Is Wix Drop Shipping Worth It? - An In-Depth Review

Is Wix Drop Shipping Worth It? - An In-Depth Review

Table of Contents

  1. Introduction
  2. What is Wix Drop Shipping?
  3. Pros of Wix Drop Shipping
  4. Cons of Wix Drop Shipping
  5. Choosing Your Niche
  6. Working Out Your Budget
  7. Registering with Wix
  8. Customizing Your Website
  9. Selecting a Drop Shipping App
  10. Setting Up Shipping
  11. Ticking All the Legal Boxes
  12. Verdict: Is Wix Drop Shipping Worth It?


In today's conversation, we will be delving into the world of Wix Drop Shipping. Many people often mention other e-commerce platforms like WooCommerce, Bigcommerce, and Shopify, but today we will be exploring the potential of Wix Drop Shipping and whether it could be a great opportunity for you. This article aims to provide an in-depth review of Wix Drop Shipping, covering its features, pros and cons, and steps to get started with drop shipping on Wix. So, let's dive deeper into this topic and see if Wix Drop Shipping is really worth it.

What is Wix Drop Shipping?

Wix Drop Shipping is a feature-rich platform that allows users to create and customize their websites with ease using its drag-and-drop editor, templates, and a constellation of tools. This trifecta of features makes Wix a wonderful opportunity for drop shipping as it enables users to set up a website quickly and start making money. While Wix may be slightly pricier than its competitors in terms of pricing, its user-friendly drag-and-drop building tools make it extremely easy to use, even for beginners with no tech experience.

Pros of Wix Drop Shipping

One of the major pros of Wix Drop Shipping is its user-friendly drag-and-drop building tools. These tools make the website editor extremely easy to use, allowing beginners to create professional websites without any technical expertise. Additionally, Wix offers a great selection of e-commerce tools, including drop shipping features, making it a top choice for opening an online store. With an impressive set of features and an extensive App Store, Wix provides users with the flexibility and creative freedom to easily customize their templates to their desired look and feel.

Cons of Wix Drop Shipping

While Wix has numerous pros, it also has a few cons to consider. One downside is that once you have published your site, you cannot switch your template without starting from scratch. This limitation can be inconvenient for drop shippers who may want to change their website design based on customer preferences. Another con is that certain advanced functionalities may require the installation of third-party apps, potentially incurring extra costs. Additionally, the Wix editor may feel overwhelming at first, especially for beginners, due to the abundance of features and design options. Lastly, some of Wix's best features are locked behind premium plans, necessitating additional payments to access them.

Choosing Your Niche

The first step in drop shipping through Wix is to find your niche. Choosing a niche is crucial as it allows you to cater to a specific audience, establishing your authority within that niche. When selecting a niche, consider aspects like your interest in the product, long-term viability, competition, and profit potential. Moreover, ensure your chosen products excite you, as this passion will aid in effectively showcasing and promoting them. Avoid selecting niches that are mere fads, as you want to build a sustainable business with evergreen products.

Working Out Your Budget

Another essential step is working out your budget. Start by considering the pricing of Wix's premium plans and choose the one that fits your needs and financial capacity. It is worth noting that while the prices mentioned are monthly, opting for annual payment can provide discounts of up to 30%. However, besides the website cost, it is essential to consider additional expenses related to drop shipping apps. These apps often charge monthly fees, such as Spocket's $24 to $40 per month. Account for these extra payments when determining your overall drop shipping budget, which typically ranges from $100 to $150 for the website part.

Registering with Wix

To begin your drop shipping journey with Wix, you need to register with the platform. Visit the Wix website and click on the "Get Started" button to create an account by entering your email address and password. You will then be prompted to provide information about the purpose of your website, highlighting that it will be used for e-commerce, specifically drop shipping. Wix's user-friendly drag-and-drop editor eliminates the need for coding, making it accessible even to those without technical experience.

Customizing Your Website

Customizing your website is an important step to ensure it aligns with your branding and resonates with your target audience. Wix offers over 800 fully customizable templates, including drop shipping templates, allowing you to choose one that suits your style and business niche. When customizing your site, pay attention to branding consistency and user experience. Keep in mind that your website may serve as a representation of your drop shipping business, so make it visually appealing and user-friendly.

Selecting a Drop Shipping App

To integrate drop shipping features into your Wix website, you need to select a drop shipping app. While there are several options available, Modelist and Spocket are popular choices. Modelist, being a part of Wix, seamlessly integrates with the platform. It offers over 100 million products, allowing for a wide range of options and features pricing information to help calculate profit margins. Spocket, on the other hand, is an alternative option that offers advanced features without a free plan. Consider the features and pricing of each app to determine the best fit for your drop shipping needs.

Setting Up Shipping

When drop shipping through Wix, setting up shipping rules is necessary. Drop shipping apps like Modelist and Spocket provide shipping guidance, including options for custom packaging and branded invoices. However, you will need to manually set up shipping rates in your Wix dashboard using the information provided by your chosen drop shipping app. By offering various shipping options, including free delivery, you can provide a consistent journey for your customers from start to finish.

Ticking All the Legal Boxes

To ensure legal compliance and protect your drop shipping business, it is crucial to complete certain legal requirements. Consider choosing the appropriate business structure, such as an LLC (Limited Liability Company), to protect yourself from personal liability. Additionally, apply for an EIN (Employer Identification Number) if necessary, obtain a business domain name, and fulfill any other legal obligations based on your jurisdiction's regulations. Ticking all the legal boxes will provide you with peace of mind and set a solid foundation for your drop shipping business.

Verdict: Is Wix Drop Shipping Worth It?

In conclusion, Wix Drop Shipping offers a feature-rich platform with an abundance of tools and customization options for both small businesses and beginners. The user-friendly interface and drag-and-drop editor make it accessible to those with no prior tech experience. However, it is essential to assess the pros and cons, financial considerations, and the need to integrate drop shipping apps. While Wix provides great potential for success, success ultimately lies in selecting the right niche, effectively marketing your products, and ensuring a seamless customer experience. With the right approach, Wix Drop Shipping can be a lucrative endeavor worth pursuing.


  • Wix Drop Shipping provides a feature-rich platform with a drag-and-drop editor, templates, and a variety of tools for creating professional websites.
  • Pros of Wix Drop Shipping include its user-friendly interface, extensive e-commerce tools, and ability to customize templates to suit your brand.
  • Cons of Wix Drop Shipping include limitations in template switching, additional costs for advanced features, and a potentially steep learning curve for beginners.
  • Steps to get started with drop shipping on Wix include selecting a niche, working out your budget, registering with Wix, customizing your website, and choosing a drop shipping app.
  • Legal considerations, such as selecting a business structure and obtaining necessary registrations, are crucial to establish a legitimate drop shipping business.
  • Ultimately, whether Wix Drop Shipping is worth it depends on factors such as the niche you choose, your marketing efforts, and the overall customer experience you provide.


Q: Is Wix Drop Shipping suitable for beginners? A: Yes, Wix Drop Shipping is beginner-friendly, thanks to its drag-and-drop editor and user-friendly interface. Even those with no technical experience can create professional websites.

Q: Can I switch templates on Wix after publishing my site? A: Unfortunately, once your site is published, switching templates will require starting from scratch. Choose your template carefully before going live.

Q: Are there additional costs apart from Wix's pricing? A: Yes, drop shipping apps, such as Modelist and Spocket, may charge additional fees. These costs should be considered when budgeting for your drop shipping venture.

Q: What legal requirements should I fulfill for a Wix Drop Shipping business? A: It is essential to choose a suitable business structure, obtain an EIN if needed, register your business domain name, and ensure compliance with applicable regulations in your jurisdiction.

Q: How important is branding in Wix Drop Shipping? A: Branding plays a vital role in attracting customers and establishing your business identity. Customizing your website to align with your brand is crucial for success in the competitive drop shipping market.

Q: Can Wix Drop Shipping be scaled to accommodate business growth? A: Yes, Wix offers different website builder plans that can be upgraded as your business grows. This scalability makes Wix a suitable platform for small businesses looking to expand.