Avoid Overpaying: Understanding the True Cost of Shopify

Avoid Overpaying: Understanding the True Cost of Shopify

Table of Contents:

  1. Introduction
  2. Understanding the Cost of Shopify 2.1 Is Shopify Free? 2.2 Shopify Lite 2.3 Shopify Basic 2.4 Shopify Regular 2.5 Shopify Advanced 2.6 Shopify Plus
  3. Choosing the Right Shopify Plan
  4. Features Available on All Shopify Pricing Plans 4.1 Abandoned Cart Recovery 4.2 Point of Sale Solution 4.3 SSL Certificate, Discount Codes, Real-time Carrier Shipping Quotes, and Unlimited Products
  5. Shopify Lite: For Sellers with an Existing Website
  6. Shopify Basic: Ideal for Small-to-Medium-Sized Stores 6.1 Calculating the Break-Even Point 6.2 Gift Cards and Advanced Report Builder
  7. Shopify Regular: The Sweet Spot for Most Store Owners 7.1 Nearly Identical Features to Shopify Advanced
  8. Shopify Advanced: Ideal for Growing Stores 8.1 Calculated Shipping Rates and Checkout Experience 8.2 Determining the Importance of Calculated Shipping Rates
  9. Shopify Plus: Enterprise-Level Solution 9.1 Lower Credit Card Transaction Fees 9.2 Multiple Online Stores and Launchpad Tool 9.3 Wholesale Channel and Custom Checkout Implementation 9.4 Shopify Flow: Workflow Automation Platform 9.5 Reduced Credit Card Processing Fees and Advanced Features
  10. The Cost of Shopify Payments
  11. Additional Costs and Considerations 11.1 Domain Registration 11.2 Email Sending from a Custom Domain
  12. Is Shopify Worth It? 12.1 The Perks of Using Shopify 12.2 Saving Money on Shopify 12.3 Answering Common Questions
  13. Conclusion

Article: Understanding the Cost and Features of Shopify Plans

When it comes to starting your own online store, Shopify is often regarded as one of the best ecommerce platforms available. However, one of the main challenges faced by many merchants is deciding which Shopify plan to choose and understanding its associated costs. In this article, we will dive deep into the various Shopify plans and their features to help you make an informed decision.


Shopify, an all-in-one ecommerce platform, offers a range of pricing plans to cater to different business needs. From small online stores to large enterprises, there is a Shopify plan for every merchant. But before delving into the specific plans, let's address the burning question: Is Shopify free?

Is Shopify Free?

While Shopify does offer a 14-day free trial that allows you to explore the platform and build your online store, it is important to note that Shopify is not entirely free. To start accepting transactions online, you need to sign up for a paid plan. Currently, Shopify offers five plans: Shopify Lite, Shopify Basic, Shopify Regular, Shopify Advanced, and Shopify Plus. Each plan comes with its own set of features and pricing structure.

Choosing the Right Shopify Plan

The decision of which Shopify plan to choose depends on several factors including your monthly revenue, required feature set, and customization needs. To help you understand the costs and benefits associated with each plan, let's break down the features for each pricing tier.

Shopify Lite: For Sellers with an Existing Website

For sellers who already have their own website and want to add the ability to sell a few products, Shopify Lite is the ideal choice. Priced at $9 per month, Shopify Lite allows you to sell products on Facebook and your own site using custom buy buttons. It does not provide you with an online store website but enables transactions on existing platforms. Additionally, you'll have to pay credit card transaction fees of 2.9% plus 30 cents if you use Shopify Payments.

Shopify Basic: Ideal for Small-to-Medium-Sized Stores

If your online store generates less than $16,333 per month, Shopify Basic is a cost-effective option. With a monthly cost of $29, it offers features such as abandoned cart recovery, discount codes, real-time carrier shipping quotes, and unlimited products. The primary difference between Shopify Basic and higher-level plans is the lack of features like gift cards and an advanced report builder. However, third-party apps can fill this gap at a lower cost.

Shopify Regular: The Sweet Spot for Most Store Owners

For most small-to-medium-sized store owners, Shopify Regular is the sweet spot. With a price tag of $79 per month, it provides almost all the features available in Shopify Advanced. The only addition is the ability to create gift cards and access to an advanced report builder. Paying $50 less than Shopify Advanced for nearly identical features makes the regular plan a popular choice among six and seven-figure store owners.

Shopify Advanced: Ideal for Growing Stores

If your online store makes between $16,333 and $110,000 per month, the Shopify Advanced plan might be suitable. However, the decision to upgrade will depend on your specific needs. Shopify Advanced offers features like calculated shipping rates at checkout and advanced checkout customization options. While showing calculated shipping rates might be important for some businesses, it may not be necessary for others. Consider the importance of this feature before choosing the advanced plan.

Shopify Plus: Enterprise-Level Solution

Designed for high-volume stores making over $110,000 per month, Shopify Plus offers advanced features and cost-saving benefits. The primary advantage of upgrading to Shopify Plus is the reduced credit card transaction fees, which drop to 0.5% from the 2.9% charged for basic plans. Additional features include multiple online stores, the Launchpad tool for automated promotions, and a wholesale channel for special pricing to select customers. Shopify Plus also provides advanced customization options and access to Shopify Flow, an automation platform that enables tailored workflows to streamline operations.

The Cost of Shopify Payments

Shopify offers a built-in payment processing platform called Shopify Payments. While convenient, Shopify Payments does come with higher processing fees compared to third-party payment gateways. If you choose to use an external payment gateway, Shopify charges transaction fees in addition to the fees imposed by the payment platform. To determine the best option for your store, carefully evaluate the costs associated with Shopify Payments compared to other payment processors.

Additional Costs and Considerations

Apart from the Shopify plans and payment processing, there are a few additional costs to consider. Shopify does not provide a free domain; you need to register it separately, which costs $9 per year. Furthermore, to send emails from your own custom domain, you will need to sign up for an email provider like Zoho Mail or G Suite.

Is Shopify Worth It?

The value of Shopify depends on your specific business requirements. While it may seem expensive compared to other platforms, Shopify's popularity and extensive app store contribute to its worth. Shopify offers an array of features and its ecosystem is constantly evolving with new functionality being added by third-party developers. With the ability to scale your online store to higher revenue levels, Shopify is often the go-to platform for serious ecommerce entrepreneurs.


When considering the cost and features of Shopify plans, it is essential to take into account your business needs, revenue volume, and customization requirements. By understanding the differences between each pricing tier, you can make an informed decision that optimizes your budget and aligns with your online store goals. Remember, selecting the right Shopify plan is crucial for the success of your ecommerce venture. Choose wisely, and Shopify can provide a reliable and scalable platform for your online business.


  • Shopify offers a range of pricing plans to cater to different business needs.
  • Shopify Lite is ideal for sellers with an existing website, while Shopify Plus is an enterprise-level solution.
  • The decision on which plan to choose depends on factors like monthly revenue, required feature set, and customization needs.
  • Additional costs include domain registration and choosing an email provider.
  • Shopify's value lies in its popularity, extensive app store, and scalability for future growth.

Frequently Asked Questions (FAQ)

Q: Is Shopify free? A: While Shopify offers a 14-day free trial, it is not entirely free. To accept transactions online, you need to sign up for a paid plan.

Q: Which Shopify plan is right for me? A: The right plan depends on factors such as your monthly revenue, required features, and customization needs. It's essential to evaluate your specific business requirements.

Q: Can I customize the checkout experience on Shopify? A: Yes, advanced plans like Shopify Plus allow for custom checkout implementations. Basic plans do not offer this feature but can be enhanced with third-party apps.

Q: Are there additional costs involved besides the Shopify plan? A: Yes, there are additional costs to consider, such as domain registration and email sending from a custom domain. These costs can vary depending on your specific requirements.

Q: Is Shopify worth the investment? A: Shopify is worth it if you want to start an online store with the potential to scale. Its popularity, extensive app store, and continuous development make it a reliable platform for ecommerce businesses.

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