Boost Sales with Shopify Discount Codes

Boost Sales with Shopify Discount Codes

Table of Contents:

  1. Introduction
  2. Setting up Discount Codes in Shopify
  3. Types of Discounts 3.1. Product Discount 3.2. Amount off an Order 3.3. Buy X Get Y Discounts 3.4. Free Shipping Discount
  4. Creating a Discount Code 4.1. Code-based Discount 4.2. Automatic Discount
  5. Setting Discount Parameters 5.1. Discount Value 5.2. Sales Channels 5.3. Minimum Purchase Requirements 5.4. Customer Eligibility 5.5. Maximum Discount Uses 5.6. Combining Discounts 5.7. Discount Activation Period
  6. Promoting Discount Codes
  7. Examples of Discount Codes 7.1. Amount off Order 7.2. Free Shipping 7.3. Automatic Discount 7.4. Buy One Get One Free
  8. Conclusion

Setting up Discount Codes in Shopify

Discount codes can be a powerful tool to drive sales and attract customers to your Shopify store. In this article, we will explore how to set up discount codes in Shopify and utilize different types of discounts to promote your products. From percentage-based discounts to buy one get one free offers, Shopify offers a range of options to suit your marketing needs.


Welcome to this guide on setting up discount codes in Shopify. If you're looking to boost your sales and attract more customers, discount codes can be an effective strategy. In this article, we'll walk you through the process of creating various types of discount codes, including product discounts, amount off orders, buy X get Y discounts, and free shipping discounts. We'll also cover how to set up these discounts and promote them to your target audience. So, let's dive in and learn how to make the most of discount codes in your Shopify store.

Types of Discounts

Before we delve into the process of creating discount codes, let's explore the different types of discounts you can offer to your customers. Understanding these options will help you tailor your promotions to better suit your marketing goals.

  1. Product Discount: This type of discount allows you to specify a certain amount off on select products. It's a great way to incentivize customers to purchase specific items from your store.

  2. Amount off an Order: With this discount, customers can enjoy a fixed amount or a percentage off their entire order. It encourages higher spending and can be an effective upselling strategy.

  3. Buy X Get Y Discounts: This discount type is commonly known as a "buy one get one" offer. It allows customers to receive a free or discounted product when they purchase a specified quantity of another product. It's an excellent strategy for increasing sales and promoting related items.

  4. Free Shipping Discount: Offering free shipping is a popular promotional tactic that can attract customers and reduce cart abandonment. This discount provides customers with free shipping based on certain purchase requirements.

Now that we have a clear understanding of the different types of discounts, let's proceed to the process of creating discount codes in Shopify.

Creating a Discount Code

Creating a discount code in Shopify is a straightforward process. Let's explore the steps involved in setting up both code-based and automatic discounts.

4.1. Code-based Discount

  1. Log in to your Shopify store dashboard and navigate to the "Discounts" section.
  2. Click on "Create Discount" to begin creating a new discount code.
  3. Choose the type of discount you want to offer, such as a product discount, amount off an order, buy X get Y discount, or free shipping discount.
  4. Set the discount parameters, including the discount value, sales channels where the discount will be visible, minimum purchase requirements, customer eligibility, maximum discount uses, and whether the discount can be combined with other codes.
  5. Specify the discount activation period, including the start and end date, if needed.
  6. Save your settings and generate the shareable link to promote the discount.

4.2. Automatic Discount

  1. Follow steps 1 and 2 from the code-based discount process.
  2. Choose the "Automatic Discount" option.
  3. Set the discount parameters, including the discount value, sales channels, minimum purchase requirements, customer eligibility, maximum discount uses, and whether the discount can be combined with other codes.
  4. Specify the discount activation period.
  5. Save your settings.

By following these steps, you can easily create various discount codes and tailor them to your marketing goals.

Setting Discount Parameters

When creating a discount code, it's essential to set the right parameters to ensure it aligns with your promotional strategy. Let's explore some key parameters you need to consider.

5.1. Discount Value

Choose whether you want to offer a fixed amount off or a percentage off for your discount. For example, you can offer a $10 discount or a 20% discount.

5.2. Sales Channels

Decide on the sales channels where you want to promote the discount. Your online store is included by default, but you can also select additional channels such as social media or email.

5.3. Minimum Purchase Requirements

Determine if you want to set a minimum purchase requirement for the discount code. This could be a specific dollar amount or a minimum quantity of items.

5.4. Customer Eligibility

Choose whether the discount code will apply to all customers or specific customer segments. Consider targeting specific customer groups for personalized promotions.

5.5. Maximum Discount Uses

Decide if you want to limit the number of times the discount code can be used. You can choose to set a total limit or restrict it to one use per customer.

5.6. Combining Discounts

Decide if you want customers to be able to combine the discount code with other offers, such as free shipping discounts or additional codes.

5.7. Discount Activation Period

Set the start and end dates for the discount code. If no end date is specified, the discount will be active indefinitely. Consider time-limited promotions to create a sense of urgency and drive sales.

By carefully configuring these parameters, you can create effective and targeted discount codes that align with your marketing strategy.

Promoting Discount Codes

Once you have created your discount codes, it's crucial to promote them effectively to reach your target audience. Here are a few strategies to consider:

  1. Email Marketing: Send out newsletters or dedicated emails to your subscriber list, highlighting the discounts and their benefits.
  2. Social Media: Promote your discount codes on social media platforms like Facebook, Instagram, and Twitter. Consider creating eye-catching graphics or running targeted ad campaigns.
  3. Website Banners and Pop-ups: Utilize banners and pop-ups on your website to grab visitors' attention and inform them about the available discounts.
  4. Influencer Collaborations: Partner with relevant influencers in your niche to promote your discount codes to their audience.
  5. Affiliate Marketing: Collaborate with affiliate marketers who can promote your discount codes on their websites or through their marketing channels.

Remember to track the performance of your promotions and make adjustments based on the results to optimize your discount code campaigns.

Examples of Discount Codes

To provide further insight into setting up discount codes, let's explore a few examples:

7.1. Amount off Order

Create a discount code that offers customers a flat amount or a percentage discount on their entire order. For instance, a 20% discount on any order.

7.2. Free Shipping

Set up a discount code that provides customers with free shipping on orders above a specific minimum purchase requirement, like free shipping on orders over $50.

7.3. Automatic Discount

Offer an automatic discount without the need for a discount code. For example, set everything on your store to be 25% off when customers spend $50 or more during a specific event, like Black Friday.

7.4. Buy One Get One Free

Create a buy one get one free discount code for selected products. For instance, if a customer purchases one lollipop, they will receive another lollipop for free.

These examples demonstrate the versatility of discount codes in attracting customers and boosting sales. Get creative and tailor your discounts to suit your unique brand and products.


Discount codes can be an effective marketing tool to drive sales and attract customers to your Shopify store. By following the steps outlined in this guide, you can easily set up different types of discount codes and promote them to your target audience. Remember to analyze the performance of your discounts and make adjustments as needed. With a well-executed discount code strategy, you can increase sales and engage your customers effectively. So, start implementing discount codes in your Shopify store and watch your business thrive.

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