Boost Your Shopify Store with These 5 Must-Have Apps

Boost Your Shopify Store with These 5 Must-Have Apps

Table of Contents

  1. Introduction
  2. Clavio: Email Marketing and SMS Marketing App
  3. Reviews App
  4. AfterShip Returns: Returns and Exchanges App
  5. Yoco: Payment Gateway
  6. Laybuy: Layby Payment Option
  7. QuickBooks: Bookkeeping and Accounting
  8. Shopify Inbox: Chat Feature on Website
  9. Conclusion
  10. FAQs


In this article, I will be discussing the various apps and plugins that can be added to a Shopify website to enhance its functionalities. These apps and plugins can help customize the website, improve email marketing, collect reviews, manage returns and exchanges, handle payments, offer layby options, simplify bookkeeping and accounting, and provide a chat feature for better customer communication. By exploring these apps, you can optimize your Shopify website and provide a seamless shopping experience for your customers.

Clavio: Email Marketing and SMS Marketing App

Clavio is an app that specializes in email marketing and SMS marketing. While Shopify does have an in-app email marketing function, Clavio offers more advanced features, such as customizable email automation, segmented audience targeting, and a wide range of templates. With Clavio, you can create automated email campaigns, including welcome flows, abandoned cart flows, and promotional campaigns. Having a strong email marketing strategy is crucial as it ensures consistent communication with your customers, even when social media platforms experience changes or downtime. Clavio provides a reliable alternative to reach and engage with your audience effectively.


  • Customizable email automation
  • Segmented audience targeting
  • Wide range of templates


  • Additional app to install Reviews App is a reviews app that allows you to collect and display customer reviews on your Shopify website. After a customer makes a purchase, they receive an email requesting them to leave a review for the product they bought. This app enables you to automate review collection and display the reviews on a dedicated page on your website. Having positive reviews and social proof can significantly influence potential customers' purchasing decisions. offers a free plan and ensures that you have the necessary reviews to build trust and credibility among your audience.


  • Automated review collection
  • Dedicated page for reviews
  • Free plan available


  • Limited to one reviews app

AfterShip Returns: Returns and Exchanges App

AfterShip Returns is an app that simplifies the process of returns and exchanges for your Shopify store. Customers can easily initiate a return or exchange by accessing a separate landing page and providing the necessary details, such as the order number and reason. The app allows you to approve or organize returns, communicate instructions to customers, and manage the entire process efficiently. By providing a hassle-free return and exchange experience, you can enhance customer satisfaction and build trust in your brand.


  • Streamlined returns and exchanges process
  • Customizable landing page
  • Efficient communication with customers


  • Limited features on the free plan

Yoco: Payment Gateway

Yoco is a payment gateway that offers secure and seamless payment processing for Shopify stores. With Yoco, you can easily integrate your Shopify website and accept payments from various methods, including credit cards and mobile wallets. It provides a straightforward and user-friendly interface, making it easy to manage transactions and keep track of payments. Yoco also offers the convenience of having a physical card machine should you decide to open a physical store in the future.


  • Secure and seamless payment processing
  • User-friendly interface
  • Option for a physical card machine in the future


  • Limited support for specific regions

Laybuy: Layby Payment Option

Laybuy is a payment option that allows customers to purchase products and pay for them in installments. By offering layby as a payment method, you can attract customers who prefer to spread payments over a period. Laybuy enables customers to create an account and set up a payment schedule for their purchases. This feature helps increase affordability and customer satisfaction, making it more convenient for them to buy from your Shopify store. Additionally, Laybuy provides marketing exposure for businesses signed up to their platform, increasing your website traffic and potential sales.


  • Enables installment-based payments
  • Increased affordability for customers
  • Marketing exposure through Laybuy's platform


  • Limited customer reach who prefer this payment method

QuickBooks: Bookkeeping and Accounting

QuickBooks is a comprehensive bookkeeping and accounting software that integrates with Shopify. By connecting QuickBooks to your Shopify store and business bank account, you can easily manage your income, expenses, and track financial transactions. QuickBooks streamlines the reconciliation process and provides accurate financial reports, ensuring that your books are up-to-date. This app is particularly useful for businesses that want a simple and automated way to handle their finances without relying on manual Excel spreadsheets.


  • Integration with Shopify and bank account
  • Streamlined bookkeeping and accounting
  • Accurate financial reporting


  • Learning curve for first-time users

Shopify Inbox: Chat Feature on Website

Shopify Inbox enables you to have a chat feature on your website, enhancing customer communication and support. With this app, you can respond to customer inquiries immediately through the Shopify Inbox app on your phone. It consolidates messages from your website's chat feature, Instagram, and Facebook, ensuring that you can efficiently address customer concerns from a single platform. By offering real-time support, you can engage with customers effectively and provide prompt assistance, leading to higher customer satisfaction and conversion rates.


  • Consolidated messages from multiple platforms
  • Real-time support and assistance
  • Improved customer satisfaction


  • Requires constant monitoring and response


By integrating these apps and plugins into your Shopify website, you can enhance its functionalities and provide a better shopping experience for your customers. From email marketing and reviews collection to payment processing and bookkeeping, these tools streamline various aspects of running an online store. Whether you are a new entrepreneur or an established business owner, investing in these apps can improve efficiency, customer satisfaction, and overall growth.


Q: Can I use other email marketing apps instead of Clavio? A: Yes, you can explore alternatives such as Privy and MailChimp. However, Clavio offers advanced features and customization options that may better suit your email marketing needs.

Q: What are the benefits of using reviews apps like A: Reviews apps like provide social proof and credibility to your business. They allow customers to leave reviews for products they have purchased, which can influence other potential customers to make a purchase.

Q: Is Yoco only available for South Africa? A: Yoco is initially focused on the South African market but is expanding its services to other regions as well. It's essential to check for availability in your specific location.

Q: Can I offer layby as a payment option on my Shopify store? A: Yes, by integrating Laybuy into your Shopify store, you can provide customers with the option to purchase products and pay for them in installments.

Q: Is QuickBooks compatible with Shopify for bookkeeping? A: Yes, QuickBooks integrates seamlessly with Shopify, allowing you to manage financial transactions, income, and expenses effortlessly.

Q: Can I use Shopify Inbox for customer support on multiple platforms? A: Yes, Shopify Inbox consolidates messages from your website's chat feature, Instagram, and Facebook, making it easier to provide real-time support and assistance in one place.

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