Increase Review Rates on Shopify with Opinew
Table of Contents
- Introduction
- Configuring DNS Records
- Timing Your Review Requests
- Setting up Coupons
- Customizing Email Subject and Preview Text
- Configuring the Email Body
- Utilizing SMS Requests
- Incorporating Printed Requests
- Adding a Review Reminder
- Configuring the Thank You Page
- Reminding Customers to Add Photos or Videos
- Taking Control with Advanced Template Editor
- Conclusion
Introduction
In this article, we will explore how to configure a successful review requesting sequence to increase the likelihood of customers leaving reviews. We will cover various strategies and tools that can boost review rates, including incentives and reminders. Additionally, we will delve into the importance of DNS records, optimal timing, email customization, SMS requests, printed requests, review reminders, and the use of thank you pages. By following the steps outlined in this guide, you can significantly improve the number of reviews you receive, enhance customer engagement, and boost your business's reputation.
Configuring DNS Records
One of the first steps to increase your chances of getting reviews is to configure your DNS records. DNS records ensure that the emails sent to your customers are associated with your own domain, rather than being sent via a third-party provider. By aligning the email domain with your business's domain, you reduce the chances of your emails being marked as spam or ending up in the promotions folder. In this section, we will guide you through the process of configuring your DNS records, including step-by-step instructions for popular domain hosting providers like Namecheap or GoDaddy.
Timing Your Review Requests
The timing of your review requests plays a crucial role in obtaining feedback from customers. In this section, we will discuss the ideal delay after which you should send your review requests. We recommend setting the delay period to two or three days after the customer receives their order. This allows sufficient time for them to experience the product before being prompted to leave a review. We will also explore how to leverage integration with order fulfillment apps like Aftership to automate this process and ensure accurate timing for your review requests.
Setting up Coupons
Offering coupons as incentives can significantly increase the number of reviews you receive. In this section, we will guide you through the process of setting up coupons to encourage customers to leave reviews. We will discuss the recommended discount range and show you how to easily create and manage coupons within your Shopify store. By offering discounts in exchange for reviews, you can double the review rate and strengthen customer loyalty.
Customizing Email Subject and Preview Text
The subject line and preview text of your review request emails play a crucial role in capturing the attention of customers. In this section, we will explore how to customize the subject line and preview text using merge tags to personalize the content for each customer. By optimizing the subject line and preview text, you can increase the open rates of your emails and improve the relevance of the email content to the recipient. We will provide practical tips and examples to help you create compelling subject lines and preview text.
Configuring the Email Body
The email body is where you can make a strong impression on customers and persuade them to leave a review. In this section, we will guide you through the process of configuring the email body to effectively communicate your message. We will cover aspects such as adding your shop logo, incorporating coupon incentives, and personalizing the content. By optimizing the email body, you can enhance the likelihood of customers engaging with your review requests and leaving feedback.
Utilizing SMS Requests
While emails are effective, utilizing text messages for review requests can yield even higher response rates. In this section, we will explore the benefits of using SMS requests and guide you through the process of setting them up. We will discuss the importance of SMS as an underutilized channel and provide tips for optimizing your SMS content to capture customer attention. By tapping into SMS requests, you can further maximize the number of reviews you receive.
Incorporating Printed Requests
In addition to digital requests, incorporating printed requests on packaging slips can be an effective way to prompt customers to leave reviews. In this section, we will discuss the integration of printed requests with order printer apps and guide you on how to configure them. We will explore the benefits of using printed requests and the potential impact they can have on increasing review rates. By leveraging printed requests, you can reach customers offline and encourage them to share their feedback.
Adding a Review Reminder
Sometimes customers may forget to leave a review despite receiving a review request. In this section, we will discuss the importance of review reminders and guide you through the process of setting them up. We will explore the optimal timing for sending review reminders and offer suggestions for crafting effective reminder emails. By implementing review reminders, you can increase the chances of customers leaving reviews even after the initial request.
Configuring the Thank You Page
The thank you page serves as a valuable opportunity to engage customers further and encourage them to provide additional feedback. In this section, we will explain the importance of the thank you page and guide you on how to configure it to match your branding. We will explore the potential benefits of displaying a coupon on the thank you page and discuss strategies for optimizing its content. By leveraging the thank you page effectively, you can enhance customer satisfaction and increase long-term loyalty.
Reminding Customers to Add Photos or Videos
Photos and videos can significantly enhance the impact of reviews, providing visual evidence of customers' experiences with your products. In this section, we will discuss the benefits of photo and video reviews and guide you on how to remind customers to include them. We will explore the use of additional incentives such as higher-value coupons to encourage customers to go the extra mile. By incentivizing customers to add photos or videos to their reviews, you can create a more engaging and persuasive review collection.
Taking Control with Advanced Template Editor
For those seeking more customization options, the Advanced Template Editor allows you to take full control over the email templates. In this section, we will explain how to access and utilize the Advanced Template Editor to customize your review request emails, coupon emails, and photo reminder emails. We will demonstrate the drag-and-drop editor and highlight the various elements you can modify. By utilizing the Advanced Template Editor, you can ensure that your review request sequences align perfectly with your brand identity and effectively engage your customers.
Conclusion
In this comprehensive guide, we have explored the process of configuring a successful review requesting sequence. We have discussed various strategies and tools that can boost your review rates, from configuring DNS records to customizing email content, utilizing SMS requests, incorporating printed requests, and setting up review reminders. By implementing these strategies and following the step-by-step instructions, you can significantly increase the number of reviews you receive, improve customer engagement, and enhance your business's reputation. Implement these techniques to optimize your review requesting sequence and drive success in your review collection efforts.
Highlights
- Configure DNS records to ensure email deliverability
- Optimize timing for your review requests
- Offer coupons as incentives for reviews
- Personalize email subject and preview text
- Customize the email body to engage customers
- Utilize SMS requests for higher response rates
- Incorporate printed requests on packaging slips
- Send review reminders to prompt customer feedback
- Configure thank you pages to enhance customer satisfaction
- Incentivize customers to include photos or videos in their reviews
- Take full control over email templates with the Advanced Template Editor
FAQ
Q: Can I offer different coupon incentives for different products?
A: Yes, you can create and customize coupons for specific products within your Shopify store. This allows you to offer targeted incentives based on the products customers purchase.
Q: What if my customers do not have an email address on file?
A: If you have customers who do not have an email address associated with their orders, you can reach out to them via SMS requests. This ensures that you can still send review requests and increase your chances of receiving feedback.
Q: Is it possible to integrate printed requests with specific order printer apps?
A: Yes, our platform allows integration with popular order printer apps. By configuring the integration, you can include printed requests for reviews on your packaging slips, prompting customers to leave feedback.
Q: Can I customize the appearance of the thank you page?
A: Absolutely! The thank you page can be fully customized to match your branding and desired content. You can include logos, personalized messages, and even display coupons to further incentivize customers.
Q: How do I take advantage of the Advanced Template Editor?
A: The Advanced Template Editor provides full customization options for your email templates. Simply switch on the feature and utilize the drag-and-drop editor to modify the elements, layout, and overall design of the templates.
