From E-commerce Success to Million-Dollar Coffee Brand

From E-commerce Success to Million-Dollar Coffee Brand

Table of Contents

  1. Introduction
  2. The Journey of Matt Clark
  3. The Success of Amazing Selling Machine
  4. The Birth of Lifeboost Coffee
  5. Tips for New Amazon Sellers


In this article, we will delve into the world of e-commerce and explore the success story of Matt Clark, the co-founder of and the creator of the popular Amazing Selling Machine program. We will also take a closer look at his coffee brand, Lifeboost Coffee, and discuss the opportunities and challenges of selling online. Whether you're an aspiring entrepreneur or a seasoned seller, this article will provide you with valuable insights and tips to help you succeed in the world of e-commerce.

The Journey of Matt Clark

Matt Clark's journey in the world of e-commerce began in 2009 when he stumbled upon an opportunity to sell high-quality health supplements online. With little knowledge of e-commerce and no background in programming, Matt started his first e-commerce store with the help of an ad rep. This initial venture into online selling paved the way for Matt's future success.

Over the years, Matt honed his skills and gained valuable experience in the e-commerce industry. In 2012, he co-founded and launched the Amazing Selling Machine program. This comprehensive course teaches aspiring entrepreneurs how to build a successful business on Amazon. Matt's expertise and guidance have helped countless individuals achieve their dreams of financial freedom and entrepreneurial success.

The Success of Amazing Selling Machine

The Amazing Selling Machine program has been a game-changer for many aspiring entrepreneurs. With its step-by-step instructions and comprehensive training modules, the program provides a roadmap for building a successful online business. Students learn everything from product selection and sourcing to marketing and scaling their business.

One of the key aspects of the program is its focus on building a brand. Rather than simply selling random products for short-term profits, Matt emphasizes the importance of creating a high-quality brand that resonates with customers. By building a brand, sellers can establish customer loyalty and long-term success.

The success of the Amazing Selling Machine program is evident in the numerous success stories it has generated. Many individuals have been able to quit their jobs, supplement their income, and live a better lifestyle thanks to the knowledge and support provided by Matt and his team.

The Birth of Lifeboost Coffee

In 2019, Matt co-founded Lifeboost Coffee, a coffee brand that emphasizes quality and health. The inspiration for Lifeboost Coffee came during a trip to Central America, where Matt discovered a small coffee shop that served the best coffee he had ever tasted. This sparked his interest in the coffee industry and ignited his passion for creating a high-quality, organic coffee brand.

Lifeboost Coffee quickly gained traction in the market, and within a short period, it was generating over $2 million in monthly revenue. The success of the brand can be attributed to its commitment to providing customers with a superior product. By focusing on quality, sustainability, and customer satisfaction, Lifeboost Coffee has captured the hearts of coffee enthusiasts worldwide.

Tips for New Amazon Sellers

For those looking to start their own e-commerce business on Amazon, Matt Clark offers three valuable tips:

  1. Find the Right Product: Research and identify products that have high sales volume and low competition. Ensuring that the numbers work out and there is potential for profitability is crucial before launching a product.
  2. Sell a High-Quality Product: Focus on providing customers with a superior product. Investing in quality and prioritizing customer satisfaction will lead to repeat purchases and brand loyalty.
  3. Stay Focused: Avoid the temptation to jump into multiple products or marketing channels at once. Start with one product and one channel, such as Amazon, and perfect your strategies before expanding. Staying focused on one thing at a time will lead to better results and more efficient use of resources.

By following these tips and leveraging the knowledge and resources provided by the Amazing Selling Machine program, aspiring entrepreneurs can increase their chances of building a successful e-commerce business on Amazon.


The world of e-commerce offers immense opportunities for aspiring entrepreneurs. Matt Clark's journey is a testament to the power of determination, passion, and strategic thinking. By leveraging his expertise, along with the comprehensive training provided by the Amazing Selling Machine program, individuals can embark on the path to success in the e-commerce industry.

With the right mindset, the right product, and a commitment to quality and customer satisfaction, anyone can build a thriving e-commerce business and create the lifestyle of their dreams. Whether you choose to sell on Amazon or explore other avenues, the possibilities are endless. So, embrace the world of e-commerce, and let your entrepreneurial spirit soar.


  • Matt Clark, co-founder of, shares his journey and success in the e-commerce industry.
  • The Amazing Selling Machine program provides a comprehensive roadmap for building a successful business on Amazon.
  • Lifeboost Coffee, co-founded by Matt, exemplifies the power of quality and branding in the coffee industry.
  • Tips for new Amazon sellers include finding the right product, focusing on high-quality offerings, and staying focused on one channel at a time.


Q: How long has Matt Clark been involved in e-commerce?

A: Matt Clark has been involved in e-commerce since 2009, making him an experienced veteran in the industry.

Q: How can I learn more about building an Amazon business?

A: The Amazing Selling Machine program, created by Matt Clark, provides comprehensive training and guidance for building a successful Amazon business.

Q: What is the key to success in the e-commerce industry?

A: Building a high-quality brand, providing superior products, and staying focused are essential elements for success in the e-commerce industry.