMSBump integrates seamlessly with popular ecommerce platforms such as Shopify and BigCommerce, allowing you to streamline your SMS marketing efforts. It also offers integrations with other tools like MailChimp and Zendesk, providing a well-rounded ecosystem for managing and enhancing your marketing strategies.
Customer Service
SMSBump offers reliable and accessible customer support through live chat and email. The live chat representatives respond promptly, with 24/7 availability to assist you with any queries or issues. In addition to live chat support, SMSBump provides supplementary materials such as product tutorials and SMS marketing tips on their website. These resources are tailored for both new and experienced SMS marketers in the ecommerce space.
Alternatives and Competitors
While SMSBump is a powerful SMS marketing solution, there are several alternatives and competitors in the market. One of the closest competitors is Postscript, which offers similar features and focuses on SMS marketing for ecommerce businesses. Other competitors worth considering include SlickText and SimpleTexting. Comparing these options can help you decide which platform best suits your specific business needs.
Conclusion
SMSBump is an affordable and robust SMS marketing platform that caters specifically to ecommerce businesses. With its powerful flow builder, extensive segmentation options, and user-friendly interface, SMSBump provides all the essential features to run effective SMS marketing campaigns. The availability of two-way conversations, automations, and comprehensive analytics further enhance the platform's capabilities. Combined with fair pricing and accessible customer support, SMSBump is an excellent choice for both new and experienced SMS marketers.
If you're interested in trying out SMSBump today, click the link in the description to receive $20 in free credits. We would love to hear your thoughts on SMSBump in the comments below. And if you found this article helpful, please like and subscribe to our channel for more software reviews and recommendations.
Highlights:
- SMSBump is a popular SMS marketing platform used by over 90,000 small businesses.
- It offers powerful campaign builders, extensive segmentation options, and user-friendly design.
- Subscriber list building options include keywords, pop-ups, and manual imports.
- The platform provides robust analytics, automation features, and integrations with popular ecommerce platforms.
- SMSBump is affordable and suitable for both new and experienced SMS marketers.
- A/B testing, two-way conversations, and comprehensive customer support enhance the platform's capabilities.
FAQ
Q: Is SMSBump suitable for ecommerce businesses?
A: Yes, SMSBump is an ideal SMS marketing platform for ecommerce businesses. It offers powerful features, extensive segmentation options, and customizations tailored specifically for ecommerce campaigns.
Q: Can I try SMSBump for free?
A: Yes, SMSBump offers a free plan with limited features. Additionally, if you sign up using the link in the description, you can receive $20 in free credits.
Q: What integrations does SMSBump support?
A: SMSBump integrates seamlessly with popular ecommerce platforms like Shopify and BigCommerce. It also supports integrations with MailChimp, Zendesk, and other tools to enhance your marketing efforts.
Q: Does SMSBump provide customer support?
A: Yes, SMSBump offers reliable customer support through live chat and email. The live chat representatives are available 24/7 to assist you with any queries or issues.
Q: Can I customize my SMS marketing campaigns with SMSBump?
A: Yes, SMSBump provides a range of customization options, including custom fields for personalizing campaigns and template flows for automations. You can tailor your messages to suit your specific business goals.
Q: Does SMSBump offer A/B testing?
A: Yes, SMSBump has an integrated A/B testing feature that allows you to simultaneously test different SMS messages. This helps you optimize your campaigns and improve engagement and conversion rates.
Q: What are the pricing plans for SMSBump?
A: SMSBump offers a range of pricing plans starting at $19 per month. The pricing is based on the features you choose, and there may be additional fees for messages sent.
