Copy Zipify’s Early Bird Campaign (Product Launch Funnel)
hey i wanted to break down the templates,that we're using in this promotion,starting with the early bird opt-in,and thank you page and talk to you about,why we used them,and what worked for about them and what,didn't so let's take a look at this one,here,and you'll notice i'm giving you the,mobile view of the opt-in page,headline sub-headline call to action,and opt-in box now what you can see here,with this template if we look at the,heat map,is that all of the activity is right,here,on this opt-in box and that is what you,want you want for the opt-in box to be,where the action is so you want it above,the fold on mobile i'm gonna go into the,editor of this template,you'll notice that we have two headlines,this one is hidden,on mobile and this one here is hidden,on desktop and tablet that way we can,have a good looking font size,for desktop and tablet and a good,looking font size for mobile,you'll notice that we're using a colored,backdrop,on this and we're using white text now,if you have white text you can click,this dark mode thing here so you can,edit it and then you can get rid of the,dark mode,and that way you can have a nice editor,but you can still get white text what we,find is that,white text with a colored backdrop is a,really nice,easy on the eyes easy to keep for people,to read and it leads them,right to the opt-in box you'll notice,that on this button we're using,perceived actionability we have the,pulse,xl animation so that when a user hovers,over it on desktop it pulses,we're also using a colored backdrop on,this opt-in box and that allows us,to break up the page and break up the,eye line so you see the headline,sub-headline,and then it's very easy to see the,opt-in box as you can see here,on the heat map from desktop tablet and,mobile you'll notice that most of our,traffic,is mobile and tablet that this is our,highest converting opt-in page,ever and it's because it's real easy to,see the different segments of the page,easy to read the headline sub-headline,and call to action,easy to see where the opt-in box is,because of that colored backdrop,and then we have some images that sort,of support the sale,and give you a sense of the product and,then another call to action box at the,bottom and you'll notice from the heat,maps,that while the call to action box at the,bottom doesn't get as many,it does get some and we found that,having two ctas,where you can opt in i mean 274 people,are eight percent,opted in right here rather than at the,top one so we found that the double call,to action,actually works really really well and,then we have a little line break,and our um you know contact us terms and,privacy so,this opt-in page very simple very,lightweight load super fast on mobile,converted extremely well and i highly,recommend it and this template is,available for you inside zipify pages,now let's quickly look at the thank you,page that we used,so this is our mobile thank you page and,you can see that we are using the zipify,pages featur
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OCU’S 5 MOST POWERFUL (YET OVERLOOKED) FEATURES
OCU’S 5 MOST POWERFUL (YET OVERLOOKED) FEATURES
hey Jeff from zip if I hear just by,turning one-click upsell on we've seen,our users experience a 10% lift and,overall revenue from day one however,there are many other features built into,the app that make it even more valuable,than just this initial boost in revenue,in this video we're gonna go over the,most overlooked features that can save,you time and add money to your bottom,line first up let's talk about what to,offer for upsells when offering an,upsell you have to incentivize someone,to take your offer generally this is,done by offering more of what they just,bought at a discount or offering a,complimentary product at a discount,whatever you want to offer as your,upsell OCU makes this easy for example,if you wanted to offer another of what,they just bought as your upsell just,select a product from your store,customize the offer page and you can,even be specific on which product,variant should be offered finally add,the upsell to any products that you want,associated with this upsell and you're,all set now that we've covered what to,offer you might have caught that,generally you need to offer a discount,on your upsell OCU makes this a breeze,whatever discount you want to use on,your upsell just type it in to the,discount field when you're setting up to,offer page OCU calculates everything for,you so the proper price is shown on the,page and charged to the customer no,coding necessary speaking of discounts,perhaps you wanted to give Shopify,discount codes away to incentivize and,initial purchases Oh see you can handle,that as well when someone uses your,Shopify discount code it's applied at,checkout then your one-click upsell is,shown after that purchase is completed,that's kind of standard functionality,right well what if you could take that,discount code and make it part of a,shareable link that you could use to,promote your specific offers whole,collections or just your store in,general then have that discount be Auto,applied when the customer goes to,checkout with the shareable discount,links OCU makes this possible use any,version of the available links just add,your specific code to the link and,you're all set,moving on to the checkout getting,customers to complete their orders is,always one of the hardest things to do,all the information the customer has to,enter provides a lot of different,opportunities for them to get bored,sidetracked or just not have the,available information and then they,leave the checkout process so to make,this process one,that easier with OCU you can turn on,google address autocomplete so all your,customer has to do is enter in a few,characters of their address and that's,all filled out for them just turn this,option on in your settings and customers,checking out won't have to fill out,their entire addresses anymore,easy-peasy,not only do one-click upsell users get,one of the best checkout apps on the,market they get some of the best help,and content for how to use the app to,increase revenue,the OCU support
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Zipify Pages vs ClickFunnels - Which page builder for your E-commerce business
Zipify Pages vs ClickFunnels - Which page builder for your E-commerce business
so you want to know the difference,between Zippo five pages and click,funnels well both of these applications,are something that a lot of e-commerce,business owners end up using to help,boost the amount of sales that they have,on their site it's a way to create,unique landing pages that you can drive,traffic from Facebook and Google and,your search engine optimization efforts,things like that,basically to drive more traffic make,more sales get higher conversion rates,there's two very fundamental differences,or a number of fundamental differences,between Zippo five pages and click,funnels and this video is going to,explore each of those so we're just,going to go through six different ways,that they're different but ultimately,what the way that they're the same is,the page builders okay now the first,thing you have to understand the,difference between Zippo five pages and,click funnels zipa five pages is creates,pages for your Shopify store so you need,to have a Shopify site to use zip 5,pages with click funnels you don't need,Shopify so that when you win it when you,look into the pricing elements the,pricing differences between zip 5 pages,and click funnels you kind of have to,way up those options of why you would,have click funnels versus zip 5 pages,because you're gonna with zipper fly,pages you're gonna need a Shopify store,as well now a lot of time you you're,probably already using Shopify and,you're just discovering which page,builders are available to you so that's,that's a tap into the elephant in the,room,let's hit the elephant in the room first,which is pricing now there's the,similarities between click funnels and,zip of five pages is that they actually,have very similar pricing models or,pricing brackets there both of them have,two tiers so reserve for pages at 60,$7.00 per month and that gives you,pretty much everything that you need to,get started with zipper 5 pages on the,Plus account which is the one which I,use you do get the additional split,testing functionality booster pages,which I don't use that much you get a,great reporting dashboard again not so,essential but the one thing I would say,is essential or the alongside split,testing the other essential item is a,Shopify blog integration and that allows,you to create really rich high-quality,blog posts because the Shopify blog,functionality is horrific,so all the standard Shopify blog setup,is really really bad to use so zip 5,pages makes that much much easier much,more rich experience with clickfunnels,you also have two tiers so you have the,standard click funnels at the $97 a,month there are annual accounts which,you can get as well and this gives you,20 funnels 100 pages and a maximum of,20,000 visitors a month and an unlimited,number of contacts custom domains only 3,and the other one that you can get is,their full Eddison suite which concludes,action ethics and back pack now action,ethics is essentially their email system,so you can it's basically an,autoresponder system an
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Zipify case study Yev Marusenko scaling FB ads
Zipify case study Yev Marusenko scaling FB ads
hey everybody as Jeff and yes coming to,you this was supposed to be Facebook,live but some technical issues we had to,get sorted out I wanted to be able to,interview ya but also allow him to be,able to share a screen and some,technical things prevented us from doing,it Facebook live so we're making this,recording so you can kind of still get,the same kind of gist of what we were,going to do there so you have why don't,you take everybody through like who you,are your background all that kind of,stuff before we kind of get into what,happened and the results you got and all,that kind of good stuff sounds good,thanks Jeff looking forward to sharing,exactly what we did and some of the,results that some of you guys might,apply to your business absolutely well,I'll go,to the share screen then so let me go do,you want to give us a quick like,run-through of your background you're,the business and all that kind of stuff,yeah,so I mean,you,can you see my screen right now I can,see the hero clip slide okay yeah so I'm,director of e-commerce and growth,analytics at Hero clip I started off,with in being academia and academic,scientists for 10 years kind of having,this analytical perspective but in the,last couple of years being more of a,digital marketer figuring out funnel,then ads and in the past year we grew,from two people to seven people so a lot,of this you'll kind of see that there's,great content that we have but also the,things that I figured out that I'm gonna,share today I think is like anyone can,take advantage of this and start using,this right now even if you're one person,to you so kind of applying a data-driven,marketing perspective to this yeah,that's awesome,all right everybody if you didn't see,Jeb's post originally in the group,basically what he was able to do through,a lot of different tests and stuff that,he ran is what was it five thousand page,views a month to over 150,000 yeah,that's correct,so that's a pretty big jump so that's,what we're gonna kind of go through,today we're gonna see what you've did,like where they were when they started,how he kind of scaled it to that and you,know just kind of look at the process,they went through so maybe you guys can,take that and implement it in your,business so yeah why don't you take us,through sounds good so I'm gonna show,you the steps that kind of big-picture,steps and our Facebook ads and it's,sending people to our website at,different landing pages and I'm gonna,show you so there's basically like three,types of funnels that we're doing to our,homepage to a page that leads to an,Amazon offer and then three to simplify,pages and it fits into our business,where we're kind of like combining like,our Amazon and our website and only now,starting our email marketing because,we're getting hundreds of subscribers,per day because we're able to cover the,cost of our of our ad cost with a,revenue of immediate sales right away so,it's kind of like a bigger picture of,how it fits into our brand and bef
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special promo pages and that does not,include hey as we're back here with you,and in this video we're talking about,holiday and special offer pages which,are only about 40 percent of your total,business if you look at these pages and,I'm gonna break down for you every,single one of them that we're using how,we're using them and why they're working,but if you look specifically and how,much money our business is making from,emails about 30 percent of our total,revenue if you look at 18 percent of,that or three million dollars came from,broadcast campaigns that went,specifically to special promo pages and,that does not include the revenue that,came from advertisements that also went,to these special promo pages so when I,estimated I estimate about a quarter of,our revenue is coming from special promo,pages holiday sales pages or the sale,campaigns that we're running once a,month so you've got to get good at,designing these landing pages for your,business because it can be worth about a,quarter of your business as you can see,here these are the emails that we send,out that are making revenue that are all,leading to special promo pages so let's,talk about some of the ways that we,think about these pages and then what,we'll do is we'll look at specific,examples of individual pages that we've,been using in the special promo and,holiday sales page category so the first,thing that we have are the boom holiday,logo experiments so one of the things,that we do and that we think is,important from a branding perspective is,every time we're running a sale campaign,what we do is we create a custom logo,that's specific to that sale campaign,now I want you to ask yourself right now,what is your favorite of these,particular campaigns this was used for,our anniversary sale what's your,favorite of these logos one two three,four five or six well if you said number,six you would be correct because that is,the one that we used and when we pick a,logo and this is just giving you some,some insight into how we do branding,when we're running these sale campaigns,once a month or once every six weeks,which by the way I think you as a,business owner should be doing I don't,care how big your community is if you're,not running a sale campaign at least,once every six months if you've got 50,people on your email list a hundred,people on your email list 300 people on,your email list you know 400 people on,your retargeting list it doesn't matter,if you run these campaigns these,discount promo campaigns once every six,weeks your business will grow now what,we do is we pick a sematic logo and then,we use that across all the ads for that,campaign we use it across all the emails,that we send out for that campaign we,use it across all the landing pages that,we have for that particular campaign,these are some emails these are some ads,on Instagram this is a,vo advertisement and what we do is we,have a video advertisement that will,lead to a special promotion page or,holiday sales page tha
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ZonTracker scenarios FB ads to Amz sales
ZonTracker scenarios FB ads to Amz sales
hi everyone this is yeah in this video I,want to show you examples how Jean,tracker will track sales in Amazon that,originated from Facebook ads and there's,all kinds of scenarios and I want to go,through a few of them so the most common,one number one that I've seen for beta,testers is from a Facebook ad directly,to an Amazon page whether it's a listing,or it could be any type of URL and,there's variation within this number one,where you might be putting a coupon code,and the ad or any way where it's,directly to Amazon so that's a very,simple one and I'm gonna have another,video where how to actually scale up,those types of ads whether you're,spending five dollars per day or $100 or,$1,000 you want to be able to make,decisions using the data of what's,leading to sales to scale up only,certain types of ads and turn off others,for number two and this is I've seen the,one with a lot of success for a lot of,beta testers and also it works the best,for a hero clip and that's when you're,sending it to your website and then,ultimately leads to an Amazon sale which,happens multiple ways for example where,when we're sending people to our website,and they make sales here that allows us,to scale up to as the mouse because,we're able to use the purchase objective,and anything that's happening outside of,our website people going to Amazon,approaches it's a bonus we're able to,calculate our return on adspend better,but this is the way we're able to scale,up the most so that's where people are,going to our website and you may be,adding links to Amazon on your website,for example right now where you have an,indiegogo campaign running but we change,this banner where sometimes we just put,links to amazon from our website and,this could be very strategic where in a,way it acts as social proof you send,people to your website and they prefer,shopping in Amazon so if you put the,links on your website whatever type of,link you want they'll end up on Amazon,or if you're giving them a coupon,exchanging for an email then they're,gonna be end up on Amazon anyway and a,lot of people this your website but then,they just go directly to Amazon anyway,so they land on your website and then,they saw your brand name or product and,then they go search for it and find you,and purchase that way so that's very,common different ways but you're,basically sending people to your website,another scenario number three is when,people google you there's a lot of trust,in Google somebody sees your ad or,clicks your ad wherever they go but then,they check anyway they go to Google,whatever your product or brand name is,it has to be recognizable so you can't,just be spatula because then they're not,gonna find you and then they see whether,it's your website or Amazon listings and,then they end up purchasing but it's via,Google so that could happen as well,number four I love this one because this,is related to any of these other,scenarios where somebody sees your ad,and then they don't necessarily
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Bringing Products to Life: Sourcing, Value Engineering & Prepping for Kickstarter by Patrick Soong
Bringing Products to Life: Sourcing, Value Engineering & Prepping for Kickstarter by Patrick Soong
all right we're starting to see the,attendees start popping in here uh if,you can hear us,go ahead and let us know where you're,from uh we're going to be getting this,started here in the next,couple of minutes i'll be introducing,this incredible gentleman here,who's going to be talking to you about,manufacturing and all that other good,stuff so,and what it's like to bring products to,life and so if you can hear me,go ahead let me know in chat,uh really excited to hear where you guys,are from who you're calling in,where are you calling in from um and,also let me know uh what are you looking,to manufacture what kind of category are,you in,um i think that'd be like a really fun,question to learn,um more about who's uh who's on this,right now,nice we got portland oregon,cool cool cool i myself am in uh,in north carolina patrick where are you,calling in from i'm in portland oregon,a very smoky portland oregon i'm not,very smoking,how is it uh how's it going out there,right now it's not so pretty,um we haven't seen the sun i think in,about a week,yeah sorry well stay safe stay indoors,get those air filters going yeah that's,uh that's nuts man we got san diego we,got toronto,uh iot appliance that's awesome,so super super exciting so as you guys,are hopping in here,i know i'm sure people are going to,slowly be kind of like trickling their,way in,but i'm going to go over some,housekeeping bits before uh i,introduce this incredible gentleman here,with me today um,and uh yeah i need the alberos andrew,andrew knows what's up how's it going,andrew,um and uh yeah and lucia amazing,um and so guys uh some some quick kind,of details um save your questions for,the end,actually well save them immediately by,using the q a tool at the bottom of the,screen so you'll notice there's a q a,tool,you can get your questions asked and,that way at the end of this presentation,from patrick will be able to,go through those questions with you get,your questions in regards to,manufacturing,if you've got questions outside of that,just crowdfunding in general i'm,here to support patrick as well,patrick's a crowdfunding veteran as well,i'm sure he's got,a lot of really fun things to share and,so definitely um,get your uh get your questions get your,questions in there and so without,further ado,i'd like to introduce patrick sung he is,the ceo of alliance trading group,and uh he is here to teach you all how,to bring your products to life i'll be,letting him kind of lead the show i'll,be disappearing and coming back when,it's time for some,amazing questions so without further ado,patrick take it away,thank you tom and thank you uh to launch,boom,and will utam and uh and mark for,putting this all together this is,pretty special so um good afternoon,um my name is patrick sung and like i,said i'm speaking to you from a,very very smoky portland oregon i,honestly i haven't been outside my house,in over a week and i feel like i'm going,a little crazy in my own house with two,kids so um,but i
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Yev Marusenko - about external traffic, advertising on Facebook and a sales funnel
Yev Marusenko - about external traffic, advertising on Facebook and a sales funnel
hello everybody and welcome to this our,board show my name is Lonnie Gordon I'm,your host today and my guest is the F,Maurice Inca from zone tracker at i/o,we're going to talk about Facebook and,this time we went really really deep,into Facebook advertising as a source of,external traffic for your Amazon,business so we talked about optimizing,costs and Facebook and optimizing your,well basically your ads to get more,clicks more engagement more conversion,and then we discussed the funnel and how,to build this funnel and how to what,what steps you can you know put into,this funnel and how to segment your,audience and how to send basically only,those people will actually buy or more,likely to bite on your Amazon listing,which will increase your conversion so,make sure you stay tuned we're gonna be,really really detailed and there's a lot,of value in this episode and before we,start I'd like to mention seller board,starboard is our profit analytics tools,for Amazon sellers we're in a mission to,build the world's most accurate and most,user-friendly,profit analytics or in general financial,analytics tool for for Amazon sellers so,make sure you check out our free trial,it's 30 months 30 days free trial and,after that it's only $19 a month and we,have a new feature released recently,it's a PPC dashboard which will actually,tell you how much money you earn on the,level of every PPC campaign and group,and actually every single keyword so,you're gonna know we're gonna see rather,straightaway whether a keyword is,profitable or not and also have a,feature which will recommend a new bid,for you depending on the profitability,of the keyword so make sure you check,this out there's a free trial link is in,the description and now let's start the,show,hello everybody and welcome to the next,episode of this our board show my name,is and my today's guest is yes hi,yes hi glad to be here,hi thanks for coming so yeah you're in,Seattle right yeah Seattle Washington,next to Amazon headquarters that's a,definitely a very nice location to be in,yeah you frequently just see people,whether it's in coffee shops and or,anywhere in the area and people like oh,yeah I work at Amazon or economic zone,so you definitely get that a lot here,have you ever seen Jeff Bezos,in the city no I have it well Seattle's,still pretty big though alright so yeah,why don't you tell us about yourself,yeah I'm originally I'm from Ukraine I,moved to US when I was 8 years old so um,so I think we have a little,russian-speaking connection there but I,pretty much I was in academia for a,really long time and I was doing a lot,of research data analysis so that's,where and if like my background is on is,and I was doing that for way too long,more than 10 years kind of being a,science researcher well and then I sweet,I switched into marketing it was more,like man like do I want to continue,doing science and research it was,interesting but it wasn't as fulfilling,as I thought it would be and then,getting into
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Tracking Amazon Purchases From Facebook Ads With ZonTracker
Tracking Amazon Purchases From Facebook Ads With ZonTracker
if you're an Amazon seller and you're,running Facebook Ads as a way to grow,your business then you've got to keep,watching this video because I'm about to,interview a guy named yev who invented a,software called zon tracker which allows,you to actually track your Amazon,purchases so when you're running your,Facebook ads you know conversion,tracking is probably the biggest issue,well with this software it allows you to,actually track who clicked on one of,your ads and then result it in an actual,purchase on Amazon so stay tuned let's,jump into it all right so I'd like to,introduce you to give the founder and,creator of zon tracker what's up yeah,how's it going it's going well I'm happy,to be here yeah man thanks for jumping,on this video with me so first I guess,give us a little explanation of what is,zon tracker what does it allow you to do,and there's there's three main features,that it does and the third one is the,one that everyone should pay attention,to and this is the newest thing but the,first part this would made it unique,came out with it,around a year ago and just was using it,for our own brand and then it started,spreading through a mastermind that I,was in and it's basically tracking,Amazon sales that are coming from,Facebook ads but the really cool thing,is that it's in any scenario so it's in,combat compatible with whatever strategy,are using whatever other software you're,using it tracks the sales whether you're,sending people to your Amazon listing or,to your website or to a chat bot any of,that tracking the sales and the data it,shows up directly in your Facebook ad,manager so that's the really convenient,part that it's all automatic it's all on,the back end the data is there it's,helping you with your decision so that's,the main feature and that's why it,stands out okay now what's that cool,feature that you just announced recently,so then you're the new feature is it,takes this data up who's purchasing on,Amazon and you're able to optimize based,on Amazon purchases so you're telling,Facebook the conversion event is Amazon,purchase now go and find more customers,like that yeah yeah and that's really,the the main thing with running Facebook,Ads that's like the real value,proposition is that you're using,Facebook's artificial intelligence to,serve that ad to the best possible,customer,so that you're not having to spend,thousands to acquire a customer you're,only having to spend as little as,possible to get that customer and this,is a new feature and this is really,really powerful because now you can,actually optimize on those conversions,as that data gets back to the Facebook,pixel now Facebook is going to run your,ads more efficiently yeah exactly and,this is one of those things where the,machine learning is so powerful where,we're giving the power to to Facebook to,to do more of that optimization and,before we were kind of guessing even if,you have data so the first part of the,feature is you see the data but then you,have to mak
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Paper 1: Question 5: Describe
Paper 1: Question 5: Describe
hello k,stage 4 and welcome to today's a session,this is going to be a master class on,um question five and so,we have been doing master classes,around the extract the lovely bones,and these sessions are aimed at you,um being able to independently revise,and just pick and choose which questions,you'd like to focus on so the purpose of,today's,masterclass is to revise key skills and,exam techniques,for language paper one with a quite,focus on question,five so lovely bones is the extract that,we've been reading which is the opening,of a novel by alice sebold,the narrator is a teenage girl who's,been murdered,even though this is a writing question,question five,before you start writing it is really,important,that you think about what you have just,read in the extract so that's my first,top tip for you think about what you've,read in the extract,can you magpie any methods,or techniques the writer has used,does it help you with your own,creativity your own,ideas is there something structurally,like a flashback or,cyclical structure that you think that,you could use in your own writing,so aqa tell us that,in order um to do the writing section,the reading should inform your writing,so that's why we always say is teachers,have a look at the extract,have a look if there's anything that you,can magpie vocabulary,structure language devices and then that,should inform your own writing,the reading part should help you when,you come to,do your own writing okay so just to,recap,question five is worth 40 marks,you should be spending 45 to 50 minutes,on this question a minimum of 45,because remember it's worth 50 of your,overall marks,if you do get extra time you may want to,spend,some more time on this question and i,would advise you if you do,get extra time to spend the time on this,question because like i said it's 40,marks and it's worth 50,of your gcse english language paper one,you could be asked to write a story,which we say a narrative,or a description you may also,get one option so just to,make you aware that sometimes it says to,both,write a story okay the description,is not there however there will be an,image there but that is absolutely fine,because a description,and a narrative both,focus on the same skills it's the exact,same,mark scheme and an examiner,and i know this myself from marking will,always mark you for what is there,rather than what isn't okay so it,doesn't matter,if there is two stories or two,descriptions,the examiner is looking for the same,skills,some top tips for you suggested by this,picture,equals use your imagination now we want,you to be creative and we want you to,use your imagination,but we also want you to be realistic,we also want you to be able to write,about something,that sounds interesting and engaging and,perhaps,you've watched it on television it's a,series on netflix that you've got some,inspiration from,but we don't want it to be a cliche so,we don't want it to be,suddenly i woke up and it was all a,dream,or it ends
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