Make $10,000 a Month with an Online Coffee Business

Make $10,000 a Month with an Online Coffee Business

Table of Contents

  1. Introduction
  2. Step 1: Establishing a Legitimate Business
    1. Inspections and Licenses
    2. Food Business Insurance
    3. Business Licenses and Registrations
    4. Tax Identification Number
  3. Step 2: Choosing the Right Business Model
    1. Option 1: Creating Your Own Coffee Roasting Business
    2. Option 2: Obtaining a Reseller's License
    3. Option 3: Private Labeling
  4. Step 3: Setting the Right Price Point
    1. The Importance of the $30 Price Point
    2. Calculating Sales Targets for $10,000/Month
  5. Step 4: Maximizing Sales on Multiple Platforms
    1. Selling on Amazon
    2. Expanding to eBay and Etsy
    3. Benefits of Being on Multiple Platforms
  6. Step 5: Strategies for Increasing Sales
    1. Offering Variety
    2. Creating Bundles
    3. Implementing a Coffee Subscription Business
    4. Discounts and Promotions
  7. Step 6: Marketing and Promoting Your Coffee Business
    1. Utilizing Social Media
    2. Implementing Effective Hashtags
    3. Leveraging Amazon's Scaling Potential
  8. Conclusion

How to Create an Online Coffee Business and Make $10,000 a Month

Are you interested in starting an online coffee business and making $10,000 a month in sales? While it's not an overnight success story, I'm here to guide you through the step-by-step process and break down the numbers for you. By following this guide, you can learn how to sell coffee through platforms such as Amazon, eBay, Etsy, and your own website. As the CEO and founder of Marketing Food Online with over 12 years of experience in the food industry, I've achieved six-figure businesses online and I'm excited to share my knowledge with you.

Step 1: Establishing a Legitimate Business

Before diving into the details of creating a successful online coffee business, it's crucial to ensure that you are a legitimate business. This involves fulfilling certain requirements such as inspections and licenses, having food business insurance, obtaining necessary business licenses and registrations, and obtaining a tax identification number (EIN) for tax purposes.

While it may seem like a bureaucratic process, operating as a legitimate business is essential to comply with regulations and build trust with your customers. It also protects you from potential legal issues and allows you to operate at a broader scale.

Step 2: Choosing the Right Business Model

Once you have established your legitimacy as a business, it's time to decide on the most suitable business model for your online coffee venture. There are three main options to consider:

  1. Option 1: Creating Your Own Coffee Roasting Business

    • This option allows you to have full control over the roasting process and create your own unique coffee blends. However, it requires a significant investment in equipment and resources, which can be quite expensive.
  2. Option 2: Obtaining a Reseller's License

    • With a reseller's license, you can purchase pre-made coffee brands in bulk, store them in a warehouse, and sell and distribute them through your own website. This option requires less initial investment compared to roasting your coffee but may limit your ability to differentiate yourself from the competition.
  3. Option 3: Private Labeling

    • Private labeling involves partnering with a coffee supplier who will roast, package, and distribute coffee under your brand. This option allows you to focus on marketing and selling the coffee without the need for roasting equipment. However, you need to ensure that the supplier meets your quality standards and can handle the demand of your business.

Step 3: Setting the Right Price Point

Determining the right price point for your coffee is crucial for achieving your sales targets. The average price point for coffee products sold online is around $30, which is the price we will focus on. Selling 11 to 12 transactions at $30 per day will help you reach your goal of $10,000 in monthly sales.

It's important to note that selling coffee on platforms like Amazon incurs transaction fees and additional fees for selling within the gourmet food category. To ensure profitability, you need to factor in these fees and aim to bring in around $30 after deducting them.

Step 4: Maximizing Sales on Multiple Platforms

While selling on Amazon is a popular choice, I recommend diversifying your presence and being on as many platforms as possible. This includes expanding your reach to eBay, Etsy, and even your own website.

Each platform charges fees, but by being present on multiple platforms, you increase your chances of reaching more customers and achieving your sales targets. While Amazon is a significant marketplace, not all potential customers shop exclusively on that platform. By expanding your presence, you can tap into different customer segments and increase your sales opportunities.

Step 5: Strategies for Increasing Sales

To boost your sales and achieve your $10,000 monthly target, consider implementing the following strategies:

  1. Offering Variety: Provide a wide selection of coffees, including different roasts, types of beans, and even flavored or infused coffees. The more variety you offer, the more likely customers will find something that appeals to their tastes.

  2. Creating Bundles: Bundle different coffees or offer varying quantities of the same coffee to encourage customers to purchase more in a single transaction. By increasing the transaction value, you can reach your sales target faster.

  3. Implementing a Coffee Subscription Business: Creating a subscription model allows you to generate recurring revenue. Customers pay a monthly fee in exchange for regular coffee deliveries. This helps you reach your sales goals more consistently as your subscriber base grows.

  4. Discounts and Promotions: To entice customers to spend more, consider offering discounts or promotions. It could be free shipping for orders above a certain threshold or limited-time discounts that encourage customers to make a purchase.

Step 6: Marketing and Promoting Your Coffee Business

To drive traffic and sales to your online coffee business, leverage the power of social media. Consistently post about your coffee products on platforms like Facebook and Twitter. Use relevant hashtags like #coffee, #Starbucks, and #espresso to expand your reach and visibility.

Additionally, consider selling on Amazon as it offers a significant scaling potential for your business. While each platform charges fees, the exposure and opportunities Amazon provides can significantly amplify your sales growth.

In conclusion, starting and growing an online coffee business to generate $10,000 a month in sales is an achievable goal. By following the steps outlined in this guide, including establishing a legitimate business, choosing the right business model, setting the right price point, maximizing sales on multiple platforms, implementing effective sales strategies, and leveraging marketing tactics, you can turn your passion for coffee into a successful online venture.

Would you like to learn more about creating an online coffee business and achieving success in the food industry? Subscribe to Marketing Food Online for additional resources and guidance.


  • Establishing a legitimate business is essential before starting an online coffee business.
  • Three main business models to consider: creating your own coffee roasting business, obtaining a reseller's license, or private labeling.
  • The $30 price point is crucial for reaching the $10,000 monthly sales goal.
  • Being present on multiple platforms like Amazon, eBay, and Etsy increases sales opportunities.
  • Strategies for increasing sales include offering variety, creating bundles, implementing a coffee subscription business, and using discounts and promotions.
  • Social media and platforms like Amazon can help market and promote your coffee business effectively.


Q: Is it profitable to sell coffee online? A: Yes, selling coffee online can be profitable if you choose the right business model, set the right price point, and implement effective sales strategies.

Q: How can I sell my coffee online? A: There are various options to sell coffee online, including creating your own roasting business, obtaining a reseller's license, or private labeling. Each option has its own advantages and considerations.

Q: How much money can you make selling coffee on Amazon? A: The potential earnings from selling coffee on Amazon depend on various factors, including the quality of your products, pricing strategy, and marketing efforts. With the right approach, it is possible to generate significant revenue.

Q: Is it profitable to sell coffee on Amazon? A: Selling coffee on Amazon can be profitable, but it's important to consider transaction fees and other associated costs. However, being on Amazon can also provide excellent scaling potential for your coffee business.

Q: How can I promote my online coffee business? A: Utilize social media platforms like Facebook and Twitter to consistently share updates and engage with potential customers. Use relevant hashtags to increase visibility. Additionally, being present on multiple platforms and leveraging sales strategies like discounts and promotions can further promote your coffee business.