Avoid These Common Mistakes When Starting Your Shopify Print-on-Demand Business

Avoid These Common Mistakes When Starting Your Shopify Print-on-Demand Business

Table of Contents:

  1. Introduction
  2. Mistake 1: Starting with a Niche Store 2.1 Pros of Starting with a Niche Store 2.2 Cons of Starting with a Niche Store
  3. Mistake 2: Not Hiring Graphic Designers 3.1 Pros of Hiring Graphic Designers 3.2 Cons of Not Hiring Graphic Designers
  4. Mistake 3: Not Researching Designs 4.1 Pros of Researching Designs 4.2 Cons of Not Researching Designs
  5. Mistake 4: Not Following Trends 5.1 Pros of Following Trends 5.2 Cons of Not Following Trends
  6. Mistake 5: Not Implementing Instagram 6.1 Pros of Implementing Instagram 6.2 Cons of Not Implementing Instagram
  7. Conclusion

The 5 Biggest Mistakes People Make When Starting Their Shopify Print-on-Demand Business

Starting a print-on-demand business on Shopify can be an exciting venture, but it's important to avoid common mistakes that can hinder your success. In this article, we will discuss the five biggest mistakes people make when starting their Shopify print-on-demand business and provide insights on how to overcome them.

Mistake 1: Starting with a Niche Store

One common mistake beginners make is starting their print-on-demand business with a niche store. While it may seem like a good idea to focus on a specific niche, it can limit your growth potential. Instead, it is recommended to start with a general store that offers various products from different niches. This allows you to test different categories and find winning products. Once you identify a successful niche, you can consider starting a separate store dedicated to that niche.

Pros of Starting with a Niche Store:

  • Allows for a targeted marketing approach
  • Builds a strong brand identity within a specific niche

Cons of Starting with a Niche Store:

  • Limits growth potential
  • Requires extensive knowledge and understanding of the chosen niche

Mistake 2: Not Hiring Graphic Designers

Design plays a crucial role in the success of a print-on-demand business. Many beginners make the mistake of not hiring graphic designers and attempting to create their own designs without prior experience. It is important to recognize your limitations and invest in professional designers from platforms like Upwork or Fiverr.

Pros of Hiring Graphic Designers:

  • Access to high-quality designs that resonate with the target audience
  • Saves time and effort in learning complex design software

Cons of Not Hiring Graphic Designers:

  • Poor quality designs that fail to attract customers
  • Wasted time and resources in attempting to create designs independently

Mistake 3: Not Researching Designs

The success of your print-on-demand business heavily relies on the designs you offer. Failing to research and understand what designs are currently trending can result in products that do not resonate with potential customers. Utilizing resources such as Etsy, Pinterest, Facebook, and even Aliexpress can provide valuable insights into the types of designs that are popular.

Pros of Researching Designs:

  • Offers an opportunity to identify popular design ideas
  • Provides inspiration to create unique and appealing designs

Cons of Not Researching Designs:

  • Risk of offering designs that are not in demand
  • Missed opportunities to capitalize on current trends

Mistake 4: Not Following Trends

In the world of e-commerce, trends can make or break a business. Many beginners fail to recognize the importance of adapting their designs to seasonal and holiday trends. By creating variations of successful designs based on the seasons and holidays, businesses can maintain customer interest and increase sales.

Pros of Following Trends:

  • Increases market competitiveness
  • Enhances customer engagement and loyalty

Cons of Not Following Trends:

  • Limited sales opportunities during specific seasons and holidays
  • Reduced interest from customers due to outdated designs

Mistake 5: Not Implementing Instagram

Instagram is a powerful platform for promoting and scaling a print-on-demand business. Beginners often overlook the potential of utilizing Instagram influencers to drive traffic to their stores. Collaborating with influencers through sponsored posts can help generate valuable data that can be used to create look-alike audiences on Facebook, aiding in the expansion and growth of the business.

Pros of Implementing Instagram:

  • Access to a large and engaged audience
  • Opportunity to leverage influencer marketing for increased brand awareness

Cons of Not Implementing Instagram:

  • Missed opportunities for customer acquisition
  • Limited reach and exposure compared to competitors

In conclusion, starting a successful Shopify print-on-demand business requires careful planning and considerations. By avoiding the five biggest mistakes mentioned, beginners can increase their chances of achieving long-term success in the ever-growing print-on-demand market.


  • Importance of starting with a general store instead of a niche store
  • The role of graphic designers in creating high-quality designs
  • Significance of researching popular design trends
  • Adapting designs based on seasonal and holiday trends
  • Leveraging the power of Instagram for business growth


Q: What is the advantage of starting with a general store instead of a niche store? A: Starting with a general store allows for testing different categories and finding winning products, resulting in greater growth potential for the business.

Q: Why is it important to hire graphic designers for a print-on-demand business? A: Graphic designers can provide high-quality designs that resonate with the target audience, saving time and effort in creating designs independently.

Q: How does following design trends benefit a print-on-demand business? A: Following design trends ensures that the business stays relevant and appealing to customers, increasing market competitiveness and customer engagement.

Q: How can implementing Instagram help scale a print-on-demand business? A: By collaborating with influencers and creating sponsored posts, businesses can drive traffic to their stores and generate valuable data for targeting potential customers on Facebook.

I am a shopify merchant, I am opening several shopify stores. I use ppspy to find Shopify stores and track competitor stores. PPSPY really helped me a lot, I also subscribe to PPSPY's service, I hope more people can like PPSPY! — Ecomvy

Join PPSPY to find the shopify store & products

To make it happen in 3 seconds.

Sign Up
App rating
Shopify Store
Trusted Customers
No complicated
No difficulty
Free trial