Step-by-Step Guide to Starting a Profitable SMMA in 2022

Step-by-Step Guide to Starting a Profitable SMMA in 2022

Table of Contents:

  1. Introduction
  2. Who This Video is For
  3. About the Author
  4. The Definition of an SMMA
  5. Choosing Your Niche
  6. Finding Clients: Upwork
  7. Finding Clients: Instagram
  8. Finding Clients: Google
  9. Outreach and Sales Calls
  10. Getting Paid
  11. Delivering the Services
  12. Using Contractors
  13. Conclusion

How to Start a Social Media Marketing Agency in 2022


Starting a social media marketing agency can be a lucrative way to earn money online while enjoying the flexibility of working from anywhere in the world. In this comprehensive guide, you will learn step-by-step how to build and run a successful SMMA. From defining what an SMMA is to finding clients, getting paid, and delivering services, this guide will provide you with all the information you need to launch your own agency. Whether you're a recent graduate, looking for a career change, or seeking financial and location freedom, this guide is for you.

Who This Video is For

This video is targeted towards anyone who wants to make money online and work flexibly. Whether you're unsure about your career path or looking for financial and location freedom, starting an SMMA can be a rewarding option. Whether you're 18 and leaving school or 40 and feeling stuck in a rut, this guide will provide you with actionable steps to create a successful SMMA.

About the Author

The author of this guide, Iman Gadzhi, is a self-made millionaire who started his agency at the age of 18 while still in high school. He built a successful agency, IAG Media, and has documented his journey, from sending proposals to signing clients, hitting revenue milestones, and achieving financial freedom. With years of experience in the industry, Gadzhi shares his expert advice and insights to guide you through the process of starting your own SMMA.

The Definition of an SMMA

Before diving into the details, it's essential to understand what a social media marketing agency (SMMA) is. In its simplest form, an SMMA is a business that delivers marketing services on behalf of another company. Instead of hiring full-time employees, businesses often opt to work with agencies, as it offers them the convenience of accessing specialized services without the added costs and liabilities of having an in-house team. While SMMA services often revolve around social media marketing, agencies can also offer other marketing-related services like SEO or content creation.

Choosing Your Niche

One of the first decisions you'll need to make when starting an SMMA is choosing your niche. Your niche is the industry or area in which you specialize. It's important to pick a niche that aligns with your background experience and interests. While some may argue that the niche with the most money is the best choice, it's also important to consider the level of competition in that niche. It's recommended to start with a niche that you have expertise in or are passionate about and expand from there.

Finding Clients: Upwork

One effective way to find clients for your SMMA is by using Upwork, a popular freelancing platform. Upwork allows you to connect with businesses looking for marketing services. By searching for relevant keywords and filtering the results, you can find job listings and potential clients. Additionally, Upwork often provides contact information for the businesses posting the job, allowing you to reach out to them directly. This approach gives you the opportunity to establish a direct relationship with potential clients and bypass the fees associated with using Upwork.

Finding Clients: Instagram

Instagram is another valuable platform for finding niche brands and potential clients. By identifying your ideal client and following brands in your niche, you can discover similar accounts and reach out to them. Instagram's algorithm suggests similar brands, giving you a starting point to connect with potential clients. Simply send them a direct message and introduce your services. Instagram can be a powerful tool for building relationships and getting your foot in the door with potential clients.

Finding Clients: Google

Google is an excellent resource for finding potential clients, especially for local businesses. Conducting Google searches related to your niche can reveal businesses in need of marketing services. For example, searching for "funeral plan providers" can lead to businesses that offer funeral pre-planning services. Once you identify potential clients, you can use tools like to find their contact information, including email addresses. With this information, you can reach out to them and offer your services.

Outreach and Sales Calls

Once you've identified potential clients, the next step is outreach. Sending personalized emails or direct messages is an effective way to capture their attention and set up sales calls. Craft your outreach messages with a pattern interrupt subject line to increase the likelihood of your email being opened. Start with an icebreaker or compliment to establish rapport. Introduce yourself and address the flaws or areas of improvement you've noticed in their digital marketing efforts. Offer a solution and highlight the benefits they can gain from your services. Finally, propose a meeting rather than a pitch, making it a no-brainer for the client to hop on a call and discuss the opportunity further. Remember to listen actively during sales calls, understand the client's objectives, and tailor your services to meet their specific needs.

Getting Paid

Getting paid is a crucial part of running an SMMA. To ensure smooth payment processes, it's recommended to set up a payment system like Stripe or PayPal. These platforms offer secure and convenient payment options for your clients. When sending invoices, emphasize the importance of prompt payment, as it allows you to begin delivering services promptly. Highlight the security and convenience of paying through credit cards, which provides additional layers of protection for both parties. By streamlining the payment process, you can focus on delivering high-quality services and maintaining positive client relationships.

Delivering the Services

As an agency owner, your primary responsibility is to ensure that the services you offer are delivered to clients in a timely manner and with exceptional quality. While you can choose to deliver the services yourself, consider hiring contractors who specialize in the specific tasks required. Hiring contractors allows you to take advantage of their expertise while maintaining high profit margins. Whether you're providing social media marketing, SEO, content creation, or other services, it's important to set clear expectations and communicate effectively with both clients and contractors. This way, you can ensure that client projects are executed seamlessly and meet or exceed expectations.

Using Contractors

Utilizing contractors is a key aspect of scaling your SMMA. Instead of having to personally fulfill all client projects, you can outsource tasks to contractors who are skilled in specific areas. Contractors can be hired on a contract basis, making it flexible and cost-effective to scale your agency. By leveraging the expertise of contractors, you can focus on business development, client relationships, and overall agency management. Contractors bring specialized skills and knowledge, allowing you to offer a wide range of services to your clients without the added burden of hiring and managing a full-time team.


Starting a social media marketing agency can offer tremendous opportunities for financial and location freedom. By following the steps outlined in this guide, you can establish a successful agency and provide high-quality marketing services to clients. From defining your niche and finding clients to delivering services and getting paid, each step is critical to building a thriving agency. Remember that overcoming self-limiting beliefs and embracing the agency model can open doors to unlimited potential. With dedication, determination, and the right strategies, you can achieve success as an SMMA owner.


  • How to start a profitable SMMA in 2022
  • Finding clients through Upwork, Instagram, and Google
  • Effective outreach and sales strategies
  • Streamlining payment processes with Stripe or PayPal
  • Leveraging contractors to scale your agency
  • Overcoming self-limiting beliefs and embracing the agency model


Q: How long does it take to start a successful SMMA? A: The timeline for starting a successful SMMA can vary based on factors such as market demand, your niche, and your dedication. With the right strategies and consistent effort, you can begin acquiring clients and generating revenue within a few months.

Q: Is it necessary to have prior marketing experience to start an SMMA? A: While prior marketing experience can be beneficial, it is not a requirement to start an SMMA. With the availability of online resources and the ability to outsource tasks to skilled contractors, you can learn and adapt as you go.

Q: How much can I expect to earn from running a successful SMMA? A: Earnings from running a successful SMMA can vary widely depending on factors such as the number of clients, services offered, and the pricing structure. Some successful SMMA owners have reported monthly revenues ranging from $10,000 to $100,000 or more.

Q: Should I niche down or offer a wide range of services? A: Niche specificity can help you stand out from the competition and position yourself as an expert in a particular industry or area. However, offering a wide range of services can also attract a larger client base. Ultimately, the decision depends on your goals, expertise, and market demand.

Q: How can I ensure a positive client experience throughout the process? A: Clear communication, timely deliverables, and proactive problem-solving are key to ensuring a positive client experience. Regular updates, setting realistic expectations, and addressing any issues promptly can help foster strong client relationships.

Q: How can I scale my SMMA and handle a growing client base? A: Scaling your SMMA can be achieved by utilizing contractors, implementing efficient systems and processes, and staying up-to-date with industry trends and tools. Delegating tasks to contractors allows you to take on more clients without sacrificing quality or overwhelming yourself.

Q: What are the biggest challenges I might face when starting an SMMA? A: Some common challenges when starting an SMMA include finding clients, establishing credibility as a new agency, setting appropriate pricing, and managing client expectations. However, with perseverance, continuous learning, and adapting to industry changes, these challenges can be overcome.