Start An Online Boutique with Fashion Go Dropshipping

Start An Online Boutique with Fashion Go Dropshipping

Table of Contents:

  1. Introduction to Drop Shipping
  2. What is Drop Shipping?
  3. My Experience with Drop Shipping
  4. Understanding Fashion Go
  5. Pros and Cons of Drop Shipping with Fashion Go
  6. How to Get Started with Drop Shipping on Fashion Go
  7. Exploring Wholesale Options
  8. Analyzing Product Costs and Profit Margins
  9. Importance of Product Descriptions and Images
  10. Tips for Running a Successful Drop Shipping Business
  11. Conclusion

Introduction to Drop Shipping

Have you ever dreamt of starting your own online store without the hassle of managing inventory? If so, drop shipping might be the perfect business model for you. In this article, we will delve into the world of drop shipping and specifically focus on drop shipping with Fashion Go, a popular wholesale platform for fashion products. I will share my personal experience, discuss the pros and cons, provide tips for getting started, and offer insights into running a successful drop shipping business.

What is Drop Shipping?

To begin, let's define drop shipping. Drop shipping is a method of order fulfillment where the retailer (that's you!) does not keep the products in stock. Instead, when a customer places an order, you purchase the item from a third-party supplier, who then ships it directly to the customer. In simple terms, you act as the middleman between the customer and the supplier. This business model offers several advantages, such as low startup costs and no need to invest in inventory upfront.

My Experience with Drop Shipping

Before we dive deeper into drop shipping with Fashion Go, I want to share my personal experience with drop shipping. I tried my hand at drop shipping during the height of the COVID-19 pandemic in 2020. Although it was a small-scale venture and not related to fashion, it taught me valuable lessons about the intricacies of running a drop shipping business. Unfortunately, my first attempt was not as successful as I had anticipated. I made some crucial mistakes that led to the closing of my store within a month. However, I have since conducted extensive research and gained a better understanding of drop shipping, making it something I plan to pursue in the near future.

Understanding Fashion Go

Fashion Go is a wholesale platform specifically catering to the fashion industry. With their recent integration of drop shipping, Fashion Go offers a wide range of products that can be seamlessly incorporated into your drop shipping store. From clothing and handbags to shoes and jewelry, Fashion Go provides numerous options for aspiring drop shippers. In the following sections, we will explore the benefits and drawbacks of drop shipping with Fashion Go.

Pros and Cons of Drop Shipping with Fashion Go

As with any business venture, drop shipping with Fashion Go has its pros and cons. Let's start with the advantages. One of the most significant benefits is the absence of upfront inventory costs. By utilizing Fashion Go as your supplier, you can offer a wide variety of fashion products without stocking them yourself. This not only saves you money but also reduces the risk of accumulating unsold inventory. Additionally, Fashion Go's extensive product catalogue ensures that you have ample options to choose from when selecting products for your store.

However, there are also a few drawbacks to consider. One notable disadvantage is the price point of certain products on Fashion Go. Some suppliers may have higher product costs, making it challenging to maintain competitive pricing in the market. Moreover, shipping costs can be an additional burden, as Fashion Go may charge fees for shipping the products directly to your customers. It is essential to factor these costs into your pricing strategy to ensure profitability.

How to Get Started with Drop Shipping on Fashion Go

Now that we have discussed the pros and cons let's delve into the process of getting started with drop shipping on Fashion Go. The first step is to create an account on the Fashion Go website. Once you have registered, navigate to the drop shipping section, which can be found in the top right corner of the homepage. This will redirect you to the drop shipping site, where you can explore the available products for drop shipping.

To add products to your store, browse through Fashion Go's vast selection and choose the items you wish to sell. Each product page provides essential details such as product cost, MSRP (Manufacturer's Suggested Retail Price), stock availability, and size and color options. You can also import these product details directly into your Shopify store, saving you time and effort in creating product listings.

Exploring Wholesale Options

In addition to drop shipping, Fashion Go also offers wholesale purchasing options. This means you can buy products in bulk at a lower price and have them shipped directly to you. While drop shipping eliminates the need for stocking inventory, purchasing wholesale may be suitable for certain situations. If you anticipate higher demand for a particular product or want to personalize your packaging and shipping process, wholesale purchasing might be worth considering.

It is important to note that the wholesale and drop shipping sections on Fashion Go are distinct. When selecting items for drop shipping, ensure you stay within the drop shipping section to access products specifically for this business model.

Analyzing Product Costs and Profit Margins

One crucial aspect of running a successful drop shipping business is understanding product costs and profit margins. With Fashion Go, each product listing provides the product cost and suggested retail price. It is essential to analyze these numbers carefully to determine your profit margin per sale.

Consider factors such as shipping costs, transaction fees, and marketing expenses when calculating your profit margin. It is advisable to set your selling price above the product cost to cover all associated expenses while still offering a competitive price to attract customers.

Importance of Product Descriptions and Images

When setting up your drop shipping store, don't overlook the importance of compelling product descriptions and high-quality images. Fashion Go provides detailed product descriptions that can be copied and pasted onto your website. By including accurate and enticing descriptions, you provide customers with essential information about the product and enhance their shopping experience.

Similarly, utilizing appealing product images is crucial to attract potential buyers. Fashion Go allows you to import their product images into your store, saving you the hassle of sourcing high-quality visuals. However, you can also supplement these images with your own photography if you prefer a more personalized touch.

Tips for Running a Successful Drop Shipping Business

Running a successful drop shipping business involves more than just listing products on your online store. Here are a few tips to help you navigate this venture:

  1. Choose profitable and trending products: Research market trends and identify products with high demand to maximize your chances of success.
  2. Focus on marketing and branding: Build a strong brand identity and invest in effective marketing strategies to drive traffic to your store.
  3. Provide excellent customer service: Promptly respond to customer inquiries and resolve any issues or concerns to ensure customer satisfaction and encourage repeat business.
  4. Continuously optimize your store: Regularly review and update your product offerings, pricing, and website design to stay competitive in the market.
  5. Establish reliable supplier relationships: Choose reputable suppliers who can consistently deliver high-quality products and timely shipping.


Drop shipping offers a lucrative opportunity to start your own online store without the burden of inventory management. By utilizing Fashion Go's drop shipping feature, you can access a wide range of fashion products to sell to your customers. However, it is crucial to carefully consider the pros and cons and understand the intricacies of this business model before diving in. With thorough research, proper planning, and a commitment to providing excellent customer service, you can build a successful drop shipping business.