The Ultimate Guide to Selling on Amazon in 2023

The Ultimate Guide to Selling on Amazon in 2023

Table of Contents

  1. Introduction
  2. Pros and Cons of Selling on Amazon
    • Cons
      • Startup money required
      • Need to follow Amazon's rules and regulations
      • Dealing with general issues
    • Pros
      • Access to a large traffic source
      • FBA program simplifies order fulfillment
      • Simple process to get started
  3. Finding a Winning Product
    • Using tools like Helium 10 for product research
    • Setting filters for price, monthly revenue, and review count
    • Analyzing competition and demand
  4. Finding a Supplier
    • Using to find suppliers
    • Verifying the supplier's reputation and credibility
    • Considering minimum order quantity and pricing
  5. Setting Up an Amazon Account
    • Signing up on Seller Central
    • Verifying account details
  6. Importing Products and Listing
    • Choosing between FBA and FBM fulfillment methods
    • Listing products with high-quality images and optimized SEO
  7. Conclusion

Selling on Amazon: A Comprehensive Beginner's Guide

Starting an Amazon business can be an exciting venture, but it can also be overwhelming for beginners. In this guide, we'll walk you through the essential steps to get your Amazon business off the ground successfully. From understanding the pros and cons of selling on Amazon to finding a winning product and setting up your account, we've got you covered.

Pros and Cons of Selling on Amazon

Before diving into the nitty-gritty of starting your Amazon business, it's crucial to weigh the pros and cons to determine if it's the right fit for you.


Starting any online business requires upfront investment, and selling on Amazon is no exception. You'll need to allocate some startup funds to purchase inventory, which is different from dropshipping businesses where you only buy products after making a sale. Additionally, selling on Amazon means dealing with numerous rules and regulations, and a minor mistake can lead to a suspension of your account. Lastly, running a physical product-based business entails handling general issues such as returns and faulty items.


Selling on Amazon offers several advantages that make it an attractive option for entrepreneurs. Firstly, it provides access to a massive traffic source, increasing the visibility of your products. Secondly, Amazon offers the FBA (Fulfilled by Amazon) program, where Amazon takes care of order fulfillment, including picking, packing, and shipping, saving you time and effort. Lastly, compared to building software or other complex businesses, setting up an Amazon business is relatively straightforward, making it accessible even for beginners.

Finding a Winning Product

Finding a product that can generate sales and profits is one of the key factors to succeed on Amazon. To identify winning products, utilizing research tools like Helium 10 can be immensely helpful. Helium 10 is an Amazon product research tool that helps you evaluate the worthiness of a product for selling on Amazon.

To use Helium 10 effectively, you can set various filters, including price, monthly revenue, and review count. By specifying these criteria, you can narrow down the list and find products that align with your business goals. Additionally, analyzing competition and demand for a product is crucial to assess its potential profitability in the market.

Finding a Supplier

Once you've identified a winning product, the next step is finding a reliable supplier. is a popular platform where you can find a wide range of products, including those listed on Amazon. When searching for suppliers on, pay attention to their experience on the platform, verification status, and minimum order quantity (MOQ). Opt for suppliers with a good track record and verified status to ensure product quality and reliability. It's also important to consider MOQ, especially if you're a beginner and want to test the market with a smaller quantity of products.

Setting Up an Amazon Account

To start selling on Amazon, you need to create an Amazon seller account. Visit and click on the sign-up button to begin the registration process. Ensure that you provide accurate and verifiable information to avoid any account verification issues. Amazon may require you to confirm your identity, bank account details, and other contact information as part of the verification process.

Importing Products and Listing

Once your supplier is finalized and you've received the products, you can start listing them on Amazon. Before creating listings, make sure to utilize high-quality product images that highlight the features and appeal to potential customers. Effective Amazon SEO is crucial for visibility in search results, so optimize your listings with relevant keywords and compelling product descriptions. Balancing detailed information and visually appealing content is key to attracting and engaging buyers.

If you choose to use Amazon FBA, you'll need to prepare and ship your inventory to an Amazon warehouse. On the other hand, Amazon FBM requires you to handle fulfillment by shipping the products directly to customers yourself. Depending on your budget, storage fees, and logistical preferences, choose the fulfillment method that aligns with your business goals.


Starting an Amazon business can be a rewarding endeavor, but it requires careful planning and execution. In this comprehensive beginner's guide, we've covered the essential steps, from understanding the pros and cons to finding a winning product, selecting a supplier, and setting up your Amazon account. Remember, success in the Amazon marketplace relies on continuous learning, adaptation, and providing exceptional customer value.


  • Understand the pros and cons of selling on Amazon before starting your business.
  • Use research tools like Helium 10 to find profitable products with demand and manageable competition.
  • Choose reliable suppliers on platforms like and consider factors such as experience and verification status.
  • Set up an Amazon seller account, ensuring accurate and verified information.
  • Optimize product listings with high-quality images, persuasive descriptions, and relevant keywords for better visibility.
  • Decide between Amazon FBA and FBM for fulfillment based on your specific needs and business model.


Q: How much money do I need to start selling on Amazon? A: Starting an Amazon business requires some upfront investment for inventory. The exact amount depends on the product you choose and the quantity you wish to purchase.

Q: What are the advantages of using Amazon FBA? A: Amazon FBA (Fulfilled by Amazon) simplifies the order fulfillment process. Amazon takes care of storing, picking, packing, and shipping products on your behalf, saving you time and effort.

Q: Can I sell products from any country on Amazon? A: Amazon has different marketplaces for various countries, and you can choose to sell on the marketplace that aligns with your location. However, there might be specific requirements and restrictions for each marketplace.

Q: How do I optimize my Amazon listings for better visibility? A: Optimizing your Amazon listings involves using relevant keywords, high-quality product images, and persuasive descriptions. Conduct keyword research to identify the most commonly used search terms and strategically incorporate them into your listing.

Q: Can I sell products without using Amazon FBA or FBM? A: No, Amazon requires sellers to choose either FBA or FBM for order fulfillment. However, the choice depends on your preferences, budget, and logistics capabilities.

Q: How long does it take to start making sales on Amazon? A: The time it takes to make sales on Amazon varies for each seller. It depends on various factors such as product selection, listing quality, competition, marketing efforts, and market demand. Consistent effort and optimization are essential for success.