Unlock the Turkish E-commerce Potential: Sell on Amazon, Trendyol, and Hepsiburada

Unlock the Turkish E-commerce Potential: Sell on Amazon, Trendyol, and Hepsiburada

Table of Contents:

  1. Introduction
  2. The E-commerce Market in Turkey
  3. Top Three Categories in Turkey's E-commerce Market 3.1 Household Electronics 3.2 Fashion 3.3 Electronics
  4. Marketplaces for Selling in Turkey 4.1 Amazon 4.1.1 Advantages of Selling on Amazon 4.2 Trendiol 4.2.1 Advantages of Selling on Trendiol 4.3 Hepsi Borda 4.3.1 Advantages of Selling on Hepsi Borda
  5. Conclusion

Selling Products in Turkey: A Beginner's Guide to E-commerce

Welcome to Turkey! In this article, we will explore the world of selling products in the Turkish e-commerce market. We'll be focusing on the top three marketplaces where you can sell your products and provide you with valuable information to help you enter the Turkish market. Turkey is currently a strong player in e-commerce, with estimated sales of 26.1 billion US dollars in 2022, projected to reach 46 billion by 2025. So, if you're ready to tap into this lucrative market, let's get started!

1. Introduction

Selling products online in Turkey offers a fantastic opportunity for entrepreneurs. With a booming e-commerce market and a strong consumer base, entering the Turkish market can be highly rewarding. In this guide, we will discuss the top three marketplaces in Turkey, as well as the advantages of selling on each platform. Whether you're an established seller or just starting your e-commerce journey, this guide will provide you with valuable insights to succeed in Turkey's competitive market.

2. The E-commerce Market in Turkey

The e-commerce market in Turkey is experiencing exponential growth. With an estimated sales volume of 26.1 billion US dollars in 2022, and a projected growth to 46 billion by 2025, it is evident that Turkey offers a vast potential for online sellers. This growth can be attributed to factors such as increased internet penetration, rising smartphone usage, and changing consumer behavior. As more and more Turkish consumers turn to online shopping, the e-commerce market is becoming increasingly dynamic and competitive.

3. Top Three Categories in Turkey's E-commerce Market

In the Turkish e-commerce market, there are three categories that dominate sales: household electronics, fashion, and electronics. By understanding the preferences of Turkish consumers and focusing on these categories, you can position your products for success.

3.1 Household Electronics

Household electronics, such as fridges, microwaves, and other appliances, are highly sought after in Turkey. Turkish consumers prioritize convenience and value for money when purchasing these products online. By offering a wide range of household electronics and emphasizing their quality and affordability, you can target a significant portion of the market.

3.2 Fashion

Fashion is another popular category in Turkey's e-commerce market. Turkish consumers have a keen interest in fashion trends and quality clothing. Whether it's shoes, clothes, or accessories, offering fashionable and affordable products can help you capture the attention of Turkish shoppers.

3.3 Electronics

Electronics, including gadgets, smartphones, and home appliances, are in high demand among Turkish consumers. As technology continues to evolve, Turkish consumers are increasingly relying on online platforms to purchase electronic products. By staying up-to-date with the latest trends and offering competitive prices, you can attract tech-savvy Turkish shoppers.

4. Marketplaces for Selling in Turkey

When it comes to selling products in Turkey, three marketplaces stand out: Amazon, Trendiol, and Hepsi Borda. Each of these platforms has its advantages and unique features.

4.1 Amazon

Amazon is a globally recognized marketplace and a trusted name in e-commerce. While Amazon Turkey's traffic is relatively low compared to the other marketplaces, it is an attractive platform for online sellers due to its strong brand presence and potential for growth. By following similar steps to selling on other Amazon marketplaces, you can easily list your products and set up your seller account. The Fulfillment by Amazon (FBA) system allows you to store and ship your products, while Amazon takes care of logistics, providing a hassle-free experience.

Advantages of Selling on Amazon:

  • Global recognition and brand trust
  • Potential for growth in the Turkish market
  • User-friendly seller interface
  • Fulfillment by Amazon (FBA) system for seamless logistics

4.2 Trendiol

Trendiol is the most visited marketplace in Turkey, capturing 49% of all online traffic. It is particularly popular for its fashion offerings and a wide range of products. Trendiol's user-friendly interface and simplified listing process make it a favorite among Turkish consumers. The marketplace is expanding throughout Europe, making it an excellent opportunity for sellers looking to expand their reach. Additionally, Trendiol offers great seller assistance programs and quick delivery options through Trendiol Express.

Advantages of Selling on Trendiol:

  • Most visited marketplace in Turkey
  • User-friendly interface and simplified listing process
  • Expanding throughout Europe for increased reach
  • Seller assistance programs for support
  • Quick delivery options through Trendiol Express

4.3 Hepsi Borda

Hepsi Borda is the second most visited marketplace in Turkey, accounting for 26.1% of internet traffic. Known for its focus on electronics, Hepsi Borda attracts a predominantly male audience. It offers a hassle-free selling experience with its own warehouse and distribution system. Sellers can store their products in Hepsi Borda's warehouse, allowing for efficient inventory management. Moreover, Hepsi Borda's lower commissions and no monthly fees make it an attractive option for sellers.

Advantages of Selling on Hepsi Borda:

  • Second most visited marketplace in Turkey
  • Focus on electronics for a targeted audience
  • Own warehouse and distribution system for efficient inventory management
  • Lower commissions and no monthly fees for cost-effectiveness

5. Conclusion

Turkey's e-commerce market offers significant growth opportunities for online sellers. With a strong consumer base and increasing e-commerce sales, entering the Turkish market can be highly rewarding. By leveraging the top three marketplaces – Amazon, Trendiol, and Hepsi Borda – you can tap into the preferences and demands of Turkish consumers. Each marketplace has its advantages and unique features, allowing you to choose the right platform based on your products and target audience. Whether you're a seasoned seller or just starting, now is the time to explore the potential of e-commerce in Turkey.