The Ultimate Guide to Selling Print-on-Demand Hats on Shopify

The Ultimate Guide to Selling Print-on-Demand Hats on Shopify

Table of Contents

  1. Introduction
  2. The Basics of Print-on-Demand
    • What is Print-on-Demand?
    • How Does Print-on-Demand Work?
    • Benefits of Print-on-Demand
  3. Understanding Print-on-Demand Hats
    • Design Considerations for Hats
    • Embroidered vs. Screen Printed Hats
    • Choosing the Right Supplier
  4. Creating Designs for Print-on-Demand Hats
    • Downloading and Using Templates
    • Landscape vs. Portrait Oriented Designs
    • Recommended Design Elements for Hats
  5. Pricing and Marketing Print-on-Demand Hats
    • Setting the Right Price
    • Marketing Strategies for Selling Hats
    • Taking Your Own Product Photos
  6. Conclusion

Selling Print-on-Demand Hats: A Complete Guide

Are you interested in selling print-on-demand hats but not sure where to start? Look no further! In this comprehensive guide, we will walk you through all the necessary steps to successfully sell print-on-demand hats. From understanding the basics of print-on-demand to creating eye-catching designs and implementing effective marketing strategies, we have got you covered.


Print-on-demand has revolutionized the way individuals and businesses sell products online. With no upfront inventory costs and the ability to create custom designs, it has become a popular choice for entrepreneurs looking to start their own e-commerce businesses. In this guide, we will specifically focus on selling print-on-demand hats, a versatile and trendy product that appeals to a wide range of customers.

The Basics of Print-on-Demand

What is Print-on-Demand?

Print-on-demand is a business model where products are only manufactured once a customer places an order. Instead of investing in a large inventory upfront, sellers can partner with print-on-demand suppliers who handle the production and shipping processes. This allows sellers to focus on designing and promoting their products without the need for storage or fulfillment.

How Does Print-on-Demand Work?

The process of selling print-on-demand products, including hats, is relatively simple. Sellers create or upload their designs onto a chosen print-on-demand platform, specify the product they want to customize (in this case, hats), and set their desired pricing. When a customer purchases a hat, the print-on-demand supplier prints the design on the hat and ships it directly to the customer.

Benefits of Print-on-Demand

Print-on-demand offers numerous advantages to sellers, making it an attractive option for entrepreneurs. Some of the benefits include:

  • No upfront costs: Sellers do not need to invest in inventory or equipment, reducing financial risk.
  • Design flexibility: The ability to create custom designs allows sellers to offer unique and personalized products.
  • Easy scalability: As the business grows, sellers can easily add new products and designs without worrying about production logistics.
  • Global reach: Print-on-demand suppliers often have international shipping capabilities, allowing sellers to reach customers worldwide.
  • Low maintenance: Once a design is uploaded and products are listed, sellers can focus on marketing and growing their business.

Understanding Print-on-Demand Hats

Print-on-demand hats are an excellent product to sell due to their versatility and popularity. However, there are some key considerations to keep in mind when working with hats in a print-on-demand context.

Design Considerations for Hats

When creating designs for hats, it is essential to consider the size and shape of the design. It is highly recommended to download the templates provided by your chosen print-on-demand supplier. These templates ensure that your designs fit within the designated size restrictions and are aligned properly on the hat surface.

Embroidered vs. Screen Printed Hats

Hats can be either embroidered or screen printed, and each method has its advantages and limitations. For embroidered hats, it is best to use simple designs with minimal details, as intricate graphics may not translate well when embroidered. Text-heavy designs are a popular choice for embroidered hats. On the other hand, screen printed hats allow for more complex and detailed designs, similar to screen printed t-shirts.

Choosing the Right Supplier

Selecting the right print-on-demand supplier is crucial to ensure the quality of your products. It is recommended to conduct thorough research and compare different suppliers based on factors such as product quality, turnaround time, pricing, and customer reviews. Popular print-on-demand suppliers for hats include Printful and Custom Cat, but there are many other options available in the market.

Creating Designs for Print-on-Demand Hats

Design plays a significant role in the success of print-on-demand hat sales. Here are some essential tips for creating engaging and marketable designs for your print-on-demand hats.

Downloading and Using Templates

To ensure that your designs fit perfectly on the hats you are offering, download the templates provided by your print-on-demand supplier. These templates indicate the recommended dimensions and placement for your designs. If you are working with a professional designer, provide them with the template to ensure accurate design creation.

Landscape vs. Portrait Oriented Designs

Hats have a limited amount of space for designs, especially when it comes to height. To maximize the visual impact and legibility of your designs, opt for landscape-oriented designs that are wider rather than taller. Consider the real estate of a hat and prioritize how the design will look once embroidered or screen printed.

Recommended Design Elements for Hats

For embroidered hats, simpler designs generally work best. Text-heavy designs are highly recommended, as they are easier to embroider and often have better readability. However, if you prefer using graphics, opt for simple clip art designs instead of complex graphics or photographs. Stick to solid colors and avoid gradients or shadows that may not translate well when embroidered.

Pricing and Marketing Print-on-Demand Hats

Determining the right price and implementing effective marketing strategies are essential for selling print-on-demand hats successfully. Here are some considerations to keep in mind.

Setting the Right Price

Pricing your hats competitively is crucial to attract customers and maximize profits. Conduct market research to understand the average price range and adjust your pricing accordingly. Test different price points to find the sweet spot between profitability and customer demand. In our experience, pricing print-on-demand hats between $19.99 and $24.99 tends to yield good results.

Marketing Strategies for Selling Hats

Promoting your print-on-demand hats effectively is key to generating sales. Utilize various marketing channels such as social media advertising, influencer partnerships, email marketing, and search engine optimization. Create eye-catching visuals, write compelling product descriptions, and emphasize the unique selling points of your hats. Target specific niches or communities that align with the designs or themes of your hats.

Taking Your Own Product Photos

To enhance the authenticity and visual appeal of your hat listings, consider taking your own product photos instead of relying solely on mock-ups provided by print-on-demand suppliers. Taking high-quality, well-lit photos of your actual hats can make a significant difference in customer perception and engagement. Use natural light and experiment with different backgrounds and compositions to create enticing visuals.


Selling print-on-demand hats offers a lucrative opportunity for entrepreneurs to tap into the e-commerce market. By understanding the basics of print-on-demand, harnessing design best practices, and implementing effective marketing strategies, you can create a successful and profitable business. Remember to continuously test and adapt your approach to optimize conversions and customer satisfaction. Good luck on your print-on-demand hat selling journey!