Learn How to Make $13K on Etsy Selling Digital Products

Learn How to Make $13K on Etsy Selling Digital Products

Table of Contents

  1. Introduction
  2. The Business Model and Etsy
  3. Finding Unsaturated Products
  4. Market Research on Etsy
  5. Using Sales Samurai for Keyword Research
  6. Creating Digital Products with Canva
  7. Setting Up and Optimizing Your Etsy Listing
  8. Pricing and Selling Your Digital Products
  9. Scaling Your Etsy Business
  10. Conclusion


Are you looking for a simple and effective way to make passive income? Look no further than selling digital downloads on Etsy. In the last four months, I have generated over $13,000 in passive income by selling simple PDFs on this popular marketplace. In this article, I will share with you my proven strategies and insider tips to help you succeed in this lucrative business model. Whether you're a seasoned Etsy seller or just starting out, you're sure to find valuable information and techniques that will set you apart from the competition.

The Business Model and Etsy

Before diving into the details, let's first understand the business model behind selling digital downloads on Etsy. Etsy is a massive online marketplace similar to Amazon, but with a focus on handmade and unique products. In recent years, Etsy has become the go-to place for buying and selling digital products, including PDFs, planners, worksheets, patterns, and digital prints. The key to success in this business is to focus on unsaturated products that you can create quickly and in large quantities.

Finding Unsaturated Products

When it comes to finding unsaturated products on Etsy, most people make the mistake of going after the most popular and saturated items like weekly planners. However, to truly succeed in this business, you need to think outside the box and target niche products with less competition. By focusing on niche markets and creating unique digital products, you can carve out a profitable niche for yourself.

Market Research on Etsy

To find these unsaturated products, Etsy itself is a great starting point for market research. By searching for popular keywords like "digital planner," you can get a sense of the competition and identify gaps in the market. However, to truly understand the full picture, I recommend using a Chrome extension called Sales Samurai. This tool provides valuable data on search volume, competition, and associated keywords, allowing you to narrow down your focus and find profitable opportunities.

Using Sales Samurai for Keyword Research

Sales Samurai's keyword research feature is a powerful tool that helps you identify the best keywords to include in your Etsy listings. By analyzing search volume and competition, you can choose keywords that have a high search volume but relatively low competition. This way, you can increase your chances of ranking higher in search results and attracting more potential buyers.

Creating Digital Products with Canva

Creating digital products may seem daunting, but with the help of pre-existing templates and design tools like Canva, it becomes a breeze. Canva offers a wide range of templates that you can customize and tweak to create unique and eye-catching digital products. Whether you're creating a symptom tracker, a savings challenge, or a chronic illness planner, Canva has the tools you need to make the process quick and easy.

Setting Up and Optimizing Your Etsy Listing

Once you've created your digital products, it's time to set up your Etsy listing. A well-optimized listing is crucial for attracting buyers and increasing conversion rates. By including high-quality photos, detailed descriptions, and relevant keywords in your listing, you can make your products stand out from the competition. Additionally, pricing your products appropriately and offering attractive packaging options can further enhance the perceived value of your digital products.

Pricing and Selling Your Digital Products

Pricing your digital products is a balancing act between affordability and the perceived value of your products. While it's tempting to undercut your competitors, setting a fair price that reflects the quality and uniqueness of your products is crucial. Pricing too low can devalue your products, while pricing too high may discourage potential buyers. Experimenting with different price points and monitoring sales can help you find the sweet spot.

Scaling Your Etsy Business

Once you have established a successful Etsy business, the next step is to scale it and maximize your passive income potential. This can be achieved by continuously creating new digital products, expanding into different niches, and optimizing your listings based on customer feedback. By doubling down on what works and constantly experimenting with new ideas, you can take your Etsy business to new heights.


Selling digital downloads on Etsy is a fantastic way to generate passive income. By leveraging the power of Etsy's marketplace, conducting thorough market research, creating unique and appealing digital products, and optimizing your listings, you can build a profitable Etsy business. Remember, success in this business is not guaranteed overnight, but with patience, persistence, and a proactive mindset, you can achieve remarkable results and enjoy the rewards of passive income.


  • Selling digital downloads on Etsy is a simple and effective way to generate passive income.
  • Focusing on niche markets and creating unique digital products is the key to success on Etsy.
  • Sales Samurai is a valuable tool for keyword research and finding profitable opportunities on Etsy.
  • Canva provides pre-existing templates and customization options for creating appealing digital products.
  • Optimizing your Etsy listings, pricing your products appropriately, and scaling your business are essential for long-term success.

Frequently Asked Questions (FAQs)

Q: Can I sell digital products other than PDFs on Etsy? A: Yes, Etsy allows you to sell various types of digital products, including PNGs, digital prints, patterns, and worksheets.

Q: How long does it take to start making sales on Etsy? A: The time it takes to make sales on Etsy varies for each seller. It depends on factors such as the competitiveness of your niche, the quality of your listings, and your marketing efforts. It may take some time to gain traction, but with persistence and strategic optimization, you can start generating sales.

Q: Are there any upfront fees or costs associated with selling digital downloads on Etsy? A: Etsy charges a fee of 20 cents per listing. Additionally, there may be fees for optional features such as promoted listings or advertising. However, the initial investment is relatively low compared to other business models.

Q: How can I stand out from the competition on Etsy? A: To stand out from the competition, focus on creating unique and high-quality digital products. Optimize your listings with appealing photos and compelling descriptions. Additionally, conduct thorough market research to identify unsaturated niches and target specific customer needs.

Q: Can I use my own designs and templates for creating digital products on Etsy? A: Yes, using your own designs and templates is a great way to differentiate your products and establish a unique brand. However, utilizing pre-existing templates and design tools like Canva can also save time and effort. Experiment with both approaches to find what works best for your business.