Boost Sales with Frequently Bought Together Campaigns

Boost Sales with Frequently Bought Together Campaigns

Table of Contents:

1. Introduction
2. Understanding the Checkout Option Plugin
3. Frequently Bought Together Campaign
4. Benefits of Frequently Bought Together Campaigns
5. Setting Up a Frequently Bought Together Campaign 5.1 Installation and Purchase of the Plugin 5.2 Creating a New Campaign 5.3 Naming the Campaign 5.4 Adding Filters for Specific Categories 5.5 Choosing Display Products 5.6 Selecting Display Locations on Product Pages 5.7 Customizing Templates for Frequently Bought Together Items 5.8 Choosing the Discount Type 5.9 Managing States and Priorities 5.10 Scheduling Campaigns in Advance
6. Testing the Campaign on the Storefront
7. Conclusion

Article: How to Use the Checkout Option Plugin to Create a Frequently Bought Together Campaign

Have you ever wanted to encourage your customers to buy more products from your online store? If so, the Checkout Option Plugin has the perfect solution for you - the Frequently Bought Together campaign. This campaign allows you to curate a list of products that are commonly purchased together and display them on the product detail page. In this tutorial, we will guide you through the process of setting up and testing a Frequently Bought Together campaign using the Checkout Option Plugin.

1. Introduction

When running an online store, it is important to find ways to increase average order value and encourage customers to buy more products. One effective strategy is to create a Frequently Bought Together campaign, which displays a list of complementary products that customers can purchase as a bundle with just one click. Not only does this simplify the buying process for customers, but it also increases the chances of cross-selling and upselling.

2. Understanding the Checkout Option Plugin

Before diving into the creation of a Frequently Bought Together campaign, let's first understand the Checkout Option Plugin. This plugin provides various options to enhance the checkout experience for customers, such as customizing checkout fields and adding upsell and cross-sell campaigns. With the help of this plugin, you can manually organize frequently bought together items according to your requirements and boost your sales.

3. Frequently Bought Together Campaign

A Frequently Bought Together campaign is a powerful tool to maximize sales and provide a better shopping experience for your customers. It involves showcasing a list of related products that are commonly purchased together on the product detail page. By displaying these complementary products alongside the main product, you can entice customers to add more items to their cart. The Checkout Option Plugin makes it easy to create and customize such campaigns according to your preferences.

4. Benefits of Frequently Bought Together Campaigns

Implementing a Frequently Bought Together campaign has several advantages for your online store:

• Increased average order value: By suggesting additional products that are often bought together, you are likely to see an increase in the average amount spent per order.
• Improved customer experience: Customers appreciate the convenience of finding related products in one place, saving them time and effort.
• Cross-selling opportunities: By displaying complementary products, you have the chance to cross-sell items that customers may not have considered previously.
• Upselling potential: Customers might be willing to upgrade to a higher-priced product if they see it as part of a frequently bought together bundle.
• Easy customization: The Checkout Option Plugin provides flexibility in choosing the display location, discount type, and other settings for your frequently bought together campaign.

Now that we understand the concept and benefits of a Frequently Bought Together campaign, let's dive into the step-by-step process of creating one using the Checkout Option Plugin.

5. Setting Up a Frequently Bought Together Campaign

Follow these steps to set up a frequently bought together campaign using the Checkout Option Plugin:

5.1 Installation and Purchase of the Plugin

Before you can create a campaign, you need to install and purchase the Checkout Option Plugin. You can find the installation guide and purchase link in the description below. Make sure to follow the instructions carefully to successfully install the plugin on your website.

5.2 Creating a New Campaign

Once the plugin is installed and activated, go to the Checkout Upsell Plugin's dashboard and click on the "Create New Campaign" button. This will initiate the campaign creation process.

5.3 Naming the Campaign

Give your campaign a meaningful name. For example, if you are creating a frequently bought together campaign for accessories, you could name it "FB3 - Frequently Bought Together for Accessories."

5.4 Adding Filters for Specific Categories

Decide on the category or categories on which you want to display the frequently bought together items. You can choose to display them on all product detail pages or select specific categories. In this case, we will select the "Accessories" category. This ensures that the frequently bought together items only appear on product detail pages within the accessories category.

5.5 Choosing Display Products

Next, you need to determine which products will be displayed as frequently bought together items. The Checkout Option Plugin provides different options:

1. "Use Related" - This option displays all related products to a specific product as frequently bought together items.
2. "Use Cross-Sell" - This option displays WooCommerce cross-selling products that are entered on the product edit page.
3. "Use Upsell" - This option showcases upsell products defined in WooCommerce backend.
4. "Custom Products" - This option allows you to manually choose your own products to be added as frequently bought together items.

For this tutorial, we will use the "Use Related" option, which displays all related products for the selected category.

5.6 Selecting Display Locations on Product Pages

Decide where you want to show the frequently bought together items on the product detail page. The Checkout Option Plugin offers various options such as top of the product page, bottom of the product page, after product summary, and before product tabs. By default, the plugin uses the global setting, but you can customize it according to your needs.

5.7 Customizing Templates for Frequently Bought Together Items

The Checkout Option Plugin provides different templates for displaying frequently bought together items. You can choose a template that aligns with your store's theme and design. Take some time to explore the available templates and select the most appropriate one for your campaign.

5.8 Choosing the Discount Type

Decide on the type of discount that will be applied to the frequently bought together items. The Checkout Option Plugin offers various discount types, such as a fixed discount, percentage discount, or free shipping. Select the discount type that best suits your campaign goals. For this tutorial, we will choose a fixed discount of $10 for each frequently bought together item.

5.9 Managing States and Priorities

In the campaign settings, you have the option to enable or disable the campaign. If you have multiple campaigns running simultaneously, you can assign priorities to determine their order of appearance on the product pages.

5.10 Scheduling Campaigns in Advance

The Checkout Option Plugin also allows you to schedule campaigns in advance. This feature is particularly helpful if you have specific promotions or seasonal campaigns that need to be activated or deactivated automatically.

Now that you have configured all the settings for your frequently bought together campaign, it's time to save and close the campaign.

6. Testing the Campaign on the Storefront

To ensure that your frequently bought together campaign is working correctly, it's essential to test it on the storefront. Navigate to the accessories category page on your storefront and select a product. On the product detail page, you should see the frequently bought together items displayed, along with the applied discount. Clicking "Add All" will add all the items to the cart, allowing customers to benefit from the discount.

7. Conclusion

Creating a frequently bought together campaign using the Checkout Option Plugin can significantly enhance your online store's performance and boost your sales. By strategically displaying complementary products and offering enticing discounts, you can encourage customers to purchase more items, increase average order value, and improve the overall shopping experience. Start implementing frequently bought together campaigns on your online store today and watch your sales soar.

Highlights:

• Create a Frequently Bought Together campaign to encourage customers to buy more products.
• Display related products as a bundle on the product detail page.
• Customize display location, templates, and discount types according to your preferences.
• Increase average order value and provide a better shopping experience for your customers.

FAQ:

Q: Can I display frequently bought together items on specific categories only? A: Yes, using the Checkout Option Plugin, you can choose to display frequently bought together items on specific categories or all product detail pages.

Q: Can I customize the discount type for frequently bought together items? A: Absolutely! The Checkout Option Plugin offers various discount types, such as fixed discounts, percentage discounts, or free shipping. Choose the type that suits your campaign goals.

Q: Can I schedule frequently bought together campaigns in advance? A: Yes, you can schedule your campaigns in advance using the Checkout Option Plugin. This feature allows you to automate the activation and deactivation of campaigns.

Q: Will frequently bought together campaigns improve my cross-selling opportunities? A: Yes, by showcasing complementary products, frequently bought together campaigns provide excellent cross-selling opportunities and encourage customers to explore related items they may not have considered before.