Unlock the Profit Potential of Makeup & Beauty Products

Unlock the Profit Potential of Makeup & Beauty Products

Table of Contents

  1. Introduction
  2. The Potential of the Beauty and Makeup Products Niche
    • Market Size and Growth
    • Global Demand
    • Revenue Generation for Oberlo Merchants
  3. Product Recommendations
    • 10-Piece Gold Makeup Brush Set
    • Electric Eyelash Curler
  4. Consumer Trends and Google Trends
    • Makeup Brush Sets as Holiday Bestsellers
    • Steady Interest in Electric Eyelash Curlers
  5. Pricing and Profit Margins
  6. Tips for Selling Makeup and Beauty Products Online
    • Designing an Attractive Online Store
    • Shopify Store Themes for Beauty and Makeup Ecommerce
    • Using Shopify Apps
      • Makeup Magic Mirror App
      • Yotpo: Social Proof Boosting App
  7. Upcoming Product Recommendation: Silicone Makeup Brush Cleaner
  8. Conclusion
  9. FAQs

The Potential of the Beauty and Makeup Products Niche

The beauty and makeup products niche is a thriving industry in the dropshipping universe. It is a category that receives a significant number of orders, making it a lucrative opportunity for online entrepreneurs. In this article, we will explore the potential of this niche, provide data and insights, and offer product recommendations to help you tap into this market effectively.

Market Size and Growth

The beauty and cosmetics market in the United States alone was valued at $60 billion in 2016. Industry projections indicate that it is set to increase by 50 percent by 2020, reaching a staggering $90 billion. This makes the US the largest market for cosmetics globally. However, the popularity of makeup and beauty products extends beyond the US. Countries like the UK, Germany, and Brazil also demonstrate a high demand for these products. Furthermore, beauty and makeup products rank in the top five for Gross Merchandise Value (GMV) in nine out of the ten biggest markets.

Global Demand

The attractiveness of the beauty and makeup products niche is not limited to a specific region. It is a niche that generates substantial revenue for Oberlo merchants worldwide. International markets display a strong demand for these products, making it a niche with immense dropshipping potential.

Revenue Generation for Oberlo Merchants

Oberlo merchants experience significant success in selling makeup and beauty products. These items consistently rank in the top five for GMV across multiple markets. This data underscores the profitability of this niche and further highlights its potential for dropshippers.

Product Recommendations

If you decide to venture into the beauty and makeup products niche, we have a couple of product recommendations to get you started. The first is a 10-piece gold makeup brush set. This set features brushes with easy-to-grip handles and soft bristles, making it an excellent choice for customers seeking quality makeup brushes. With an average rating of 4.7 stars out of 5 from nearly 2,000 customer ratings, this brush set has proven to be popular among buyers. Its demand is evident from the order counts recorded over the past 30 days and 6 months.

Another product recommendation is an electric eyelash curler. This time-saving interpretation of the conventional eyelash curler appeals to customers throughout the year. While it experiences a boost in sales during the holiday season, the overall interest remains steady throughout the year. Priced at $10, this eyelash curler complements the makeup brush set and allows you to explore which product performs better in your beauty and makeup store.

Consumer Trends and Google Trends

Understanding consumer trends is crucial for marketing efforts in the beauty and makeup industry. By leveraging Google Trends, you can gain insights into the online interest surrounding specific products. For example, makeup brush sets are perennial holiday bestsellers, indicating that customers often purchase them as gifts. This information can help you strategically plan your ad spending and promotional campaigns.

Similarly, the interest in electric eyelash curlers remains consistent throughout the year. Although the holiday season brings a slight increase in demand, it does not match the spike observed for makeup brush sets. By analyzing Google Trends data, you can identify product trends and plan your marketing efforts accordingly.

Pricing and Profit Margins

When pricing beauty and makeup products, it is important to consider profit margins. While the electric eyelash curler costs $10, the makeup brush set is priced at approximately $3-$4. To maintain healthy profit margins, it may be necessary to adjust the pricing slightly higher. Experimenting with different pricing strategies can help you identify the optimal price points for your target audience.

Tips for Selling Makeup and Beauty Products Online

Successfully selling makeup and beauty products online requires careful attention to various factors. Creating an attractive online store that matches the sentiment of the products is essential. Additionally, selecting the right Shopify store theme is crucial for showcasing your products effectively. The Handy theme, for example, is optimized for mobile and small screen users, providing a seamless browsing experience.

Using Shopify apps can also enhance your customers' shopping experience. The Makeup Magic Mirror app, for instance, allows customers to try on cosmetics virtually before making a purchase. This feature removes a significant barrier to online cosmetics shopping and increases conversions. Another valuable app is Yotpo, which collects reviews, photos, and questions and answers from customers, boosting social proof and organic search visibility.

Upcoming Product Recommendation: Silicone Makeup Brush Cleaner

As the holiday season approaches, consider importing the silicone makeup brush cleaner into your store. This product is currently in high demand and has the potential for further sales growth during the holidays. Offering it as a free gift item, especially when customers purchase makeup brushes, can be an effective strategy. Priced around $1.50, this silicone brush cleaner is an affordable option with significant upselling potential.


The beauty and makeup products niche presents a tremendous opportunity for dropshippers. With a large market size, global demand, and revenue-generating potential, this niche offers immense possibilities for online entrepreneurs. By selecting the right products, leveraging consumer trends, and implementing effective marketing strategies, you can establish a successful beauty and makeup store.


  1. Is it profitable to sell makeup and beauty products online?
  2. How can I choose the right pricing for my makeup and beauty products?
  3. What Shopify themes are recommended for beauty and makeup e-commerce?
  4. Are there any specific apps that can enhance the shopping experience for customers?
  5. How can I leverage Google Trends to identify consumer trends in the beauty and makeup industry?
  6. Are there any upcoming product recommendations for the holiday season?
  7. Can you provide tips for designing an attractive online store for beauty and makeup products?
  8. What is the significance of social proof in selling beauty and makeup products online?
  9. How can I effectively use influencer marketing for beauty and makeup products?
  10. What strategies can I employ to increase conversions for makeup and beauty products?