E-Commerce Case Study - Using Collections For Big Cart Sizes
hey what's going on Travis pizza here,welcome to the next case study in,crushing ecommerce in this case study,i'll be talking about collection pages,now we talked about just locked to the,course about how important setting up to,collections are and having the right,related products showing on your sales,pages having everything tagged together,correctly so that you can have these,powerful assets and marketing tools that,do very well with e-commerce stores,there's lots of different ways to go,about promoting your collection page,like you said it's going to be a page,with a certain type of products listed,there so that when one buyer comes in,they see a part they like they should,like the rest of products on that,collection page as well or at least some,of them so that's the whole idea about,what's going on so we can go ahead and,start sending fans that had in Bobby I,just prospects directly to this,collection page it gives them a wide,assortment of what's going on there you,can also find buyers of previous,products ears and send them to the,collection page and show them here's,what else we've got and the different,ways like that to get those people back,into your store and both those are very,effective especially when you start,doing video ads where you can show,multiple products in that one ad and,also the style i'm going to show you,right here where we're actually showing,four different products with a special,technique on getting people to our,collection page as well as getting them,to the individual product page as you,can see we just start us one just a few,days ago two days ago it's saying only,one conversion i had the wrong,conversion pixel in there and so this,morning so we've actually had to take,three for sales but because of this is a,collection page style where they're each,of those were over a hundred dollars if,you i bought three to four shirts and,each of those and that's because of the,ad style we're using here and we're sent,to be with a collection page which,really encourages those larger orders,and larger purchases so here's the ads,that we got going on you know we we have,four separate shirt pictures here each,of them is 1212,pixels kind of like our normal,advertisement would be but we upload all,four of these individual pictures into,one fan page post on the fan page so,let's take a look at it here's the fan,page right here this has got the the,order here the centum directly to the,collection page and this is a Harry,Potter angoor going so the Harry Potter,collection sent to the normal type of,message tag someone you might love this,or something like that and then we have,the individual product and integral,pictures here which we can go in and,after you post them you can edit the,description and link to the individual,product page itself so we're getting an,individual interaction on this on these,shirts as you can see different ones are,reacting differently but each of them,link out to that individual product and,then we also h
in this video we're gonna unpack 12,killer ecommerce marketing strategy tips,this is one that you can't miss if you,have an e-commerce store check it out,hi I'm JB with marketing 360 and we help,small businesses grow with our marketing,and design talent technology through our,number one marketing platform marketing,360 we call marketing and design math we,love math and hopefully these videos,will help you fall in love with Matt too,so make sure to follow us to learn tips,tricks and strategies to grow your,business and fuel your brand ecommerce,marketing can be super complicated,there's just so many different things,that you can do and so in this video I'm,going to break down 12 tips that we,recommend you really focus on first if,you dial these in you're gonna be,successful online so let's jump right in,tip number one is use a good shopping,cart there's three shopping carts that,we work with with clients all the time,that we really love and so check these,out if you're not already on these cars,Shopify WooCommerce and BigCommerce,these free carts are really good from a,perspective of SEO design and also paid,search so running paid ads even on,social it has everything you need to,scale your business it also has the,support team to back you up when you,need the help so check out one of those,cards if you don't already have tip,number two spend a tremendous amount of,time optimizing your product pages with,regards to SEO and design so what I mean,by that is SEO would be a good product,title,okay don't just call it something that,only you would know call it something,within the title that people are,actually searching online so do some,keyword research figure out what people,are searching for your products and make,that part of your product title also,include that in the description of the,product write a good description,remember this is your 24/7 sales person,your product page never calls in sick it,works through the weekends and the,holidays,every time somebody visits your product,page you want they one,perfect sales pitch so put some time,into that also product photography,hugely important make sure that,photography is really really clean,smooth and a nice design and,professional and also if you can do a,product video this is massively valuable,make sure you invest in doing some,product videos to explain your products,and more details final tips here make,sure you have trust badges on the page,make sure it says things like you have,fast shipping free shipping all that if,you have that and also get reviews of,your products you want to have reviews,on your product pages studies show if,you have reviews on your product pages,that can increase your conversion rate,significantly up to 400% of by having,product reviews so make sure that you,get product reviews on your page tip,number three is a little more advanced,with regards to SEO but it's making sure,you have schema markup on your product,pages what this means is when somebody,searches on google ri
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3 ways to start an e-commerce website
3 ways to start an e-commerce website
in this tutorial we will tell you about,the three options that you can use to,start an e-commerce website there are,many websites which can be used for,opening up a store open your web browser,and type ww big commerce com enter the,name of your store your email address,and a password for your account and,click on the start your free trial today,button in order to create your store you,will need to enter some basic,information about your store such as the,location of your store the product which,is to be sold etc once you are done the,creation of your store will be in,process once it is ready click on the,visit your store button you will land on,the main setup page where you can change,the look and other settings of the store,through the seven steps which will,appear on the page first of all click on,the settings option from here you can,change the name of the store enter the,address and make other changes while you,are in the website tab,right next to the website tab there will,be seven other tabs it is not necessary,to change all your settings but let's,have a look at some of them the language,and date tab allows you to set the time,and date of your region the images tab,allows you to set the image sizes if you,go to the display settings you can,select the number of products that will,appear on the main page or the number of,products per page after you are done,with the settings click on the Save,button which is on the top left corner,of the page and you will be redirected,back to the main page to choose your,stores design click on the third option,from here you can apply different themes,to your website,in order to add a logo from your,computer click on the upload a logo,image from my computer radio button,select the logo image and add it,in order to add a product go back to,your homepage and click on the fourth,option as we have used a free template,some products will already be included,in our store to add a new product first,write the name of the product along with,its skew in order to add description go,to the product description box click on,the picture icon if you want to add a,picture and then return to your home,page next choose the payment procedure,select the payment provider and enter,the relevant information,after you are done go to the homepage,and click on the view store button your,store will open in a new window and from,there you can click on your product the,image loading takes a bit of time but if,you click on the product you will be,able to see the image of the product,along with its description another,similar website is Shopify open your,browser and type in ww sh OPI FY com,enter the information which is asked at,the bottom of the page write the name of,your store along with the email address,and password and then click on the,create your store now button after a few,moments your store will be created to,visit your store click on the take me to,my store button when the new page opens,click on the add your first product,but
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Shopify vs Bigcommerce - Add Product - Day 2
Shopify vs Bigcommerce - Add Product - Day 2
hey guys this is loans from filled my,e-commerce calm and in this video I'll,be adding a product to both Shopify and,big commerce and we look at the process,of adding just a single product i'll be,adding a t-shirt and i won't be adding,multiple products and i'll save that for,another video so let's jump right in so,we'll start with Shopify first from,Shopify home they can go to product and,then click Add product and here you can,enter the title description and then,bunch of other settings here so let's,start from the top here and want to type,in t-shirt and then for the description,i'm just going to copy and paste what i,have here and for the image this is the,product image and it can just uh you,know drag in the image right in here,from your desktop and then for the price,I'm just going to enter $29 and you can,also charge taxes on this product or not,and I'll go over taxes in another,tutorial video let's scroll down if you,want to keep the inventory numbers in,here you can do that as well and you can,have you can up shop if I keep track of,the inventory or if you do prefer to do,it manually or you have another method,you can click you can check don't track,inventory and for shipping you can we,enter the weight in here and for the,variant is what this is what we want we,want to add you know different sizes and,colors right for the t-shirt so click,Add variant and it populated with size,for the first one already so I'm just,going to enter s for small and press,enter m4 medium and then elfo large and,then let's click add another option and,for the color i'm going to enter orange,blue and green so one downside with,Shopify is that you don't have cut you,can't have color swatches shown in order,to do that you would have to change the,HTML code or you can download I believe,a plug-in from their marketplace I might,be free might be not I'm not one hundred,percent sure on that one you can we do,it from right here you have to edit the,HTML code as opposed to BigCommerce I,which I'll show you later you can,actually add color swatches or texture,patterns and inside the swatch so as you,can see it already populated with the,price and with the different sizes and,colors in here and so you don't have to,do that and here on the bottom search,engine listing preview so here you can,actually edit how it's going to show,from google search so if you go to,google.com and search for any products,you know this is how it will look like,so for some reason you don't like the,how is showing up by default in here you,can change the title of the product the,description and also how the URL is,being shown you can change that in here,for this video I'm just going to leave,everything as is and let's grow up and,let's click a safe product and let's,click view to take a look at the product,page so here I have the product with my,description here with different sizes,and different colors ok so let's just,see how this process works in,BigCommerce so from the big comments,dashboar
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BigCommerce Webinar #1 by Madwire Media
BigCommerce Webinar #1 by Madwire Media
alright thanks for introducing us Eric I,have Jerry Kelly here with me my name is,JB Kellogg Jerry hey guys it's Hampton,yeah so today we're going to be covering,some important topics on bigcommerce the,topics are going to be covering this,webinar are displaying trust and,credibility basic store design tips in,the essential store SEO tips that will,help you sell better online again we're,from mad wire media that's mad why are,web design com we're a big Commerce,certified partner if you have any,questions during or after the webinar,feel free to give us a call it's eight,eight eight eight seven 2373 for this,webinar is also referenced at support,BigCommerce com / questions / 1261 make,sure to bookmark that page and keep it,handy because it covers in depth a lot,of topics are going to be talking about,today in detail so that we don't have to,go into too much depth on how to do some,of these things on BigCommerce you can,reference this particular page here and,it has detailed instructions on how you,do some of the things that will be,covering like installing your SSL,certificate and whatnot so that's the,support BigCommerce com / questions /,1261 so the first topic we're going to,cover here today is displaying trust and,credibility and to do that we're going,to use the case study of a successful,bigcommerce store emed ramps com first,thing we want to take a look at here is,the domain name make sure to always use,your own domain name not the temporary,domain name like you see here which is,dot my BigCommerce com your store name,maybe commerce com the Commerce provides,that temporary domain name but when your,stores completed and ready to go and,start marketing and driving traffic to,it you want to have your own domain name,Jerry do you want to explain why that is,important hey you bet and you see right,here in eMED ramps you also see a,keyword ramps in here that kind of fix,the overall theme of their site so,having the name of the site with a,keyword and it really helps with just,the organic placement of your site as,well ok good and there's instructions,from,that reference page that I talked about,earlier on how you can install your own,domain name on your BigCommerce store,it's pretty straightforward they have,you know step 1 through 10 or more which,walks you right through how to do that,yourself and here's that reference page,a screenshot of it and remember that's a,link to this page is at support,BigCommerce com / questions / 1261 this,link will be up in the top right corner,of a lot of these slides for you to,reference but this this is the page,where it walks you through how you can,set up your own domain name a couple of,important things right off the bat on,your store design you want to have a,professional logo and you want to have,your contact information readily,available you can see here in the header,they have a very professional logo on,this site and also they have a live chat,which is working and a phone number and,maybe you want to exp
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hi everybody Scott Yoder here with,e-commerce marketing 360 talking to,senior marketing executive Bobby shell,and we're just going to review some of,the main ideas that you want to know,about if you're looking into starting an,e-commerce business and developing an,e-commerce website so Bobby let's jump,right in,kind of a big question with this can,anybody get into e-commerce can anybody,do this I'd say yeah I think anyone can,do this one of my first e-commerce,clients he was selling some products out,of his garage and now he's a,multi-million dollar business really,yeah I think with the right work ethic,ecommerce you can definitely do it,and why is that what's making it easier,nowadays well nowadays compared to you,know say like 10 15 years ago where you,had to focus on inbound marketing that,you could not quantify and actually,figure out like in terms of like ROI how,things are working,mailers billboards catalogs catalogs,some of these words are even foreign at,this point to me but building an inbound,strategy when you can just target people,who are looking for a specific product,it's much more effective okay on that,good so I think what a lot of times one,of the things we've seen is that having,a niche is important you can't just go,out and hope to sell shoes against Nike,yeah how do you people develop that,niche how do they find that marketing,space that allows them to be profitable,yeah,I think when it comes to determining,that marketing space one of the big,factors is just remaining relevant in,people's minds and one powerful tool is,retargeting so whenever you're on,e-commerce you know there's a there's a,bubble almost with e-commerce where,there's so much room and then there's so,many competitors so some of the things,we do is we will focus on inbound paid,ads will focus on SEO as well as,retargeting bringing customers back that,are familiar with your brand but I'm,sure something we'll talk about a little,further into this just kind of meeting,together and we will email marketing and,not other areas and we'll come back to,remarketing a bit even to just stick,with us a little bit more in terms of,that the product niche,the importance of that and how you kind,of feel that out what if clients done,that it helped like you mentioned the,guy with the garage what kind of what,kind of thing tends to be successful,with this yeah I think the word niche is,important and I think a lot of times,what it is is people will try to stretch,a little too far so I had a gentleman,once who sold anything in relation to,wheels and tires after the first year we,realized wheels was our best option,we started getting better supplier costs,and then that increased our margin we're,able to create more sales on wheels,where tires the margin was a lot smaller,and it just wasn't profitable for us,long term to go after that but one thing,we can do and I think Apple does well,not to go on a rant but they'll sell you,a computer right and then they get you,with the accessorie
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3 Email Marketing Campaigns You Must Have
3 Email Marketing Campaigns You Must Have
so this is what we're gonna be talking,about guys the three email marketing,campaigns that you must have to really,grow your brand and fuel your brand so,gonna give people here another 15-20,seconds to pop on here I'm and then,we'll start walking through it hopefully,this information is helpful for you guys,to really leverage the power of email,marketing to fuel your brand grow your,brand increase your sales and everything,in between so I'm gonna go ahead and get,started here guys let's start moving,through it so the three campaigns that,you absolutely have to be running as a,must-have for your brand or number one,to convert more prospects into customers,so that's taken a lead and converting,them to a customer and or maybe a,potential customer of an e-commerce,store and converting them to an online,purchaser that so that's number one,number two is to increase your customer,lifetime value so once you have a,customer base how can you get more,revenue out of that existing customer,base so that's number two and number,three is how to get more reviews and,referrals with email marketing and so,let's break these down so with all of,this the key is automation you want to,automate right you don't even want to,have to lift a finger right you just,want that thing just to run,automatically so that all of these,things that we're gonna talk about today,are things that happen without you ever,even needing to you know put any energy,behind it once it's set up and that's,the thinking and that's the goal we're,gonna talk about lead generation versus,e-commerce keeping in mind the,strategies are slightly different for,those two goals and so I will integrate,that in with the tips that I'm talking,about here so I'm gonna start with lead,generation I'm in the focus there so,when it comes to converting more leads,into customers the process that you want,to have for automation is number one you,start with a good call to action so that,call to action would be maybe to get a,free quote or whatever it might be which,leads to a form right and that form will,capture the information what you want to,automate is as soon as somebody submits,that,form it goes to a beautiful thank-you,page now don't just have a thank-you,page that says we received your,information beautify it right put more,content on there put your reviews on,there put maybe the next step in the,process on there put a lot of good,content on the Thank You page because,that's really your first opportunity to,build trust for that customer or,potential customer so that they move to,becoming a customer the next thing you,want to do with the form is make sure,that the form automatically goes into,your CRM so that's all automated and it,puts them into a list which allows you,to nurture your leads automatically,that'll give you the power of automation,so the first automation is gonna need to,be a thank you email so they're gonna go,to a beautiful thank-you page and at the,same time they should receive an,automatic email
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7 Steps to Start Selling Gift Cards for a Local Business
7 Steps to Start Selling Gift Cards for a Local Business
in this video we're going to talk about,seven steps to start selling gift cards,online as a local business coming up,so why sell gift cards online as a local,business well it's simple,people want to support local businesses,even if they don't need the businesses,products or services today,a great way to tap into that is to sell,gift cards online,this allows the community to support you,by buying gift cards for themselves,or their friends and family so by,offering gift cards,online as a local business you're,allowing the community to support you so,why wouldn't you do that,so let's talk about the steps to getting,started how you can take advantage of,selling gift cards online,as a local business so step number one,is to create a simple online store that,allows you to sell,digital gift cards online so if you,don't have a platform to use you're not,sure where to get started,check out marketing 360 and take a look,at the shop app,the shop app is really easy to use it,allows you to set up online gift cards,that people can buy,really easily and for you to keep track,of those on the back end is super simple,so check out that solution step number,two is to allow your customers to buy,these gift cards,through your store for themselves or,somebody else,so what you're going to want to do is,set up a page on your website for gift,cards,where people can go to that page they,can see the gift cards that you have,available,usually it's just one they can enter in,the total that they want the gift card,to be worth or you can have a preset,total,and they can just check out right online,when they do that the gift card's,purchased it's that easy,step number three is to make sure that,when somebody does make a purchase of a,gift card online,that the customer receives a nicely,branded digital gift card in their email,so as soon as they check out they'll,receive an email with the gift card in,their email,it looks good they can use the gift card,from that point right from their email,or they can forward that email to a,friend and give them gift card as a gift,step number four is to make sure that,you have a system that allows you to,just see,all the active gift cards you can search,them you can track them you can manage,all your gift cards right from your,online store right from the back end so,if you're a business owner or a store,manager or a business manager or,something like that you're just going to,want to have a system that makes it,really easy for you to manage all these,gift cards,if you don't know of a good system for,that check out marketing 360 the shop,app does all of this it's really easy to,use,step number five is to make sure that,you mark the gift card as,used in the system after a customer uses,the gift card in person,so if you have an online store where,somebody can use this gift card and buy,online it's pretty straightforward it's,all automated,but let's say that they walk into your,store they show you the email or maybe,they print it off the gift car
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eCommerce Product SEO Tips | Chris Johns & JB Kellogg
eCommerce Product SEO Tips | Chris Johns & JB Kellogg
what's up guys jb with marketing 360,here with chris johns today we're going,to be talking about,product seo and how powerful and,important that is you know,you can spend a lot of money on paid,advertising it can get pretty expensive,and if you don't have a lot of margins,it can be kind of tough to have a good,return but if you have really good,organic reach and visibility and you're,getting that free traffic,and it's great traffic because people,are searching so they're specifically,looking for those products that's,obviously a no-brainer and that's huge,so,chris has a ton of experience when it,comes to this and so have him on today,to break down the top tips and power,points on,on how you can basically take your store,and,increase your product seo and organic,reach and visibility so that's the,thinking so chris good to have you,happy to be here thanks for having me,awesome well let's jump in what do you,think where do you start,right on well i guess uh first and,foremost what is product seo and it's,really just organizing the content on,your product page,so that you're more visible and you're,getting the traffic to your site,and if your website is your you know,your 24 hour sales person,doing that product page seo it's really,just investing in that that sales person,so they're more effective you're getting,more traffic you're closing more deals,um and i just wanted to offer some,insights into simplifying the process,stuff that you can do yourself for free,um or stuff that you can have outsourced,just to improve,um your website performance in general,i love it so i have an e-commerce store,i'm selling all these products where do,i start,good question uh well i think at its,core,let's let's simplify it right product,title product description,um now you are going to have to do some,keyword research beforehand and that,could be a totally,you know a separate video altogether,where we could really deep dive into,five to ten minutes on,what is the best way to do product,keyword research,but generally what i do is i just,broadly search what i think i would,search for if this was my product,and google will give you recommendations,on did you mean this other people have,searched that,and i use that as a basis to form,what would be a strong product title and,keywords that i want to go after so,making sure that you have a really,strong product title is really the first,step,in making sure that google is putting,your,product page in front of people who are,searching for you know relevant stuff,like what you offer,um so just to jump in there real quick,on the product title i think it's,important to note too,i see a lot of e-commerce stores with,like these crafty titles and like,unique product names and that's cool,but also that's not really helping you,for seo right don't you want to think,about what people are actually searching,and maybe you can put your own spin,on it to the end of it or something like,that but that title is so critical for,seo you probab
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Ecommerce Optimization Review - Critiquing Shopify Store Design with Conversion Optimization Mindset
Ecommerce Optimization Review - Critiquing Shopify Store Design with Conversion Optimization Mindset
hi guys it's Samuel Larsen here and I,just went through my little archives,here and noticed this one video that I,did for a client critiquing his designs,so I think there's a lot of benefit for,you guys in here as well so you can take,a look I see the same mistakes pretty,much repeated over and over again on the,similar basis and on same layouts,basically so this is just me eight,months earlier just doing a really quick,analysis and seeing these basis for the,first time so enjoy their younger me,share some wisdom and hopefully you are,able to the lender lot alright thanks,hello there let me just do a quick,five-minute analysis maybe we spent one,minute page and go through these,mock-ups that you sent me on cell just,like may look at them from conversion,optimization standpoint but let's see,what we can find here so you want to,complete the optimizer I think like we,could make card a little bit simpler so,we wouldn't have these buttons here for,example then I would love you to deal,with like three most common objections,so basically why buy from skinny free so,something like free worldwide delivery,right here call us anytime at the 1 2 3,etc and possibly some like a third,objection that you get a lot for example,like free returns or if you not happy,you can return it and stuff like this so,that would make it like a little bit of,a more seamless process to convert,customers also would be good to have a,phone number somewhere if you do,actually have 150 k followers icon you,must have like some kind of a phone line,that that people can call if they run,into problems they're not gonna call,into that line very often but it's good,to have there so that's my notes for the,card page on insurance pretty good um,you could remove this even on this,button here because when people go to,the cart it's a conscious decision like,they're not gonna end up there without,are actually wanting to buy so now,you're kind of giving them an easy exit,here um the aircard looks in general it,looks pretty good it's clean it's on,exactly how it should be like it's not,confusing also one thing I would add is,like all orders will be processed in,u.s. dollars or whatever you're,processing them us okay so that's guard,let's move on on okay looks like we have,a product page here and so here I would,love to have more pictures i'm not sure,like what this picture is really doing,here doesn't seem to that much in,general it's probably not a good idea to,have a share buttons here you find,people don't really share it that often,and then it's kind of distracting them,especially when it's this close to the,add to cart button also um in terms of,colors i would like that to cart to,kinda like pop out a bit more since now,it's just um the same color as,everything else so it's like color of,your case hierarchy of colors you would,want the action that you want them to,take to be as easy as possible and stand,out a little bit more so let's see i'm,not sure i didn't read the copy on your,page so
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