The Reality of Growing a Shopify Store: Exposing the Truth

The Reality of Growing a Shopify Store: Exposing the Truth

Table of Contents

  1. Introduction
  2. The Reality of Growing a Shopify Store
    1. Low Barrier to Entry
    2. Lack of Product Differentiation
    3. No Capital Requirements
    4. No Distribution Channels
    5. Increasing Competition
  3. The dropshipping Revolution
    1. The Role of Dropshipping Experts
    2. Making Money with Shopify
  4. How to Make Money with Shopify
    1. Active Income vs Passive Income
    2. Learning the Skills
    3. Becoming a Consultant or Employee
  5. Conclusion

The Reality of Growing a Shopify Store

In the ever-evolving realm of online businesses, the success rates are often harsh realities to face. Ninety percent of online businesses fail within four months, with the average return of a Shopify store being only two thousand dollars per month. These statistics may come as a surprise, considering the popularity of Shopify and the success stories that circulate. In this article, we will uncover the truth behind growing a Shopify store, the barriers to entry, and the challenges entrepreneurs face in the dropshipping industry.

Low Barrier to Entry

The cornerstone of the dropshipping business model is its low barrier to entry. Unlike traditional business models that require significant capital, product differentiation, and access to distribution channels, dropshipping eliminates these barriers. With dropshipping, entrepreneurs can set up a Shopify store for minimal costs and source products from wholesalers on platforms like Alibaba. This accessibility allows anyone to start a dropshipping business without the need for substantial financial resources or extensive industry knowledge.

Lack of Product Differentiation

One of the major challenges in dropshipping is the lack of product differentiation. As a dropshipper, you rely on the products available from wholesale distributors, which are also accessible to other dropshippers. This means you are selling the same products as numerous competitors, making it difficult to stand out in the market. While some may argue that niche selection can address this issue, the reality is that there are countless stores on Amazon and Shopify selling similar products. The intense competition further diminishes the chances of success in the dropshipping industry.

No Capital Requirements

Unlike traditional retail businesses that often require significant upfront investments to purchase inventory and establish physical stores, dropshipping eliminates the need for capital requirements. With dropshipping, entrepreneurs don't need to invest in inventory or worry about minimum order quantities. The products are only purchased from the wholesale distributor once a customer places an order, significantly reducing the financial risk associated with starting a business. This lack of capital requirements attracts many aspiring entrepreneurs to the dropshipping model, but it also contributes to the saturation of the market.

No Distribution Channels

One of the appealing aspects of dropshipping is the elimination of the need for distribution channels. As a dropshipper, you act as a middleman between the supplier and the customer. When a customer makes a purchase on your Shopify store, the product is shipped directly from a third-party warehouse to the consumer. This seamless process eliminates the need to establish and manage distribution channels, further lowering the barrier to entry for dropshippers. However, this also means that dropshippers lack control over the shipping process, which can lead to issues such as delays or poor customer experiences.

Increasing Competition

The popularity of dropshipping has led to a surge in competition within the industry. With the promise of quick and easy profits, more and more individuals are venturing into dropshipping, flooding the market with similar stores and products. As a result, the chances of achieving significant success in dropshipping become increasingly slim. The lack of barriers to entry, combined with the increasing number of competitors, creates a challenging environment for entrepreneurs hoping to build sustainable and profitable Shopify stores.

The Dropshipping Revolution

Within the dropshipping industry, there is a plethora of self-proclaimed "dropshipping experts" who claim to have unlocked the secrets to success. However, it is essential to understand their motives and approach their advice with caution. Many of these experts primarily profit from selling courses and workshops rather than by running successful dropshipping businesses themselves.

The Role of Dropshipping Experts

It's important to recognize that not all dropshipping experts genuinely possess the knowledge and experience to guide others towards success. While some may have achieved significant financial gains through dropshipping, many are primarily making money from teaching others rather than practicing what they preach. This realization is crucial when considering the credibility of the guidance provided by these experts.

Making Money with Shopify

Despite the challenges posed by the dropshipping industry, it is still possible to make money with Shopify. However, the path to success lies in active income rather than relying solely on passive income. Passive income, which often attracts individuals to dropshipping, is the idea of setting up a store and watching profits roll in. Unfortunately, this notion is far from reality. To truly make money with Shopify, one must become proficient in the necessary skills to help businesses grow their online stores.

How to Make Money with Shopify

The key to making money with Shopify lies in acquiring and honing the skills required to assist businesses in growing their online presence. By dedicating time to learn essential marketing techniques, customer flow optimization, email marketing, and other aspects of direct-to-consumer business strategies, entrepreneurs can position themselves as valuable resources in the marketplace.

Active Income vs Passive Income

While passive income may seem appealing, it is crucial to understand that actively engaging with clients and offering your expertise leads to more lucrative opportunities. By actively working with businesses and becoming a consultant or employee, individuals can leverage their knowledge to generate substantial income. This approach allows entrepreneurs to put their acquired skills to practical use, helping businesses navigate the intricacies of running a successful Shopify store and, in turn, generating income for themselves.

Learning the Skills

To become a valuable asset in the marketplace, it is essential to acquire the necessary skills. Online resources, such as YouTube channels and educational platforms, offer a wealth of information for individuals to enhance their knowledge in marketing, customer flows, and other aspects of growing a direct-to-consumer business. By actively seeking out these resources and committing to learning, aspiring entrepreneurs can develop the expertise needed to help businesses thrive in the competitive Shopify landscape.

Becoming a Consultant or Employee

Once equipped with the knowledge and skills necessary to drive Shopify store growth, entrepreneurs can explore opportunities as consultants or employees. By offering their expertise to businesses in need of assistance, individuals can not only help these companies succeed but also generate a significant income for themselves. Becoming a consultant or employee opens up doors for stable and substantial earnings, making it a viable path to achieve financial success in the Shopify ecosystem.


While entrepreneurship and the allure of online businesses are admirable pursuits, it is essential to navigate the reality of the dropshipping industry wisely. The low barriers to entry, lack of product differentiation, and intense competition make it difficult for aspiring dropshippers to achieve significant success. However, by adopting an active approach, acquiring the necessary skills, and leveraging those skills to help businesses grow, individuals can carve out a profitable niche within the Shopify marketplace. With realistic expectations, a commitment to learning, and a focus on actively contributing to the success of others, entrepreneurs can find their path to financial security and fulfillment.