Unlock Your Sneaker Reselling Success in 2023!

Unlock Your Sneaker Reselling Success in 2023!

Table of Contents

  1. Introduction
  2. Getting Started with Reselling Sneakers
    • Why Reselling Sneakers?
    • Reselling as a Side Hustle
    • Pros and Cons of Reselling Sneakers
  3. How to Get Your Sneakers
    • Online Retailers
    • In-Store and Backdoors
    • Buying from Others
  4. Choosing the Right Shoes
    • Popular Sneaker Models
    • Evaluating Demand and Market Value
    • Investing in Used Sneakers
  5. Where to Sell Your Sneakers
    • Selling on Instagram
    • Local Marketplaces and Facebook Groups
    • Consignment Options
  6. Strategies for Success
    • Reinvesting Profits
    • Expanding Your Network
    • Setting Yourself Apart
  7. Challenges and Skills Required
    • Running a Business
    • Inventory Management
    • Customer Service and Shipping
  8. Conclusion
  9. Frequently Asked Questions (FAQs)

Article: A Comprehensive Guide to Reselling Sneakers


Reselling sneakers has become a popular way for individuals to make extra money or even build a full-time business. In this guide, we will explore the world of sneaker reselling, providing you with all the information you need to get started and succeed in this exciting venture.

Getting Started with Reselling Sneakers

Before diving into the specifics of reselling sneakers, let's understand what makes it an attractive opportunity. Sneaker reselling offers several advantages, such as low initial investment, flexible working hours, and the potential for high profits. However, it's important to weigh the pros and cons before fully committing to this endeavor. While it can be financially rewarding, it also requires dedication, research, and a keen eye for market trends.

How to Get Your Sneakers

There are three primary methods to acquire sneakers for reselling: online retailers, in-store and backdoors, and buying from other individuals. Online retailers like Footlocker, Nike, and Adidas offer limited edition releases through their websites, requiring strategies like using bots or manually joining online queues. In-store and backdoor methods involve visiting local malls and stores to purchase shoes at retail prices or taking advantage of connections with store employees. Alternatively, buying from other individuals through local marketplaces, such as Facebook Marketplace, OfferUp, or Instagram, can often lead to finding great deals on both new and used sneakers.

Choosing the Right Shoes

One of the key aspects of successful sneaker reselling is selecting the right shoes to invest in. While certain models like Nike Dunks, Jordan Ones, and Jordan Fours are highly sought after, almost any Jordan or Yeezy model can be resellable if there is demand in the market. It's crucial to evaluate the current market trends, check platforms like StockX and eBay for resale values, and consider factors like the condition and scarcity of the shoe. By assessing these variables, you can determine whether a shoe is a smart investment and estimate potential profitability.

Where to Sell Your Sneakers

Now that you have your sneakers, it's time to explore the different selling platforms. One popular option is selling directly through Instagram. By utilizing your Instagram account, you can post pictures of your sneakers along with their details and prices and connect with potential buyers through direct messages. Selling locally through marketplaces like Facebook Marketplace or local Facebook groups is another viable option. Additionally, consignment is a passive income route where you leave your sneakers at a consignment shop or use online consignment platforms like Flight Club and Stadium Goods to sell on your behalf.

Strategies for Success

To scale your sneaker reselling business and increase profits, it's crucial to adopt certain strategies. Reinvesting your profits into buying more shoes allows you to widen your inventory and sell more frequently. Creating and expanding your network by connecting with other resellers, both in-person and online, can provide valuable insights and resources. Setting yourself apart from the competition is also essential. Consider hosting sneaker events, offering giveaways, or creating engaging content to attract a loyal customer base.

Challenges and Skills Required

Running a successful sneaker reselling business requires more than just buying and selling shoes. It involves managing inventory, tracking profits and expenses, providing exceptional customer service, and efficiently handling shipping and logistics. While it may seem overwhelming, these challenges present opportunities to develop valuable skills in entrepreneurship, organization, and communication.


Reselling sneakers can be an exciting and profitable venture if approached with careful planning and execution. By utilizing the strategies outlined in this guide, you can navigate the intricacies of sneaker reselling, maximize your profits, and create a thriving business. Remember, it is essential to stay informed about market trends, build relationships with sellers and buyers, and continuously adapt to evolving demands. So, put on your entrepreneurial sneakers and embark on your journey to reselling success!


  • Discover the lucrative world of sneaker reselling and how to turn it into a profitable business.
  • Learn the different methods to acquire sneakers, from online retailers to buying from other individuals.
  • Find out what makes a sneaker a smart investment and how to evaluate its market value.
  • Explore various selling platforms, including Instagram, local marketplaces, and consignment options.
  • Implement strategies to scale your business, such as reinvesting profits, expanding your network, and setting yourself apart from the competition.
  • Gain essential skills in inventory management, customer service, and entrepreneurship.
  • Navigate the challenges of sneaker reselling and maximize your profits with expert tips and guidance.

Frequently Asked Questions (FAQs):

Q: Is it possible to start reselling sneakers with a limited budget? A: Yes, you can start reselling sneakers with a limited budget. Buying used sneakers or targeting affordable models can help you kickstart your business while minimizing expenses.

Q: What are the risks involved in reselling sneakers? A: Reselling sneakers carries certain risks, such as potential market fluctuations and the possibility of buying counterfeit or inauthentic shoes. It's crucial to research and authenticate sneakers before making any purchases.

Q: How can I stay updated on market trends and popular shoe releases? A: Joining online sneaker communities, following social media accounts focused on sneaker culture, and subscribing to newsletters or cook groups can help you stay informed about market trends and upcoming releases.

Q: Can I resell sneakers from different brands, or should I focus on specific ones? A: While certain brands like Nike and Adidas are popular in the sneaker reselling market, you can resell sneakers from various brands as long as there is demand and potential for profit.

Q: Is sneaker reselling a sustainable long-term business? A: Sneaker reselling can be a sustainable long-term business if you consistently adapt to market trends, build relationships with customers and suppliers, and effectively manage your inventory and finances.