5 Dropshipping Success Stories

5 Dropshipping Success Stories

Table of Contents:

  1. Introduction
  2. Afro Unicorn: Print on Demand Success Story
  3. Gymshark: From Supplements to Athletic Wear
  4. Wayfair: Endless Options for Home Products
  5. Nordstrom: Expanding Product Offering with dropship Assortment
  6. Macy's: Incorporating Drop Shipping for Instant Product Availability
  7. Conclusion



In the world of e-commerce, Drop Shipping has become a popular business model that allows sellers to sell products without holding any physical stock. It offers a range of benefits, especially for small brands looking to expand their online presence. In this article, we will explore the success stories of well-known brands that have either started with Drop Shipping or integrated it into their fulfillment process. By examining these brands, we will uncover the common theme that highlights the contribution of Drop Shipping to their success.

Afro Unicorn: Print on Demand Success Story

Afro Unicorn, founded by April Shower, is a prime example of a brand that found success with the print on demand form of Drop Shipping. April recognized the potential of e-commerce as the future and leveraged the power of custom products to build a strong community around her brand. By offering various types of custom products, Afro Unicorn experienced explosive growth. Today, April has partnered with Walmart, and Afro Unicorn party supplies can be found in over 3,800 Walmart stores.


  • The ability to offer a wide range of custom products
  • Building a strong community around the brand
  • Partnering with a major retailer like Walmart for increased visibility and accessibility


  • May face challenges in maintaining consistent quality control due to customization

Gymshark: From Supplements to Athletic Wear

Gymshark, founded by Ben Francis, initially started by selling supplements using the Drop Shipping model. Although it took them two months to make their first sale, they persisted and eventually earned enough money to expand their product line. They decided to focus on selling athletic wear but couldn't find the exact products they were looking for. To overcome this challenge, they invested everything they had in a screen printer and sewing machine to design longer, stretchier, and more fitted sports apparel. Ben Francis credits Drop Shipping for their ability to grow and become the successful brand they are today.


  • Flexibility in experimenting with different products
  • Lower initial investment by using the Drop Shipping model
  • Ability to adapt and create unique products based on customer needs


  • Need to constantly innovate to stay ahead in the competitive athletic wear market

Wayfair: Endless Options for Home Products

Wayfair, an online marketplace for home products, has embraced the Drop Shipping business model to offer customers a vast selection of products. With millions of items in their catalog, Wayfair largely relies on Drop Shipping from thousands of different suppliers. This approach eliminates the need to worry about physical inventory limitations, allowing them to provide customers with endless options for their home needs. Co-founders Niraj Shah and Steve Conine recognized the opportunity in online shopping and leveraged Drop Shipping to build a successful online platform.


  • Massive product catalog with nearly limitless choices for customers
  • Elimination of inventory-related concerns
  • Collaborations with numerous suppliers for diverse offerings


  • Potential logistical challenges when coordinating with multiple suppliers

Nordstrom: Expanding Product Offering with Dropship Assortment

Nordstrom, a prominent clothing retailer in North America, has experienced a significant increase in online sales by incorporating the Drop Shipping model. This expansion has allowed them to offer customers a wider selection, thanks to an expanded assortment of Dropship products. In 2019 alone, Nordstrom saw a strong increase in online sales without having to increase their inventory investment. By capitalizing on the potential of Drop Shipping, Nordstrom aims to continue increasing their product choices to approximately one and a half million in the coming years.


  • Ability to quickly expand the online product offering
  • Improved customer satisfaction by providing more choices
  • Cost-effective growth strategy without significant inventory investment


  • Maintaining consistency in product quality and branding across numerous suppliers

Macy's: Incorporating Drop Shipping for Instant Product Availability

Macy's, a renowned department store, embraced the Drop Shipping model early on to enhance their online presence. By incorporating this business model, Macy's was able to expand their online catalog and offer products immediately without the need to order stock. This led to improved customer satisfaction and quick availability of a wide range of products. Macy's success with Drop Shipping demonstrates the effectiveness of the model in streamlining operations and meeting customer demands.


  • Instant availability of products for online shoppers
  • Cost savings by eliminating the need to store physical inventory
  • Increased product variety without the limitations of physical space


  • The risk of relying heavily on suppliers for fulfillment and delivery


The success stories of Afro Unicorn, Gymshark, Wayfair, Nordstrom, and Macy's highlight the significant impact that Drop Shipping can have on the growth and expansion of online businesses. This business model offers numerous advantages, such as increased product variety, reduced inventory investment, and the ability to quickly adapt to market demands. By leveraging Drop Shipping, small brands and large companies alike can take their online stores to new heights. It is clear that Drop Shipping is a valuable strategy that can contribute to the success of any e-commerce enterprise.


Q: What is Drop Shipping? A: Drop Shipping is a business model that allows sellers to sell products without holding physical stock. Instead, they partner with suppliers who directly ship the products to the customers.

Q: What are the advantages of Drop Shipping? A: Some advantages of Drop Shipping include reduced inventory investment, increased product variety, and the ability to quickly adapt to market demands.

Q: Are there any challenges associated with Drop Shipping? A: Drop Shipping may present challenges such as maintaining consistent quality control, coordinating with multiple suppliers, and relying heavily on them for fulfillment and delivery.

Q: Can Drop Shipping be profitable for small brands? A: Yes, Drop Shipping can be profitable for small brands as it eliminates the need for significant upfront investment in inventory and allows for flexible experimentation with different products.

Q: How can Drop Shipping contribute to the success of an online store? A: Drop Shipping enables online stores to expand their product offerings, improve customer satisfaction by providing more choices, and streamline operations for quick product availability.