Boost Your Ecommerce Sales with Omnisend: The Best Email Marketing Platform

Boost Your Ecommerce Sales with Omnisend: The Best Email Marketing Platform

Table of Contents

  1. Introduction
  2. Understanding Omnisend: Overview and Features
  3. Sales Performance Dashboard
  4. Sending Email Campaigns
    • Creating an Email Campaign
    • Different Types of Campaigns
    • Using Email Templates
    • Customizing and Saving Templates
    • Adding Images, Text, and Blocks
    • Using the Campaign Booster
    • Previewing and Testing Emails
    • Selecting the Target Audience
    • Scheduling and Sending Campaigns
  5. Automations: Driving Conversions and Revenue
    • Importance of Automations
    • Pre-built Workflow Automations
    • Creating Abandoned Cart Workflows
    • Personalizing Emails with Split Automation
    • A/B Testing and Channel Testing
    • Using Push Notifications
  6. Adding Text Message Marketing
    • Including SMS in Campaigns
    • Writing Text Message Content
    • Adding Images and GIFs
    • Benefits of SMS Marketing
  7. Generating User-Generated Content with Forms
    • Types of Forms on Omnisend
    • Customizing Pop-Up Forms
    • Collecting Customer Information
    • GDPR and TCPA Compliance
    • Syncing Forms with Facebook and Google Ads
  8. Audience Management and Segmentation
    • Managing Contacts and Records
    • Segmenting Customers for Personalization
    • Syncing Tags and Custom Properties
  9. Detailed Reporting and Analytics
    • Campaign Reporting: Sends, Opens, Clicks, and Sales
    • Click Map for Email Campaigns
    • Automation Reporting and Conversion Rates
  10. Conclusion: Start Your Free Trial with Omnisend


Welcome to Omnisend! In this article, we will provide an in-depth overview of the features and capabilities of Omnisend, an email and text message marketing platform designed for nimble ecommerce teams. With seamless integration with your store, Omnisend offers a wide range of email templates, pre-built automation workflows, and segment suggestions to enhance your marketing efforts. We will guide you through various aspects of Omnisend, including the sales performance dashboard, creating email campaigns, utilizing automations, adding text message marketing, generating user-generated content with forms, managing your audience, and tracking detailed reporting and analytics.

Understanding Omnisend: Overview and Features

Omnisend is a powerful marketing platform specifically built for ecommerce teams, offering a range of features designed to enhance your sales performance. The platform seamlessly integrates with your store, providing a unified interface to manage your marketing efforts. Key features of Omnisend include a sales performance dashboard, email campaign creation, pre-built automation workflows, segment suggestions, high ease of use, and robust reporting capabilities.

Sales Performance Dashboard

Upon logging into Omnisend, you will be greeted with the sales performance dashboard. This comprehensive dashboard provides you with an up-to-date view of your performance and showcases the percentage of total sales generated through Omnisend. It synchronizes seamlessly with your ecommerce platform, allowing you to keep a close eye on your email and SMS audience growth.

The dashboard presents a bird's-eye view of all the essential information related to your sales and contacts, providing valuable insights into your marketing efforts.

Sending Email Campaigns

Email campaigns are a fundamental aspect of any effective marketing strategy. With Omnisend, creating and sending email campaigns is a straightforward process. The platform offers a user-friendly interface that allows you to send different types of campaigns, including A/B testing and text message campaigns.

To create an email campaign, navigate to the email campaign tab and click on "New Campaign." Omnisend provides a range of intuitive features and templates that make it easy to customize and design visually appealing emails. You can add emojis, personalize subject lines, and preview your emails in real-time.

Utilizing the campaign booster feature can significantly boost engagement with your audience. With this feature enabled, Omnisend automatically resends your email to recipients who haven't opened it within 48 hours, increasing the chances of higher open rates and conversions.

Omnisend also offers pre-built email templates, designed by professional designers, which can be customized for your brand. These templates are drag-and-drop ready and ensure a consistent and visually appealing email layout.

Automations: Driving Conversions and Revenue

Automations play a crucial role in driving conversions and revenue for your ecommerce store. With Omnisend, you can leverage pre-built automation workflows or create your custom workflows tailored to your specific marketing goals.

Omnisend offers over 30 pre-built workflow automations based on the best-performing strategies of thousands of ecommerce merchants. These automations include welcome sequences, cart abandonment workflows, browse abandonment, post-purchase emails, birthday emails, and more.

One of the recommended automations to set up is the abandoned cart workflow. Omnisend provides pre-built options for abandoned cart workflows, allowing you to choose between sending three emails, testing different channels, or implementing a split automation. Split automation allows you to send customized emails based on the cart value, ensuring personalized and optimized messaging for different customer segments.

A/B testing is another powerful tool in Omnisend's automation arsenal. You can test different email variations and analyze the performance to determine the most effective content and strategies for driving engagement and conversions.

Adding Text Message Marketing

In addition to email campaigns, Omnisend enables you to add text message marketing to your communication channels. This feature allows you to connect with your most engaged customers in a more targeted way.

Utilizing text message marketing on Omnisend is simple and intuitive. You can easily add text messages to your automated workflows or create standalone text message campaigns. The platform supports global text message capabilities, allowing you to reach customers worldwide.

When creating text messages, you can include engaging visuals, such as pictures, GIFs, and product images, if supported in the respective countries. The drag-and-drop interface makes it easy to design visually appealing and impactful text messages.

Generating User-Generated Content with Forms

Forms are a powerful tool for generating user-generated content and expanding your subscriber base. Omnisend offers different types of forms, including pop-up forms, sign-up boxes, landing pages, and the wheel of fortune.

Pop-up forms are customizable and can be tailored to match your brand. You can collect email addresses, phone numbers, names, and even custom properties through these forms. Additionally, Omnisend provides pre-built legal text options to ensure GDPR and TCPA compliance.

Forms can be timed to appear after a certain period, on exit intent, or triggered by specific website interactions. By syncing forms with Facebook and Google Ads, you can extend your marketing reach and retarget customers on these platforms.

Audience Management and Segmentation

Managing your audience and segmenting customers is crucial for personalized and targeted marketing. Omnisend provides a comprehensive audience management system that allows you to organize and segment your contacts based on various criteria.

You can view and manage all your contacts and their records in the audience tab. Omnisend displays information such as names, email addresses, channels subscribed to, and personal details. The platform allows you to sync tags from your ecommerce platform and create custom segments based on customer behavior, lifetime value, purchase history, and more.

Segmentation enables you to send personalized and relevant messages to specific customer groups. You can further enhance your targeting efforts by syncing segments with Facebook and Google Ads, enabling more effective retargeting and look-alike audience creation.

Detailed Reporting and Analytics

Accurate reporting and analytics are essential for evaluating the effectiveness of your marketing efforts. Omnisend offers detailed reporting on email campaigns, automations, and audience engagement.

Campaign reporting provides key metrics such as send rates, open rates, click-through rates, and sales generated. Omnisend's unique click map feature visualizes where your customers are clicking within your email campaigns, enabling you to identify areas of interest and optimize content.

Automation reporting allows you to track the performance of your automated workflows. You can analyze conversion rates for each step of the workflow and identify areas for improvement. Additionally, you can configure A/B testing and channel testing to optimize your automations further.

Conclusion: Start Your Free Trial with Omnisend

In conclusion, Omnisend offers a comprehensive suite of marketing tools designed to enhance your ecommerce store's performance. From email campaigns and automations to text message marketing and audience segmentation, Omnisend provides all the necessary features to drive conversions and revenue.

If you're looking to optimize your marketing efforts and improve customer engagement, we invite you to start your free 14-day trial of Omnisend. Visit Omnisend's website to sign up today and experience the power of Omnisend in growing your online store.


  • Omnisend is an email and text message marketing platform built for nimble ecommerce teams.
  • The platform seamlessly integrates with your store, offering email templates, automation workflows, and segment suggestions.
  • The sales performance dashboard provides an up-to-date view of your performance and revenue generated through Omnisend.
  • Creating email campaigns is easy, with customizable templates, drag-and-drop features, and campaign boosters.
  • Automations are crucial for driving conversions, with pre-built workflows and options for split testing and channel testing.
  • Text message marketing can be added to your campaigns and automation workflows, enhancing customer communication.
  • Forms, including pop-up forms and landing pages, help generate user-generated content and expand your subscriber base.
  • Audience management allows for segmentation based on customer behavior, lifetime value, and more.
  • Detailed reporting and analytics provide insights into the performance of your campaigns and automations.
  • A 14-day free trial is available for Omnisend, allowing you to experience the platform's features and benefits firsthand.


Q: What is Omnisend? A: Omnisend is a marketing platform specifically designed for ecommerce teams, offering email and text message marketing capabilities.

Q: How does Omnisend integrate with my store? A: Omnisend seamlessly integrates with your ecommerce platform, providing easy access to customer data and enabling efficient marketing campaigns.

Q: Can I customize email templates in Omnisend? A: Yes, Omnisend provides customizable email templates, allowing you to tailor the design and content to align with your brand.

Q: Can I send text message campaigns using Omnisend? A: Absolutely, Omnisend allows you to include text message marketing in your campaigns, enabling you to reach customers through multiple channels.

Q: How can I segment my audience in Omnisend? A: Omnisend provides a comprehensive audience management system that allows you to segment customers based on various criteria, such as purchase history and behavior.

Q: Does Omnisend offer reporting and analytics? A: Yes, Omnisend provides detailed reporting on email campaigns, automations, and audience engagement, allowing you to track the performance of your marketing efforts.

Q: Can I try Omnisend before committing? A: Yes, Omnisend offers a 14-day free trial, allowing you to explore and experience the platform's features and benefits before making a decision.

Q: Is Omnisend GDPR-compliant? A: Yes, Omnisend provides options for GDPR compliance, including the ability to include legal text and manage consent preferences.

Q: Can I sync Omnisend with Facebook and Google Ads? A: Absolutely, Omnisend enables you to sync your segments with Facebook and Google Ads, extending your marketing reach and retargeting capabilities.

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