Boost Customer Loyalty with Rewards Program

Boost Customer Loyalty with Rewards Program

Table of Contents

  1. Introduction
  2. What is
  3. Benefits of Using
  4. How to Install on Shopify
  5. Configuring Your Rewards Program
    • 5.1 Customizing the Rewards Panel
    • 5.2 Setting Up the Launcher
    • 5.3 Notifying Customers about Points Earned
    • 5.4 Using Analytics for Insight
    • 5.5 Integrating Marketing Tools
    • 5.6 Creating Referral Programs
  6. Earning and Spending Rules in
  7. Advanced Configuration Options
  8. Customer Support and Pricing Options
  9. Conclusion

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In today's highly competitive e-commerce landscape, building customer loyalty and engagement is crucial for the long-term success of any online business. One effective way to achieve this is by implementing a rewards program that encourages customers to make repeat purchases and refer others to the brand. is one such rewards program provider that offers a range of features to help businesses build robust and engaging loyalty programs. In this article, we will explore the various aspects of and how it can benefit Shopify store owners.

What is is a leading rewards program provider that enables businesses to create and manage their own loyalty programs. With over 50 million participants, is one of the world's largest reward program providers. By integrating with Shopify, makes it easy for online businesses to implement an effective rewards program that can drive customer loyalty, increase average order value, and enhance customer lifetime value.

Benefits of Using

Implementing on your Shopify store can bring several benefits to your business. Firstly, a rewards program can incentivize customers to make repeat purchases, as they earn points or rewards for their loyalty. This can lead to increased customer retention and higher average order values. Additionally, allows you to create referral programs, encouraging your existing customers to refer their friends and family to your store. This can result in new customer acquisition and improved brand awareness.

Moreover, offers customization options, allowing you to design your rewards panel, launcher, and referral programs to match your brand's aesthetics. The platform also provides insights and analytics, giving you valuable data on the performance of your rewards program. With this information, you can make data-driven decisions to optimize your program and further increase its effectiveness.

How to Install on Shopify

Installing on your Shopify store is a quick and straightforward process. First, you need to navigate to the Shopify App Store and search for the app. Once you find it, click on the "Add app" button to start the installation process. Shopify will guide you through the necessary steps, including granting permissions for the app to access your store's data. Once installed, you will be directed to the dashboard, where you can begin customizing your rewards program.

Configuring Your Rewards Program

To make the most of, you need to customize your rewards program to suit your business needs. The platform offers various customization options that allow you to tailor the program to match your brand's identity and meet your specific objectives. Let's explore the key areas you can customize within

5.1 Customizing the Rewards Panel

The rewards panel is where your customers can view their earned points, rewards, and other program details. lets you customize the panel's design, such as colors, shapes, and wallpapers, to align with your brand's visual identity. Additionally, you can choose different positions and spacing for the panel on both desktop and mobile devices. This flexibility enables you to create a seamless user experience that encourages customers to engage with your rewards program.

5.2 Setting Up the Launcher

The launcher is a small icon or button that triggers the display of the rewards panel when clicked. offers different options for the launcher, including showing it as an icon with text. This feature is available on paid plans and can enhance member engagement. By leveraging the launcher effectively, you can prompt customers to check their rewards status and take advantage of available rewards, resulting in increased customer participation and brand loyalty.

5.3 Notifying Customers about Points Earned's email notification feature allows you to automatically notify customers about points they have earned through their purchases. This email notification acts as a gentle reminder of the rewards they can redeem, encouraging repeat purchases and driving customer engagement. Automating this process saves you time and effort while maintaining a consistent line of communication with your customers.

5.4 Using Analytics for Insight

The analytics tab in the dashboard provides valuable insights into your rewards program's performance. Here, you can access data on program members, points earned and spent, and referral purchases. This information helps you understand how your program is driving customer behavior and allows you to make data-driven decisions to improve program effectiveness. For businesses on a paid plan, offers integrations with popular marketing tools, enabling you to leverage additional analytics capabilities and further optimize your program.

5.5 Integrating Marketing Tools's integration capabilities allow you to connect your favorite marketing tools with the rewards program. This integration unlocks advanced marketing functionalities and enables you to leverage existing customer data to improve targeting and personalization. By syncing your rewards program with your marketing tools, you can create personalized experiences for your customers, increasing their engagement and loyalty.

5.6 Creating Referral Programs

Referral programs are a powerful way to acquire new customers and expand your customer base. lets you create fully customizable referral programs, where customers can refer their friends and family to your store in exchange for rewards. You have the flexibility to customize the program's incentives and sharing options, ensuring it aligns with your brand's voice and objectives. By leveraging the power of referrals, you can tap into your existing customers' networks and attract new customers who are more likely to trust recommendations from people they know.

Earning and Spending Rules in's earning and spending rules form the backbone of your rewards program. These rules dictate how customers can earn points and how they can redeem them. In, you can add or edit earning and spending rules, allowing you to align the program with your desired outcomes. The platform offers great flexibility even on its free plan, enabling you to define rules that incentivize desired customer behaviors, such as making purchases, referring others, or engaging with your brand on social media.

Advanced Configuration Options

For businesses looking for advanced customization and configuration options, offers an enterprise version that provides additional functionality. The enterprise version allows for more advanced rule configurations, API access, and other advanced features that cater to businesses with specific needs. While the enterprise version comes at a higher price point, it offers unparalleled customization and control over your rewards program.

Customer Support and Pricing Options provides customer support through web chat, typically responding during weekdays. Although customer support is not available round the clock, their timely assistance is beneficial in resolving any issues or answering questions that may arise. In terms of pricing, offers different plans to accommodate businesses of various sizes and needs. They provide a free plan with basic features and scalability options to paid plans like Starter, Growth, Pro, and Enterprise, each with additional features for businesses seeking more robust rewards program functionality.


Implementing a rewards program using on your Shopify store can be a game-changer for your business. The platform offers a range of features and customization options to help you build engaging and effective loyalty programs that enhance customer loyalty, drive repeat purchases, and expand your customer base through referrals. With its intuitive interface and analytics capabilities, empowers businesses to optimize and fine-tune their rewards programs, ensuring they align with their specific goals and deliver measurable results. Whether you are a small online business or an enterprise-level brand, has a pricing plan and features that suit your needs, making it a worthy investment in enhancing customer loyalty and growth.


  • is a leading rewards program provider for Shopify stores.
  • Implementing a rewards program can increase customer loyalty and average order value.
  • offers customization options for rewards panel, launcher, and referral programs.
  • The platform provides insights and analytics to optimize rewards program performance.
  • integrates with popular marketing tools for enhanced personalization.
  • Customizable earning and spending rules allow businesses to incentivize desired customer behavior.
  • Advanced configuration options and API access are available in the enterprise version.
  • Customer support is provided through web chat, primarily during weekdays.
  • Pricing options range from a free plan to paid plans catering to different business needs.
  • supports businesses of all sizes, from small stores to enterprise-level brands.


Q: Can I integrate with my existing marketing tools? A: Yes, offers integration capabilities with popular marketing tools, allowing you to leverage existing customer data and enhance personalization.

Q: Is suitable for small businesses? A: Absolutely! offers a free plan and other affordable pricing options, making it accessible to businesses of all sizes.

Q: Can I customize the visual design of the rewards panel? A: Yes, provides customization options for the rewards panel, including colors, shapes, and wallpapers.

Q: Does provide analytics for tracking the performance of my rewards program? A: Yes, offers an analytics tab that provides insights into program members, points activity, and referral purchases.

Q: Can I create referral programs with A: Yes, allows you to create customizable referral programs that incentivize customers to refer others to your store.

Q: Are advanced configuration options available in A: Yes, offers an enterprise version that provides advanced customization options, API access, and more.

Q: What customer support options does offer? A: provides customer support through web chat, primarily during weekdays.

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