Boost Your Sales with the Best Converting Shopify Themes in 2021

Boost Your Sales with the Best Converting Shopify Themes in 2021

Table of Contents

  1. Introduction
  2. The Turbo Theme
    • 2.1 Fastest in the Market
    • 2.2 Highly Customizable
    • 2.3 Suitable for E-commerce Sites
  3. The Flex Theme
    • 3.1 Most Customizable Shopify Theme
    • 3.2 Multiple Pre-designed Demo Stores
    • 3.3 Ideal for Small Businesses
  4. The Retina Theme
    • 4.1 Best for Footwear, Jewelry, and Apparel
    • 4.2 Perfect Product Images
    • 4.3 Wealth of Information on the Home Page
  5. The Narrative Theme
    • 5.1 Ideal for Storytelling
    • 5.2 Four Unique Styles
    • 5.3 Customizable Content Sections
  6. The Envy Theme
    • 6.1 Best for Featured Products
    • 6.2 Prevents Aimless Browsing
    • 6.3 Designed for Mobile Screens
  7. Conclusion

The Best Converting Shopify Themes in 2021

If you're an online retailer using Shopify, choosing the right theme for your store is crucial to your success. A well-designed and optimized theme can significantly impact your conversion rates and ultimately boost your sales. In this article, we will review the best converting Shopify themes in 2021 to help you make an informed decision.

1. Introduction

Having an appealing and user-friendly online store is imperative in today's competitive e-commerce landscape. Shopify offers a wide range of themes, each with its own unique features and design elements. We have selected five themes that are known for their exceptional conversion rates and overall performance. Let's dive in and explore these themes in detail.

2. The Turbo Theme

2.1 Fastest in the Market

The Turbo theme stands out as one of the fastest themes in the Shopify marketplace. Its exceptional speed ensures a seamless and efficient online shopping experience for your customers. Speed plays a significant role in enhancing your SEO rating, and the Turbo theme excels in this aspect. It offers lightning-fast load times without compromising on design or functionality.

2.2 Highly Customizable

One of the key advantages of the Turbo theme is its high level of customization. This feature makes it suitable for a wide range of e-commerce sites, as you can tailor the theme to match your brand identity and preferences. Whether you're a small business owner or a large enterprise, the Turbo theme provides the flexibility and versatility needed to create a unique and visually appealing online store.

2.3 Suitable for E-commerce Sites

The Turbo theme's intuitive navigation and simple design make it an excellent choice for both desktop and mobile users. Its responsive layout ensures a seamless browsing experience across various devices. Whether your customers are shopping on their smartphones or desktop computers, the Turbo theme guarantees a consistent and user-friendly interface.

3. The Flex Theme

3.1 Most Customizable Shopify Theme

If you're looking for a theme with extensive customization options, the Flex theme is an ideal choice. It offers users multiple layout options and easy addition of custom CSS. With Flex, you have complete control over how your store looks and feels. This level of customization allows you to align your brand's aesthetic with the theme seamlessly.

3.2 Multiple Pre-designed Demo Stores

For freelancers, developers, and agencies, the Flex theme is a time-saving solution. It comes with over 13 pre-designed demo stores, providing you with a head start in the design process. Instead of starting from scratch, you can select a demo store that closely matches your requirements and then customize the layout to meet your specific needs.

3.3 Ideal for Small Businesses

Small businesses, where visuals play a crucial role in attracting customers, can benefit greatly from the Flex theme. Its customizable features help create a visually stunning online store that reflects your company's unique tastes and preferences. With the Flex theme, you can make a lasting impression on your customers and stand out from the competition.

4. The Retina Theme

4.1 Best for Footwear, Jewelry, and Apparel

If you specialize in selling footwear, jewelry, or apparel, the Retina theme is an excellent option. This theme focuses on showcasing your products through perfect product images, ensuring they are well-positioned on your website. Additionally, you can enhance your product presentations by incorporating videos, which can greatly assist in driving sales.

4.2 Perfect Product Images

The Retina theme allows you to display high-quality product images that capture the attention of your customers. Its layout and design elements ensure that your products take center stage, creating an immersive shopping experience. With the Retina theme, you can highlight the details and craftsmanship of your merchandise, making it even more appealing to potential buyers.

4.3 Wealth of Information on the Home Page

To provide your customers with valuable information, the Retina theme offers various sections on the home page. You can include a Google map with a contact form, store information, testimonials, and a logo list. Additionally, the theme provides an FAQ template, special templates, and additional options for button styles, allowing you to offer a comprehensive shopping experience.

5. The Narrative Theme

5.1 Ideal for Storytelling

The Narrative theme is perfect for online retailers who want to incorporate storytelling into their product presentations. This theme allows you to share the story behind your brand, creating a deeper connection with your customers. With four unique styles to choose from (warm, earthly, cold, and light), you can create a captivating narrative that resonates with your target audience.

5.2 Four Unique Styles

The Narrative theme offers a range of styles to match your brand's tone and message. You can choose the style that best represents your products and create a cohesive visual theme. From customized quote slides to image blocks, the Narrative theme provides numerous options to showcase the finer details of your merchandise and create an engaging shopping experience.

5.3 Customizable Content Sections

To ensure your online store reflects your brand's personality, the Narrative theme offers customizable content sections. You can add social media icons, drop-down navigation, and other elements to enhance usability and engagement. With its user-friendly interface and seamless scrolling, the Narrative theme provides a memorable browsing experience for your customers.

6. The Envy Theme

6.1 Best for Featured Products

For retailers specializing in fast-moving goods and discounted items, the Envy theme is an excellent choice. This theme is designed to showcase your best products prominently, preventing customers from aimlessly browsing your website. With its captivating layout, the Envy theme drives attention to your featured products, increasing the likelihood of sales.

6.2 Prevents Aimless Browsing

The Envy theme's layout is optimized for mobile screens, ensuring an effortless browsing experience for smartphone users. Its intuitive design and product placement guide customers to find what they want quickly and easily. By reducing friction in the shopping process, the Envy theme increases the chances of conversion and customer satisfaction.

6.3 Designed for Mobile Screens

While the Envy theme excels in mobile optimization, its desktop layout may not be as visually appealing. It's important to consider this factor if your target audience primarily shops on desktop computers. However, for those targeting mobile users, the Envy theme's sleek design and focused product display make it an excellent choice.

7. Conclusion

In conclusion, selecting the right Shopify theme is essential for optimizing your online store's conversion rates. The Turbo theme stands out as the top pick due to its exceptional speed and high level of customization. However, the Flex, Retina, Narrative, and Envy themes each have their own unique features and benefits. Assess your business needs, target audience, and aesthetic preferences to choose the theme that best suits your e-commerce goals. With the right Shopify theme, you can create a visually stunning and highly converting online store that drives sales and boosts your business.


  • The Turbo theme is the fastest on the market, boosting SEO ratings and providing an excellent user experience.
  • The Flex theme offers extensive customization options, making it ideal for businesses of all sizes.
  • The Retina theme excels in showcasing footwear, jewelry, and apparel, with perfect product images and informative sections.
  • The Narrative theme allows for storytelling and offers various styles to create a captivating online store.
  • The Envy theme focuses on featured products and prevents aimless browsing, optimizing the shopping experience for mobile users.


Q: Can I customize the themes to match my brand's aesthetic?
A: Yes, both the Turbo and Flex themes offer extensive customization options, allowing you to tailor the designs to your brand's identity and preferences.

Q: Is the Envy theme suitable for desktop users?
A: While the Envy theme is optimized for mobile screens, its desktop layout may not be as visually appealing. Consider your target audience's preferences when choosing this theme.

Q: Can I showcase product videos with the Retina theme?
A: Yes, the Retina theme allows you to add videos to your product presentations, enhancing the overall shopping experience for your customers.

Q: Which theme is recommended for storytelling?
A: The Narrative theme is specifically designed for storytelling, offering various styles and customizable content sections to create a compelling narrative for your products.

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