Boost Your Profits with Dropshipping in 2023

Boost Your Profits with Dropshipping in 2023

Table of Contents:

  1. Introduction
  2. The Importance of the Spread 2.1. Wholesale and MAP 2.2. Gross Margin and Expenses
  3. Understanding the Cost of Ads 3.1. Return on Ad Spend (ROAS) 3.2. Setting Ad Budgets
  4. Lead Value Optimization (LVO) 4.1. Increasing Customer Value 4.2. Additional Revenue Streams
  5. Conclusion

Drop Shipping Profitably in 2023: The Key Strategies

Drop shipping has been a popular business model in recent years, allowing entrepreneurs to start an e-commerce business without the need for inventory or upfront investment. But with the increasing popularity of this model, many wonder if drop shipping is still profitable in 2023. The answer is a resounding yes. In this article, we will delve into the strategies and tactics you need to follow to ensure profitable drop shipping in the coming year.

1. Introduction

When discussing the profitability of drop shipping, it's important to remember that, like any business, there are right and wrong ways to approach it. The people who struggle with drop shipping profitability often do so because they weren't taught the necessary strategies or didn't follow the guidance of experienced practitioners. In this article, we will cover three key strategies: the importance of the spread, understanding the cost of ads, and lead value optimization (LVO).

2. The Importance of the Spread

The spread refers to the difference between the wholesale cost of a product and the minimum advertised price (MAP). It is crucial to have a healthy spread to ensure profitability in drop shipping. For example, if the wholesale cost of a product is $500, the recommended MAP should be at least $1,000. This 2x wholesale pricing helps cover expenses such as shipping, merchant processing fees, and other business costs. By maintaining a significant spread, you can ensure a reasonable profit margin for your drop shipping business.

2.1. Wholesale and MAP

Understanding the concept of wholesale and MAP is essential for profitable drop shipping. Wholesale refers to the price at which you can purchase products from suppliers. MAP, on the other hand, stands for minimum advertised price, which is the price at which you list the product for sale to the end customer. It is vital to aim for a MAP that is at least double the wholesale cost, as this allows you to cover expenses and generate a profit.

2.2. Gross Margin and Expenses

While the spread provides a rough estimate of profitability, it is crucial to consider other expenses that impact your gross margin. These expenses include shipping costs to fulfill orders, merchant processing fees, and any additional costs associated with running your business. It's important to factor in these expenses to ensure that your gross margin remains high enough to sustain a profitable drop shipping business.

3. Understanding the Cost of Ads

Paid traffic plays a significant role in the success of a drop shipping business. Leveraging platforms like Google ads can drive relevant traffic to your store, but it's essential to understand the cost of ads and their impact on your profitability. The cost of ads should be determined by your return on ad spend (ROAS). For every dollar spent on ads, aiming for a minimum ROAS of 10x ensures that you generate a significant return on your advertising investment.

3.1. Return on Ad Spend (ROAS)

ROAS refers to the amount of revenue generated for every dollar spent on ads. If you spend $100 on ads, aiming for a minimum return of $1,000 in sales ensures a 10x ROAS. It's crucial to track the effectiveness of your ads and optimize them to achieve the desired ROAS. Starting with smaller ad budgets and gradually increasing them based on your return can help you maximize profitability while minimizing risk.

3.2. Setting Ad Budgets

When setting ad budgets, it's important to base them on your return on ad spend. Rather than allocating a fixed amount to advertising each month, your budget should be determined by how much money you generate from your ads. By continuously monitoring and optimizing the performance of your ads, you can scale your budgets while maintaining profitability. Remember, the key is to spend as much money as possible while maintaining a 10x return on ad spend.

4. Lead Value Optimization (LVO)

Once you have established a profitable drop shipping business using the strategies mentioned above, you can further increase your profits through lead value optimization (LVO). LVO involves maximizing the value of your customers and website visitors by offering additional products or services.

4.1. Increasing Customer Value

To increase customer value, consider offering expedited shipping or upgraded services for an extra fee. This not only provides a better experience for customers but also allows you to generate additional revenue. Partnering with companies that offer extended warranties and promoting them to your customers can also result in additional commission earnings.

4.2. Additional Revenue Streams

In addition to selling your primary products, you can explore affiliate marketing opportunities by promoting related products that you wouldn't sell directly. This allows you to earn commissions on sales generated through your referrals. By diversifying your revenue streams, you can further boost profitability and surpass your competitors.

5. Conclusion

Profitable drop shipping in 2023 is very much possible if you follow the right strategies. Ensuring a healthy spread between wholesale and MAP, understanding the cost of ads and optimizing your ad budget based on ROAS, and exploring LVO techniques will set you up for success. Remember, drop shipping is still a viable business model, but it requires a proactive approach and continual optimization to remain profitable.


  • Drop shipping is still profitable in 2023 if done right.
  • The spread between wholesale and MAP is key to profitability.
  • Understanding ad costs and optimizing your ad budget is crucial.
  • Lead value optimization (LVO) can further increase profitability.
  • Diversifying revenue streams through affiliate marketing boosts profitability.


Q: Is drop shipping still profitable in 2023? A: Yes, drop shipping can still be profitable in 2023 if you follow the right strategies and optimize your business.

Q: What is the importance of the spread in drop shipping? A: The spread, which is the difference between wholesale and MAP, ensures that you have a healthy profit margin to cover expenses and generate profits.

Q: How should I set my ad budgets for drop shipping? A: Your ad budgets should be determined by your return on ad spend (ROAS), aiming for a minimum 10x return. Start with smaller budgets and gradually increase them based on your ROAS.

Q: How can I increase customer value in drop shipping? A: You can offer additional services such as expedited shipping, white glove delivery, and extended warranties to increase customer value and generate additional revenue.

Q: Can I make more profits in drop shipping through affiliate marketing? A: Yes, by promoting related products as an affiliate, you can earn commissions on sales generated through your referrals, thus increasing your overall profitability.