Automate and Streamline Your Shopify Store with Shopify Flow

Automate and Streamline Your Shopify Store with Shopify Flow

Table of Contents

  1. Introduction
  2. What is Flow?
  3. Benefits of Flow for Shopify Plus Merchants
  4. How to Install Flow
  5. Creating a Workflow in Flow
    • Step 1: Adding a Trigger
    • Step 2: Setting Conditions
    • Step 3: Adding Actions
    • Step 4: Previewing the Workflow
  6. Integrating with Other Software
  7. Case Study: Fraud Detection Flow
  8. Tips for Creating Effective Workflows
  9. Conclusion

What is Flow: An E-commerce Automation Platform for Shopify Plus Merchants

Shopify has recently launched a powerful app called Flow, designed specifically for Shopify Plus merchants. Flow is an e-commerce automation platform that allows you to easily automate various tasks and processes in your online store. With Flow, you can increase operational efficiency, streamline your workflows, and unlock new business opportunities, allowing you to focus on what matters most - growing your business faster.

Benefits of Flow for Shopify Plus Merchants

Flow offers a wide range of benefits for Shopify Plus merchants. Here are some key advantages:

  1. Increased Operational Efficiency: By automating repetitive and time-consuming tasks, such as order processing and inventory management, Flow helps you streamline your operations and save valuable time.

  2. Enhanced Customer Experience: With Flow, you can create personalized and automated workflows to deliver a seamless and delightful shopping experience for your customers. From order confirmations to shipping notifications, you can automate various touchpoints throughout the customer journey.

  3. Advanced Order Management: Flow allows you to create custom workflows based on different order attributes, such as order value, customer location, or product category. This enables you to automate specific actions, such as routing high-value orders for manual review or applying discounts based on customer segments.

  4. Fraud Detection and Prevention: Flow integrates with Shopify's risk analysis system, allowing you to automate fraud detection and prevention processes. You can set up workflows to flag suspicious orders, send alerts, or even automatically cancel high-risk orders.

  5. Inventory Management: Flow enables you to automate various inventory-related tasks, such as tracking stock levels, configuring stock alerts, or automatically restocking popular items. This helps you optimize your inventory management and prevent stockouts or overstocking.

  6. Seamless Integrations: Flow seamlessly integrates with various third-party tools and services, allowing you to create more complex workflows and connect with other systems. Whether it's sending Slack notifications, updating CRM software, or generating custom reports, Flow can be easily integrated into your existing tech stack.

How to Install Flow

Installing Flow is a straightforward process. Here's a step-by-step guide to getting started:

  1. Go to the Shopify App Store and search for "Flow."
  2. Install the Flow app and grant the necessary permissions for it to access your Shopify store.
  3. Once installed, Flow will appear in your list of installed apps in the Shopify dashboard.
  4. Click on Flow to launch the app and start creating your workflows.

Creating a Workflow in Flow

Creating a workflow in Flow involves a few simple steps. Let's walk through the process:

Step 1: Adding a Trigger

A trigger is an event that initiates the workflow. Flow offers a range of pre-built triggers that you can select based on your specific needs. Available triggers include customer creation, order creation, inventory changes, and more. Choose the relevant trigger for your workflow to begin.

Step 2: Setting Conditions

Once you've added a trigger, you can set conditions to determine when the workflow should execute. For example, if you're creating a fraud detection flow, you can set conditions based on risk levels. You can specify actions for different risk levels, such as sending an email for medium-risk orders or canceling high-risk orders.

Step 3: Adding Actions

Actions are the tasks or operations that Flow will perform when the workflow is triggered. You can choose from a variety of actions within the Shopify ecosystem or even integrate with external systems. Some common actions include sending emails, updating order notes, tagging orders, canceling orders, and more. Select the appropriate actions for your workflow to automate your desired processes.

Step 4: Previewing the Workflow

Before enabling your workflow, Flow allows you to preview it. This feature is especially useful for testing and troubleshooting. You can simulate the workflow with sample order data and review the results. This ensures that your workflow is functioning as expected and helps you refine it before it goes live.

Integrating with Other Software

Flow offers seamless integration with other software applications, enabling you to extend its capabilities and connect with other systems. Currently, Flow supports integrations with popular tools like Slack, but more integrations are expected to be added in the coming months. Integrating with other software allows you to orchestrate more complex workflows and leverage the full potential of Flow's automation capabilities.

Case Study: Fraud Detection Flow

To illustrate how Flow works in practice, let's consider a case study for a fraud detection flow. This workflow aims to identify and handle high-risk orders automatically.

  1. Trigger: Order Risk Analysis

    • When an order is created and the payment process is completed, Shopify runs the order through a risk analyzer.
    • The risk analyzer assigns a risk level (low, medium, or high) to the order based on predetermined algorithms.
  2. Condition: Risk Level Equals Medium

    • If an order is assigned a medium risk level, the workflow will proceed to the next step.
  3. Action: Sending an Email Notification

    • For medium-risk orders, an automated email is sent to the store owner to notify them of the order.
    • The email can include information like the order number, customer details, and any other relevant data extracted from the order.
  4. Condition: Risk Level Equals High

    • If an order is assigned a high risk level, the workflow will proceed to the next step.
  5. Action: Order Cancellation and Restocking

    • For high-risk orders, the workflow automatically cancels the order, restocks the items, and assigns a fraud tag to the order.
    • An email notification can also be sent to the customer to inform them about the cancellation.

By implementing this fraud detection flow, merchants can streamline their order processing, minimize the risk of fraudulent transactions, and ensure a smoother customer experience.

Tips for Creating Effective Workflows

When creating workflows in Flow, keep the following tips in mind:

  1. Clearly define your objectives and desired outcomes for each workflow.
  2. Keep workflows simple and focused on specific tasks to avoid complexity and confusion.
  3. Regularly review and optimize your workflows to ensure they align with your evolving business needs.
  4. Leverage Flow's integrations with other software to enhance automation capabilities and expand workflow possibilities.
  5. Test and preview workflows before enabling them to ensure they function as intended.
  6. Document your workflows and keep track of any modifications or improvements for future reference.


Flow is a game-changing app for Shopify Plus merchants, offering an easy and efficient way to automate tasks and processes. By leveraging the power of Flow, you can increase operational efficiency, deliver exceptional customer experiences, and unlock new growth opportunities for your business. Start exploring the possibilities of Flow today and watch your business thrive with automated workflows.


  • Flow is an e-commerce automation platform for Shopify Plus merchants, designed to streamline business operations and enable faster growth.
  • With Flow, merchants can automate various tasks and processes, such as order processing, inventory management, fraud detection, and more.
  • The app offers a user-friendly interface and seamless integration with other software applications, making automation accessible to all users.
  • Flow empowers merchants to create personalized and dynamic workflows, delivering exceptional customer experiences and increasing operational efficiency.
  • Merchants can preview and test workflows before enabling them, ensuring they function as intended and meet specific business requirements.
  • Fraud detection flows are a popular use case for Flow, allowing merchants to automatically identify and handle high-risk orders.
  • Flow's robust features and integrations make it a powerful tool for automating complex business processes and unlocking new business opportunities.
  • Regularly reviewing and optimizing workflows is essential to ensure they align with evolving business needs and drive continuous improvement.
  • By leveraging the capabilities of Flow, Shopify Plus merchants can focus on what matters most - growing their business faster and delighting customers.


Q: What is Flow? A: Flow is an e-commerce automation platform developed by Shopify specifically for Shopify Plus merchants. It enables merchants to automate various tasks and processes, streamlining operations and increasing efficiency.

Q: How does Flow benefit Shopify Plus merchants? A: Flow offers numerous benefits for Shopify Plus merchants, including increased operational efficiency, enhanced customer experience, advanced order management, fraud detection and prevention, streamlined inventory management, and seamless integration with other software tools.

Q: Can Flow be integrated with other software? A: Yes, Flow seamlessly integrates with various third-party tools and services, allowing merchants to extend its capabilities and connect with other systems. Popular integrations include Slack, with more integrations expected to be added in the future.

Q: Can I preview workflows before enabling them? A: Yes, Flow allows you to preview workflows before enabling them. This feature is particularly useful for testing and troubleshooting, ensuring that the workflow functions as desired and producing the expected results.

Q: How can I create effective workflows in Flow? A: To create effective workflows in Flow, it is important to clearly define objectives, keep workflows focused and straightforward, regularly review and optimize workflows, leverage integrations with other software, test and preview workflows before enabling them, and document workflows for future reference.

Q: What are some use cases for Flow? A: Some common use cases for Flow include order processing automation, inventory management automation, fraud detection and prevention, personalized customer communication, and streamlining complex business processes. However, Flow's capabilities are not limited to these use cases and can be customized to meet specific business requirements.

Q: Is Flow available for all Shopify users? A: Flow is specifically designed for Shopify Plus merchants. However, some features or similar automation capabilities may be available for other Shopify users through different apps or tools.

Q: Can Flow handle large volumes of data and workflows? A: Yes, Flow is built to handle high volumes of data and can support complex workflows. It is designed to scale with the needs of Shopify Plus merchants, ensuring efficient workflow management even as the business grows.

Q: Is Flow suitable for small businesses or start-ups? A: While Flow is primarily targeted towards Shopify Plus merchants, smaller businesses or start-ups can also benefit from using automation apps available on the Shopify App Store. These apps may offer similar automation capabilities tailored to the needs and budgets of smaller businesses.

Q: Can Flow automate marketing and sales processes? A: Flow primarily focuses on automating operational and administrative tasks. However, by integrating with other software applications and leveraging the capabilities of those tools, Flow can indirectly support marketing and sales processes by automating order management, inventory updates, customer notifications, and more.

Q: Is Flow a subscription-based app? A: The pricing structure for Flow may vary depending on the size and needs of your business. It is recommended to visit the Shopify App Store or contact Shopify's sales team for detailed information about pricing and subscription options.

Q: Can I create custom workflows in Flow? A: Yes, Flow allows merchants to create custom workflows tailored to their specific business needs. The app offers a wide range of triggers, conditions, and actions that can be combined to build highly personalized and dynamic workflows.

Q: Can Flow automate fulfillment and shipping processes? A: While Flow can automate certain aspects of the fulfillment and shipping process, it is not primarily designed as a comprehensive order management system. Merchants may consider using other specialized apps or tools for advanced fulfillment automation or integration with third-party logistics providers.

Q: What are the system requirements for using Flow? A: As a cloud-based app, Flow can be accessed through a web browser, eliminating the need for any specific system requirements. However, a stable internet connection is necessary for seamless usage and workflow synchronization.

Q: Can I reuse or share workflows created in Flow with other merchants? A: Currently, Flow allows workflow sharing and reusing within the same Shopify account, but sharing or exporting workflows to other merchants' accounts may not be supported. However, this may vary depending on updates and changes made by Shopify to the Flow app.

Q: Can I create workflows that involve multiple Shopify stores or brands? A: Flow primarily operates within the context of an individual Shopify store. However, merchants managing multiple stores or brands can create separate workflows for each store to automate their unique processes. Integrating Flow with multi-store management tools may provide more centralized control and coordination across multiple stores or brands.

Q: How can I get support or assistance with using Flow? A: Shopify provides comprehensive documentation, tutorials, and guides on how to use Flow effectively. Additionally, you can reach out to Shopify's support team or community forums for assistance with specific queries or technical issues related to Flow.

Q: Can I undo or cancel a workflow once it is enabled? A: Yes, workflows can be modified, paused, or deleted within the Flow app. By disabling or deleting a workflow, you can effectively undo its automation actions and restore any affected processes to their previous state.

Q: Is Flow available in multiple languages? A: Flow is primarily available in English, but its user interface may eventually be localized or offered in other languages depending on the updates and features introduced by Shopify.

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