Boost Your Sales with Customer Reviews on Shopify

Boost Your Sales with Customer Reviews on Shopify

Table of Contents

  1. Introduction
  2. Importance of Customer Reviews
  3. Adding Customer Reviews to Your Shopify Store
    1. Accessing the Apps Page
    2. Searching for the Product Reviews App
    3. Installing the Product Reviews App
    4. Customizing your Online Store
    5. Adding Customer Reviews to a Product
  4. Managing Customer Reviews
    1. Replying to Reviews
    2. Controlling Which Reviews are Displayed
    3. Handling Negative Reviews
    4. Customizing Review Settings
  5. Conclusion

Adding Customer Reviews to Your Shopify Store

In this article, we will discuss how to incorporate customer reviews into your Shopify store to enhance sales and build trust with potential customers. Customer reviews are an essential aspect of e-commerce as they provide social proof to shoppers, reassuring them that your products are of high quality and have been positively received by others. By following the step-by-step guide below, you can easily integrate customer reviews into your Shopify store and reap the benefits of increased credibility and sales.

Importance of Customer Reviews

Customer reviews play a crucial role in the decision-making process of online shoppers. Before making a purchase, many individuals seek out reviews and testimonials from other customers to gauge the quality and satisfaction level associated with a particular product. Positive reviews serve as powerful endorsements, instilling confidence in potential buyers and eliminating doubts about the product's performance or value. On the other hand, negative reviews offer valuable feedback and an opportunity for improvement. By allowing customer reviews on your Shopify store, you open up a platform for honest opinions that can guide future customers and drive sales.

Adding Customer Reviews to Your Shopify Store

1. Accessing the Apps Page

To begin adding customer reviews, log in to your Shopify dashboard and click on "Apps" in the left-hand sidebar. This will take you to the apps page where you can browse and search for suitable apps to enhance your store's functionality.

2. Searching for the Product Reviews App

In the search bar at the top of the page, type in "product reviews" and select the "Product Reviews" app developed by Shopify itself. This ensures seamless integration with your Shopify store.

3. Installing the Product Reviews App

Click on the "Product Reviews" app and select "Add app" to link it to your store. Shopify's official app guarantees reliability and ease of use. Choose "Install app" to proceed.

4. Customizing Your Online Store

Navigate to the "Online store" section on the left-hand sidebar and select "Themes." From there, choose the "Customize" option. This will open the theme editor, allowing you to make modifications to your store's appearance and functionality.

5. Adding Customer Reviews to a Product

To add customer reviews to a specific product, locate the product information panel on the left-hand side of the theme editor. Click on "Add block" and scroll down until you find the "Reviews" section under the "Apps" category. Select "Customer reviews." This is where customer reviews will appear once they start submitting reviews.

Note: Remember to save your changes by clicking on "Save" at the top-right corner of the theme editor.

Managing Customer Reviews

Customer reviews are a valuable source of feedback and interaction with potential customers. Managing and responding to reviews can further enhance your store's reputation and build trust. Here are some essential aspects to consider when handling customer reviews on your Shopify store.

1. Replying to Reviews

When customers leave reviews on your store, it is crucial to respond promptly and professionally. Whether the review is positive or negative, acknowledging customer feedback shows that you value their opinion and care about their satisfaction. Timely responses also demonstrate customer service excellence, which can significantly influence future customers' perception of your store.

2. Controlling Which Reviews are Displayed

As the store owner, you have the option to choose which reviews are displayed on your website. While it may be tempting to remove negative reviews, it is advisable to leave them as long as they are legitimate. Transparently showcasing both positive and negative reviews adds credibility to your store and prevents the appearance of bias or dishonesty.

3. Handling Negative Reviews

Negative reviews can be an opportunity for growth and improvement. Instead of ignoring or dismissing them, address each negative review with empathy and a willingness to resolve any issues. Offering solutions or refunds can turn a dissatisfied customer into a loyal advocate for your brand. Engaging positively with negative reviews portrays your commitment to customer satisfaction and willingness to rectify any shortcomings.

4. Customizing Review Settings

The Product Reviews app allows you to customize various settings to suit your preferences. By accessing the "Settings" tab, you can choose to receive email notifications whenever a review is submitted, modify the layout and design of the review section, and adjust spam filtering and publishing options. Utilize these settings to tailor the customer review experience to your store's unique needs.

In conclusion, integrating customer reviews into your Shopify store is a powerful strategy to increase sales and build trust with potential customers. By following the steps outlined in this article, you can easily leverage customer feedback and capitalize on the benefits it brings to your e-commerce business.


  • Enhances credibility and trustworthiness of your store
  • Provides social proof to potential customers
  • Allows for customer feedback and insights
  • Improves search engine optimization (SEO) by generating unique content


  • Requires proactive management and response to reviews
  • Negative reviews can impact sales if not handled properly
  • Moderation may be necessary to filter out spam or inappropriate content


Q: Can I remove negative reviews from my Shopify store? A: While it is generally recommended to leave negative reviews visible, as they add authenticity and trustworthiness to your store, as the owner, you have the option to hide specific reviews if they are inaccurate or misleading. However, removing all negative reviews may appear suspicious and discourage trust from potential customers.

Q: How should I respond to negative reviews? A: When responding to negative reviews, it is essential to remain calm, empathetic, and professional. Address the customer's concerns, offer solutions or compensations if necessary, and demonstrate your commitment to resolving any issues they encountered. By providing excellent customer service, you can potentially turn a dissatisfied customer into a loyal advocate for your brand.

Q: Are customer reviews beneficial for search engine optimization (SEO)? A: Yes, customer reviews can positively impact your store's SEO. Reviews generate unique content that search engines consider relevant and valuable. Additionally, the presence of reviews can increase organic traffic and improve your store's search engine rankings.

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