Create a Passive Income by Selling Prints with Ease

Create a Passive Income by Selling Prints with Ease

Table of Contents

  1. Introduction
  2. Why photographers want to sell prints
  3. Challenges in selling prints
  4. Introducing Darkroom as a solution
  5. Setting up an account on Darkroom
  6. Designing your gallery
  7. Uploading and organizing your photos
  8. Setting pricing for your prints
  9. Selling prints and implementing a passive income strategy
  10. Additional marketing strategies
  11. Using limited editions to increase value
  12. Order samples for quality assurance
  13. Conclusion

Selling Prints: How to Create a Passive Income as a Photographer

Being a photographer is more than just capturing stunning images. Many photographers also aspire to sell their prints and make a profit from their art. However, it can be a daunting task for some, as the process of shipping and holding inventory can be intimidating. This often leads to missed opportunities for photographers to monetize their work.

In this article, we will explore a simple yet effective solution for photographers who want to create a passive income stream by selling prints. We will introduce Darkroom, a platform that allows photographers to upload their photos, showcase them in a gallery, and seamlessly sell prints to their audience.

Why photographers want to sell prints

Selling prints opens up a new avenue for photographers to monetize their work and turn their passion into a sustainable source of income. While social media platforms provide exposure and recognition, selling prints allows photographers to directly profit from their art. Prints offer a tangible representation of an artist's vision, and many art enthusiasts are eager to own a physical copy of their favorite photographs.

Challenges in selling prints

Despite the desire to sell prints, many photographers face challenges that prevent them from pursuing this revenue stream. Shipping logistics and the necessity of holding inventory can be overwhelming, especially for photographers who are focused on their craft and not well-versed in business operations. These challenges can deter photographers from taking the necessary steps to sell prints and maximize their earning potential.

Introducing Darkroom as a solution

Darkroom is a platform specifically designed for photographers who want to sell prints. It offers a streamlined process that simplifies shipping and eliminates the need to hold inventory. Darkroom acts as a printing and fulfillment service, allowing photographers to focus on their art while the platform takes care of the logistics.

By using Darkroom, photographers can upload their photos to create a personalized gallery, set pricing for different print sizes, and offer their audience the option to purchase prints directly from the platform. Darkroom handles the printing, packaging, and shipping of the prints, ensuring a hassle-free experience for both the photographer and the customer.

Setting up an account on Darkroom

To get started with Darkroom, photographers need to create an account on the platform. Simply visit the Darkroom website and sign up for an account. After verifying your email address and phone number, you're ready to begin setting up your gallery and selling prints.

Designing your gallery

Once you have created an account on Darkroom, you can start designing your gallery. Darkroom offers various design options to customize the appearance of your gallery. You can add your logo, a thumbnail photo, and even change the gallery URL to create a unique link for your potential customers. It is recommended to provide a tagline and an engaging "About Me" section to give visitors a glimpse into your photography style and personality. Additionally, make sure to include social links to your other platforms to enhance your online presence.

Uploading and organizing your photos

The next step is to upload your photos to Darkroom and organize them in your gallery. Darkroom allows photographers to drag and drop their photos into the platform, making the uploading process quick and simple. If you have a diverse range of work, you can create collections to categorize different styles or subjects. This helps potential customers to find prints that align with their preferences easily. However, for this tutorial, we will focus on a single print to keep things uncomplicated.

Setting pricing for your prints

Determining the price for your prints is a crucial step in the selling process. Darkroom provides a pricing structure that allows photographers to estimate their profits based on the cost of materials and the platform's commission. It is essential to strike a balance between affordability for customers and profitability for you as the artist. Experimenting with different price points and considering the value of your art are key factors in setting the right pricing. Darkroom also offers the option to add white borders to your prints, which can enhance the overall appearance and presentation.

Selling prints and implementing a passive income strategy

Once you have uploaded and priced your prints, you can start selling them and implementing a passive income strategy. Whenever you post a photo on social media, include a call to action, inviting your audience to purchase prints by visiting the link in your bio. This strategy allows you to monetize your social media presence and generate income every time you post. By directing potential customers to your Darkroom gallery, you create an opportunity for them to discover and purchase your prints effortlessly.

Additional marketing strategies

In addition to the basic passive income strategy, there are other marketing techniques that can further boost your print sales. One effective strategy is to emphasize the limited availability of your prints. You can leverage Darkroom's limited edition feature to create a sense of exclusivity. By highlighting that prints are part of a limited series, you instill a fear of missing out and motivate potential customers to make a purchase promptly. Limited editions can significantly increase the perceived value of your prints.

Order samples for quality assurance

Before promoting your prints and sharing them online, it is recommended to order samples to ensure the quality meets your standards. While Darkroom maintains high printing standards, it's always beneficial to physically inspect prints before showcasing them to potential customers. By ordering samples, you can assess the color accuracy, paper quality, and overall aesthetic appeal of your prints. This step reinforces your commitment to producing exceptional artwork and strengthens the connection between you and your customers.


Selling prints can be a lucrative venture for photographers, providing a passive income stream and turning their passion into a sustainable business. With the help of platforms like Darkroom, photographers can overcome the logistical challenges and simplify the process of selling prints. By following the steps outlined in this article, photographers can set up their gallery, price their prints, and implement an effective passive income strategy. With persistence and creativity, photographers can leverage their social media presence and turn their art into a profitable venture.


  • Selling prints allows photographers to monetize their art and create a passive income stream
  • Shipping logistics and holding inventory can be challenging for photographers, leading to missed opportunities
  • Darkroom simplifies the process of selling prints by handling printing, packaging, and shipping
  • Setting up an account on Darkroom involves creating a gallery, uploading photos, and organizing them
  • Pricing prints requires finding a balance between affordability and profitability
  • Implementing a passive income strategy involves promoting prints on social media and utilizing Darkroom's features
  • Limited editions can increase the value and desirability of prints
  • Ordering samples ensures the quality meets the artist's standards
  • Selling prints can turn a photography passion into a sustainable business with persistence and creativity