ActiveCampaign vs Clevio: A Comprehensive Comparison

ActiveCampaign vs Clevio: A Comprehensive Comparison

Table of Contents

  1. Introduction
  2. Active Campaign Features
    • Sign Up and Dashboard
    • Creating a Campaign
    • Designing the Email
    • Personalization and Customization
    • Automations and Deals
    • Creating Sites
    • Tracking Reports
  3. Clevio Features
    • Signing Up and Dashboard
    • Creating a Campaign
    • Recipients and Tags
    • Designing the Email
    • Templates and Customization
    • Blocks and Preview
    • Integrations
  4. Comparison between Active Campaign and Clevio
  5. Pros and Cons
  6. Conclusion

Active Campaign vs Clevio: Which Email Marketing Platform is Better?

Email marketing is an essential aspect of any successful online business. It allows businesses to reach their target audience directly and communicate with them effectively. In this article, we will compare two popular email marketing platforms, Active Campaign and Clevio, to help you decide which one is better suited for your email marketing campaigns.

Active Campaign Features

Sign Up and Dashboard

When you visit, signing up is a simple process. You can create an account using your email address and set up a password. Once logged in, you will land on the dashboard, which provides various options for managing your email marketing campaigns.

Creating a Campaign

Active Campaign offers a user-friendly interface that allows you to create campaigns effortlessly. By clicking on the "Campaigns" option, you can access the campaign dashboard. From there, you can click on "Create a Campaign" and follow the four-step process: naming the campaign, selecting the recipient list, designing the email, and summary.

Designing the Email

Active Campaign provides a wide range of professional-looking templates for designing your email. You can choose from different blocks such as text, image, button, video, line break, spacer, RSS feed, and social links. The drag-and-drop feature makes customization easy, allowing you to add your logo, images, and URL links. You can also manage variables to personalize your emails and use the visual editor or code editor for further customization.

Personalization and Customization

Active Campaign allows for personalization by using variables such as the recipient's name, tags, and subject lines. You can manage these variables and create reusable templates for future campaigns. The platform also offers advanced appearance and domain settings, giving you complete control over the branding of your email marketing campaigns.

Automations and Deals

Active Campaign provides powerful automation features to streamline your email marketing workflows. You can personalize messages, track user actions, manage automation maps, and assign statuses to your campaigns. Additionally, Active Campaign offers a unique feature called "deals," where you can import and manage your campaigns more effectively.

Creating Sites

Active Campaign goes beyond email marketing by allowing you to create your own landing pages and track site analytics. This feature enables you to monitor the appearance, domains, developers, and other aspects of your website directly within the platform.

Tracking Reports

With Active Campaign's report option, you can track the progress of your email marketing campaigns. The platform provides valuable insights into your campaign's performance, allowing you to analyze open rates, click-through rates, conversions, and other important metrics.

Clevio Features

Signing Up and Dashboard

Signing up for Clevio is similar to Active Campaign: visit, create an account, and log in. The dashboard provides a clear overview of your email marketing campaigns, including options for creating flows, email templates, sign-up forms, lists and segments, profile analytics, integrations, catalog, and data feeds.

Creating a Campaign

Clevio offers two types of campaigns: email and SMS. When creating an email campaign, you can customize the campaign name and choose the recipient lists. Clevio provides options for new subscribers, engaged subscribers, and preview lists. Additionally, you can add tags for further segmentation.

Designing the Email

Clevio offers visually appealing templates for designing your email campaigns. The drag-and-drop feature makes customization easy, allowing you to add your logo, text, images, and buttons. The platform provides blocks that can be personalized and previewed before finalizing the email design.

Templates and Customization

Clevio offers a wide range of templates that are modern and visually appealing. You can choose from various options that fit your brand and campaign goals. The platform allows for easy customization of templates, ensuring that your email campaigns are unique and engaging.

Blocks and Preview

Clevio makes use of blocks to structure your email design. These blocks are easily customizable and can be added or edited as needed. The platform also provides a preview option, allowing you to review your email campaign's appearance and make necessary adjustments.


Clevio offers a variety of integrations with other platforms, making it easy to connect your email marketing campaigns with your existing tools and systems. These integrations enhance your campaign's functionality and allow for seamless data transfer.

Comparison between Active Campaign and Clevio

Active Campaign and Clevio are both powerful email marketing platforms with unique features. Active Campaign excels in providing comprehensive services, including advanced automations, deals management, and website tracking. On the other hand, Clevio stands out with its visually stunning templates, SMS campaign options, and easy-to-use drag-and-drop editor.

Both platforms offer extensive customization options and integrations, making them suitable for various businesses and marketing needs. Ultimately, the choice between Active Campaign and Clevio depends on your specific requirements and preferences.

Pros and Cons

Active Campaign


  • Advanced automation features and deals management
  • Comprehensive website tracking and analytics
  • Extensive customization options for email design
  • User-friendly interface with drag-and-drop editor
  • Robust integrations with other platforms


  • Steeper learning curve for beginners
  • Higher pricing plans compared to some competitors



  • Visually stunning templates for email design
  • SMS campaign options for extended reach
  • Easy-to-use drag-and-drop editor
  • Extensive integrations with other platforms


  • Limited automation features compared to Active Campaign
  • Fewer advanced analytics options


Both Active Campaign and Clevio offer powerful tools for email marketing campaigns. Active Campaign excels in automation, deals management, and website tracking, while Clevio stands out with visually appealing templates and SMS campaign options. Consider your specific needs, budget, and design preferences when choosing between the two platforms. Take advantage of their free trial options to explore the features and functionalities that align with your email marketing goals.

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