Boost Your Sales with Amazon, Walmart, and Shopify Updates!
Table of Contents
- Introduction
- Amazon's New Seller Incentives
- Eligibility Criteria
- Benefits for New Sellers
- Walmart Fulfillment Services Bonuses
- Two Years of Walmart Fulfillment Services
- Bonuses for New WFS Sellers
- Shopify's Link Pop Tool
- A New Tool for the Link in Bio Market
- Benefits for Shopify Merchants
- Interview with Sasha: A Helium 10 Elite Member
- Sasha's Introduction to Amazon and E-commerce
- Advice for New Sellers
- Goals for the Future
- Tip of the Week: Using Magnet for Keyword Research
- Analyzing Multiple Keywords with Magnet
- Using Cerebro to Identify Competitor Keywords
- The Power of Analyzing Keywords with Magnet
Amazon, Walmart, and Shopify: News and Updates
In today's episode of the Helium 10 Weekly Buzz, we bring you the latest news and updates from Amazon, Walmart, and Shopify. We'll discuss new seller incentives introduced by Amazon to help sellers grow their business. Walmart is offering bonuses to new sellers signing up for Walmart Fulfillment Services, and Shopify has launched a new tool called Link Pop. Additionally, we have an interview with Sasha, a Helium 10 Elite member, who shares his experience and advice for new sellers. And, as always, we'll provide a valuable tip of the week to assist you in your e-commerce journey.
Amazon's New Seller Incentives
Amazon recently introduced new seller incentives aimed at helping sellers grow their business. These incentives provide a suite of benefits that can assist sellers in scaling their brand, increasing sales, and promoting their products. The benefits include brand registry, A+ content, FBA automate, automated pricing, and advertising. Sellers who have listed their first product on or after January 1st, 2022, in the U.S, Japan, or European markets are eligible for these incentives.
Eligibility Criteria
To qualify for the incentives, new professional sellers need to meet certain eligibility criteria. They must have listed their first product on or after January 1st, 2022, in the U.S, Japan, or European markets. Sellers who are expanding their business into these marketplaces are also eligible for the benefits.
Benefits for New Sellers
Eligible sellers who take the required actions can qualify for benefits totaling over fifty thousand dollars in potential value. These benefits include a five percent bonus on up to one million dollars in eligible branded sales for sellers who enroll in brand registry and identify as the brand owner. Sellers can also receive credits for Amazon Vine and Transparency. Furthermore, sellers who opt for FBA (Fulfillment by Amazon) can earn up to 200 dollars in credits for sponsored products' shipping to fulfillment centers and get automatic enrollment in FBA new selection.
Make sure you head over to your Seller Central account to get more information about these new seller incentives.
Walmart Fulfillment Services Bonuses
Walmart Fulfillment Services (WFS) celebrates its second anniversary this month. WFS is Walmart's low-cost fulfillment solution, comparable to Amazon's FBA. Since its launch, WFS has seen over 500% growth in gross merchandise volume, and the platform is expected to continue growing.
Two Years of Walmart Fulfillment Services
To encourage even more sellers to take advantage of WFS, Walmart is offering bonuses to new WFS sellers. Sellers who sign up for WFS and inbound at least one item between February 21st and April 30th, 2022, will receive free storage and 10% off fulfillment for the first 90 days.
Statistically speaking, sellers who use WFS to fulfill orders experience an average sales growth of 50% for their items. Additionally, Walmart launched the Walmart Preferred Carrier program last year to help participating sellers save on inbound transportation costs.
To find out more about Walmart Fulfillment Services and the bonuses available for new sellers, visit the Walmart Marketplace website.
Shopify's Link Pop Tool
Shopify has entered the popular "link in bio" market with the launch of their new tool, Link Pop. This tool allows creators and businesses to include important links on their page and even launch storefronts to sell directly on the platforms where they engage with their followers.
Consumers can browse a Shopify merchant's selection of products and make purchases directly on Link Pop without leaving the app they were using. They can see essential details associated with a product catalog before making a purchase.
To make use of this feature, all you need to do is set up an account, link it to your Shopify store, and start adding shoppable links to your page, whether it's articles, websites, playlists, videos, or any other content type. Merchants can share up to 200 links on their Link Pop page and customize different parts of the page, including built-in analytics to gain insights into traffic and user interaction.
It's important to note that while anyone can use this tool, shoppable links are only available to Shopify merchants. So if you're a Shopify merchant looking for new ways to engage with your audience and boost sales, Link Pop can be a valuable addition to your marketing strategy.
Interview with Sasha: A Helium 10 Elite Member
In this segment, we have the pleasure of interviewing Sasha, a Helium 10 Elite member with extensive experience in the e-commerce industry. Sasha was born and grew up in Ukraine and has been involved in business and startups for many years. He shares his unique journey into the Amazon and e-commerce space and provides valuable insights for new sellers.
Sasha's Introduction to Amazon and E-commerce
Sasha's journey into Amazon and e-commerce started with a dare from one of his college classmates. He guaranteed his classmate that he could make his products more successful on Amazon, and they decided to start their e-commerce venture. This bold move kickstarted Sasha's journey in the world of online selling.
Advice for New Sellers
When asked about advice for new sellers, Sasha emphasizes the importance of partnering with other entrepreneurs. Instead of trying to do everything alone, he suggests finding complementary skills and dividing the responsibilities. By partnering with others, entrepreneurs can focus on their strengths and achieve greater success.
Sasha also encourages new sellers to join networking communities and meetup groups to learn from experienced entrepreneurs and find like-minded individuals. He highlights the Friday networking meetups organized by Helium 10 as a valuable resource for new entrepreneurs.
Goals for the Future
Sasha shares his goals for the future, focusing on helping five-figure sellers grow into seven-figure sellers. He refers to this as the "five to seven plan," where the aim is to increase business growth and then find an exit strategy within two to three years.
By setting ambitious goals and leveraging the resources available, Sasha is determined to help sellers achieve exponential growth and success.
Tip of the Week: Using Magnet for Keyword Research
In this week's tip, Bradley Sutton, Helium 10's Director of Training, shares how to use Magnet for effective keyword research. Magnet allows users to analyze multiple keywords at the same time, providing valuable insights for optimizing product listings and improving search visibility.
Analyzing Multiple Keywords with Magnet
To analyze multiple keywords with Magnet, navigate to the "Analyze Keywords" tab in the tool. Enter and separate the keywords with commas or enter them line by line. Magnet can process up to 200 keywords at once, making it a powerful tool for comprehensive keyword analysis.
After entering the keywords, click "Analyze Keywords" to generate top-level data on each keyword. Magnet provides insights such as average search volume, search volume distribution, word frequency, magnetic score, search volume trend, competing products, CPR number, and title density. This collective information helps sellers understand keyword performance and identify valuable opportunities.
Using Cerebro to Identify Competitor Keywords
Bradley also demonstrates a useful hack for gaining insights into competitor keywords. By combining Magnet with Cerebro, another Helium 10 tool, sellers can analyze competitor data and discover valuable keywords. Bradley shows how to use Cerebro to identify the keywords for which a competitor's product appears on page one of the search results. This data can then be exported and analyzed in Magnet to understand search volume and competition for these keywords.
By leveraging Magnet and Cerebro together, sellers can gain a comprehensive understanding of keyword performance and make data-driven decisions to optimize their listings and increase visibility.
Utilize the power of Magnet's keyword analysis and take advantage of the vast opportunities in the world of Amazon and e-commerce.
Highlights:
- Amazon introduces new seller incentives to help sellers grow their business, including benefits like brand registry, A+ content, and automated advertising.
- Walmart Fulfillment Services celebrates its second anniversary and offers bonuses to new sellers signing up for WFS.
- Shopify enters the "link in bio" market with Link Pop, allowing merchants to include shoppable links and launch storefronts.
- Sasha, a Helium 10 Elite member, shares his unique journey into e-commerce and provides valuable advice for new sellers.
- Use Magnet to analyze multiple keywords and gain valuable insights for optimizing product listings.
- Combine Magnet with Cerebro to identify competitor keywords and understand search volume and competition.
FAQ
Q: Who is eligible for Amazon's new seller incentives?
A: New professional sellers who listed their first product on or after January 1st, 2022, in the U.S, Japan, or European markets, or are expanding into those marketplaces.
Q: What benefits can eligible sellers receive through Amazon's new seller incentives?
A: Eligible sellers can receive benefits like a 5% bonus on up to one million dollars in eligible branded sales, credits for Amazon Vine and Transparency, and enrollment in FBA new selection.
Q: How can sellers take advantage of Walmart Fulfillment Services bonuses?
A: Sellers need to sign up for WFS and inbound at least one item between February 21st and April 30th, 2022, to receive free storage and 10% off fulfillment for the first 90 days.
Q: What is Link Pop and who can use it?
A: Link Pop is a new tool launched by Shopify that allows creators and businesses to include important links and launch storefronts. Shoppable links are available to Shopify merchants.
Q: How can Magnet be used for keyword research?
A: Magnet can analyze multiple keywords simultaneously, providing insights into average search volume, keyword trends, and competition. This information helps sellers optimize their product listings.
Q: Can Magnet be combined with other Helium 10 tools for advanced keyword analysis?
A: Yes, Magnet can be used in conjunction with Cerebro to identify competitor keywords and analyze search volume and competition for those keywords.
Q: How can I join Helium 10's networking community?
A: Helium 10 organizes networking meetups, which are valuable resources for new entrepreneurs. Check out the Helium 10 YouTube page for more information and to participate in the networking meetups.
Q: What are the goals of Sasha, a Helium 10 Elite member?
A: Sasha aims to help five-figure sellers grow into seven-figure sellers and focuses on achieving business growth and finding exit strategies within two to three years.
