Maximize Your Sales on Overstock Marketplace

Maximize Your Sales on Overstock Marketplace

Table of Contents

  1. Introduction
  2. Overview of
  3. Setting Up an Account
  4. Picking Profitable Products
  5. Standing Out on Overstock
  6. Growing on Overstock
  7. Getting Paid on Overstock
  8. Pros and Cons of Selling on Overstock
  9. Tips for Success on Overstock
  10. Frequently Asked Questions (FAQs)

How to Sell on Overstock Marketplace is a well-established online marketplace that offers approved sellers the opportunity to reach millions of potential customers. In this article, we will guide you through the process of selling on Overstock and share tips on how to maximize your sales on this platform.


Before we dive into the details, let's have a brief overview of With over 20 years in the business and 40 million unique visitors monthly, Overstock is a popular destination for customers looking for a variety of products. However, it's important to note that while Overstock offers high sales potential, its traffic is relatively smaller compared to giants like Amazon and eBay.

Overview of provides a wide range of categories for sellers, including home, bed and bath, jewelry and watches, electronics and media, health and beauty, liquidations, sports, hobbies, and toys. However, if your products don't fit neatly into established categories, you may need to consult with an Overstock representative.

When it comes to the cost of selling on Overstock, the platform charges sellers about 10 cents for each listing, plus a commission fee of 3% for items priced up to $25. However, the fees for items priced higher than $25 are not disclosed until after you have signed up as a seller.

Setting Up an Account

To start selling on Overstock, you need to set up an account. Visit the partner page on and begin the registration process. It's important to fill out the short survey accurately and carefully. Overstock evaluates the business details you provide against its own research, so make sure to be thorough and accurate.

During the registration process, make sure to check the boxes that indicate drop ship capabilities, same-day shipping, US-based warehouses, and competitively priced and unique assortments. Failure to check these boxes may result in your application being rejected, and you will have to wait an entire year before reapplying.

Picking Profitable Products

Once your account is approved, it's time to start picking profitable products to sell on Overstock. Consider products that solve a customer pain point or appeal to a passionate niche. Leverage your personal passion or professional experience to find products that have a demand in the market.

To capitalize on trends, pay attention to social listening on platforms like Twitter, Facebook, and YouTube. Use tools like Google Trends and Trend Hunter to identify emerging trends and opportunities. Additionally, browse popular online marketplaces like Amazon, Etsy, and eBay to see what products are currently in demand.

Standing Out on Overstock

To stand out on Overstock, you need to maximize your visibility and reach potential customers. Take advantage of Overstock's listing boosters, such as highlighting your items or using robust marketing tools like advisors and business reports. Pricing your items correctly is also crucial, considering your overhead, the market, and your buyers. Analyze your competitors' pricing and design sales and strategies accordingly.

You can also differentiate yourself by optimizing your product listing pages. Pay attention to headers, views (grid or list), product thumbnails, navigation process, and sorting options. Use SEO practices to make your product pages keyword-rich and consider A/B testing to optimize the conversion rate.

Growing on Overstock

Once you have established your presence on Overstock, it's time to focus on growing your sales. Market your products effectively by highlighting your items and promoting your Overstock store on social media platforms like Pinterest, Facebook, and Instagram. Consider using Google Ads to increase visibility and explore cross-platform selling options.

Overstock offers various services and options for sellers, including brand exposure, partner platform and services, fulfillment through Supplier Oasis, co-op marketing, customer data and analytics, and B2B and government sales. Take advantage of these opportunities to expand your customer base and drive growth.

Getting Paid on Overstock

Overstock accepts a variety of payment methods, including credit cards, store cards, and cryptocurrency. Customers are charged once they place an order, but sellers receive compensation after the item is shipped and overstock verifies the order is complete. International buyers' payments are handled through FedEx Cross-Border, ensuring international transactions are smooth and secure.

Pros and Cons of Selling on Overstock


  • Reach millions of potential customers
  • Wide range of product categories
  • Access to listing boosters and marketing tools
  • Opportunity for brand exposure and growth
  • Flexible payment options


  • Smaller traffic compared to major marketplaces
  • Fees for items priced higher than $25 not disclosed upfront
  • Limited power for sellers compared to buyers
  • International fees and taxes for buyers abroad
  • Returns and customer inquiries handled directly by the seller

Tips for Success on Overstock

  1. Research profitable products and capitalize on trends early.
  2. Communicate effectively and maintain a great relationship with buyers.
  3. Optimize your product listing pages for better visibility and conversion.
  4. Take advantage of Overstock's marketing tools and services.
  5. Price your items competitively and consider running deals during holidays.
  6. Market your Overstock store outside of the platform through social media and advertising.
  7. Explore cross-platform selling to expand your customer base.
  8. Ensure quick shipping and meet Overstock's packaging standards.
  9. Monitor and respond to customer reviews to build trust and credibility.
  10. Continuously adapt and improve your selling strategies based on market trends and customer feedback.

Frequently Asked Questions (FAQs)

Q: Can I sell used items on Overstock? A: No, Overstock only allows the sale of new items.

Q: How do I get paid on Overstock? A: Overstock offers flexible payment options, including credit cards, store cards, and cryptocurrency. Payments are processed once the item is shipped and the order is complete.

Q: Can I sell internationally on Overstock? A: Yes, Overstock supports buyers from other countries, and international transactions are handled through FedEx Cross-Border.

Q: How do I handle returns and customer inquiries on Overstock? A: Overstock recommends that clients contact the seller directly with questions about products or returns. As a seller, you are responsible for handling returns and communicating with customers.

Q: Can I scale my sales on Overstock to multiple platforms? A: Yes, Overstock can serve as a springboard to boost your online business. With the right products and strategies, you can expand your sales to other platforms while maintaining a presence on Overstock.

In conclusion, selling on Overstock marketplace can be a profitable venture if approached strategically. By understanding the platform, picking the right products, standing out, growing your presence, and ensuring smooth transactions, you can tap into the potential of reaching millions of customers and expanding your online business.