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The Best Shopify Themes for Your Online Store in 2022

in today's video i'm going to show you,how you can make one of the best online,stores out there with ecommerce themes,that are a designed to be fast and also,high converting so,shopify has rolled out five new free,themes and 65 updated paid themes that,work with online store 2.0 features,literally so exciting so i'm going to,take you guys through some incredible,shopify themes so that you guys can,decide which one is right for your,business in 2022. each one of these,offers industry leading performance and,deep customization but can we just get a,little sneak peek here okay let's look,at some of these amazing themes so first,of all look at this one this one's,called context and i just feel like it,would be perfect for someone who is,starting like a clothing store but maybe,wants a bit more of an editorial vibe,and then this one over here look at this,one this one's called loft and i feel,like it would be so good for anyone,selling home goods so that's just a,little preview but definitely stick,around till the end of this video,because i'm going to go through a ton of,themes and just discuss the specifics on,who they're good for and how they can,work for you and your business,okay guys so what exactly is a theme so,if you think about it themes are kind of,like the skeleton of your online store,it's just going to define what your,store is going to look like so for,example,in this theme over here,this has one main image for the banner,but if you look at this one it's going,to allow you to put two images for the,banner and a theme is also going to,define some of the functionality of your,store so for example when i click the,cart on this theme it pops up as a,sidebar and then when i click the cart,on this theme it's just going to take up,the whole page,so if you guys don't already know when,you create your online store with,shopify you can choose between either,free themes or premium themes and it's,really nice because there are more and,more free themes that are being released,recently so there's tons of options,there and then as of now there's also 60,paid themes and you can find a theme,that works really easily for yourself,because you can narrow it down by,industry price and then just basically,find the design that you're after okay i,know you guys are wondering are shopify,themes better than other themes out,there and i just want to say really,quickly just want to say this from the,jump shopify themes,are,amazing they're amazing first of all if,you are not tech savvy shopify themes,were going to be perfect for you because,all of the features that you need,already come built into your theme,you're probably,never going to need to hire developer,because 99 if not 100 of what you need,already comes built into your theme,but but if you are a perfectionist like,me and let's say you do want to do like,a little tweaks and like edit,you can edit your store without touching,any code so let's just look at my screen,here for one sec because i actually do,th

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Shopify Debut Theme Customization | Debut Theme Design Tutorial

Shopify Debut Theme Customization | Debut Theme Design Tutorial

all right guys so in this video i'm,going to be showing you how you can go,ahead and,customize your debut theme within,shopify so debut theme,is the theme that all shopify stores,start out with,by default when you go ahead and start a,shopify store and if you haven't already,opened your shopify store yet you can,start your 14 day free trial by clicking,the first link in the description,so i figured i'd make this video because,debut theme,is one of the most commonly used themes,because it's the one that all stores,start out with and the view theme,actually looks,really good so right here we can see,that this is what debut theme looks like,when it's first installed with,absolutely nothing filled out,so we can see that we have where our,logo should be,we have a big header right here with,some text we have an image here,we have three images with text below,here we have,a uh empty collection and we have,another,um header type image right here another,wallpaper image,we have some testimonials and we have,three images down here,and then we have the footer so,right now we have a nice little template,but it's blank,so if you're looking to go ahead and,fill out,your um store using debut theme,the first thing you're going to want to,make sure you have is,a few key things so i'm going to bring,up a notepad and just make sure,because before you go ahead and start,the design process you're going to need,a couple things so the first one is,going to be a logo,so i assume you already have a logo at,this point if you're ready to start your,store design but if not,then make sure you get a logo first,because everything else is going to be,based around the logo,and then we're going to have a color,scheme selected,and normally this color scheme is going,to,be derived from colors from your logo,and typically,you're going to use one to two colors,to base your entire store around and,like i said these colors will be derived,from the logo and the next thing we're,going to need,is a couple wallpaper photos,so we can see we're going to need some,photos to go ahead and put back here in,this header,we need some photos to put back here and,this header as well,so if you have any large photos related,to your business,go ahead and upload them to your,computer or,put them all in one folder so we can go,ahead and,use them as backgrounds here and if you,don't you can use,different sites such as pixabay,to find free stock images that you can,go ahead and use,so let's just type in something like,fishing,so if you had a store related to fishing,you could go ahead and just,look for different stock photos here,or maybe you have something related to,yoga,or fitness you can type in a lot,of different niches depending on what,your store is based around,and you can use some of these wallpapers,to go ahead and put back here,now obviously i do think it's better if,you have your own,custom photos but uh you know not,everyone's gonna have that starting out,so if you don't you can go ahead and us

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Online Store 2.0: Introducing Theme App Extensions | Shopify Unite 2021

Online Store 2.0: Introducing Theme App Extensions | Shopify Unite 2021

hi everyone i'm tulin and i'm a product,manager at shopify,with chris and martin i'm going to walk,you through the new theme app extensions,in online store 2.0,we'll start with what a theme app,extension is then talk about how to,build one,using different app blocks and finally,we'll cover how to migrate your app to,use theme app extensions,after this presentation we'll hold the q,a over discord,let's get started,as you all probably already know,currently there's no structured,end-to-end solution for apps to easily,integrate with themes,developers need to build integration,logic for every theme,and host assets themselves which makes,it challenging to build features that,work,fast and consistently across all themes,it is also a painful experience for,merchants to enable or disable apps in,their storefront,the product reviews app is currently,asking merchants to copy paste code to,their theme files,merchants will need to figure out where,to add this code,as it can change depending on the theme,which can be intimidating for,non-technical merchants,injecting code to a theme will also take,merchants off of the theme upgrade path,first of all the code will remain on the,theme,even when the app is uninstalled,to solve these challenges we are,introducing theme app extensions,allowing you to extend apps into,merchants themes,via app blocks themeapp extensions,represent the future of app building on,shopify,a theme app extension is a bundle of,theme files,provided by the app where shopify takes,care of the rendering,and hosting of assets these extensions,are created published and updated from,the shopify cli,just like other app extensions apps,do not touch a theme's code this means,uninstalls are also cleaner,with ghost code automatically removed,app blocks represent a radical change in,the way apps are included inside of,themes,app developers can now build ui,components,that can be added removed and configured,directly through the theme editor,there are two ways for app blocks to,extend the online store,first way is when an app block is added,to a section,or added as full width within a platform,provided app section,second is what we called app embed,blocks,injected in the head or body of a page,this is especially handy for when an app,is trying to add a script to a page,or a floating element like a chat widget,let's see app blocks in action i can add,the star ratings badge,to the product section and drag it,inline,i can also add the customer reviews app,block,as full width to the page wrapped in,platform provided app section,app embed blocks can be accessed enabled,and configured under the theme settings,as seen in this example i can enable the,shopify chat app,and configure the visual settings,without leaving the editor,now chris will tell you how to build the,theme app extension,thank you doolan great now you know what,theme app extensions are,let's see how to build one first make,sure you have the shopify command line,tool installed,i've got version 2

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How to use JSON Templates with Shopify Themes

How to use JSON Templates with Shopify Themes

嗨,我是Liam,我是Shopify的佈景主題開發人員推廣者,在這段影片中,我們要學習 如何利用JSON範本製作佈景主題,JSON範本能讓商家 在所有頁面上新增與重新排列動態內容,商家可以藉由這個功能擴增網路商店的自訂選項,若要將佈景主題上架至Shopify佈景主題商店,就必須包含JSON範本,所以說,如果你想將佈景主題發佈至市集,就必須在所有頁面使用JSON範本,一起來學習吧,先來看看一個已經套用了JSON範本的佈景主題,瞭解商家在自訂佈景主題時會看到的效果,這是我的開發商店,我開啟了佈景主題Dawn,我們預先安裝的招牌免費佈景主題,JSON範本已經設定好了,也能在GitHub中找到,你也能在那裡找到JSON範本設定的參考資料,現在打開佈景主題編輯器,前往任何首頁以外的頁面,可以看到佈景主題編輯器中有個新的區段選項,點擊之後,就會打開一系列 適用於這個頁面種類的各種區段,等等也會學到這些區段要如何啟用,商店的其他頁面也是如此,每一頁都會出現新增區段的選項,使用JSON範本就能啟用這個功能,前往Shopify管理介面的編碼編輯器,看看佈景主題的範本目錄,可以看見所有範本用的都是.JSON檔案,而非舊版佈景主題使用的.LIQUID檔案,這是.JSON頁面的範本,這個範本可以套用至普通的靜態頁面,在這個JSON檔案中,可以看到這個陣列,代表範本包含指派的區段,有個區段叫作「主要」,還有類型欄位,類型的值是「主要頁面」,意思就是,這個頁面範本含有一個主要頁面區段,而這個主要頁面區段,或者說是主要頁面類型,則與區段目錄中的一個區段相符,我們能在這裡看到主要頁面.LIQUID,其中包含顯示頁面所需的標記與Liquid,這裡可以看到頁面.title,和頁面.content,分別位於不同容器或頁首中,依據object而定,回到這個.JSON範本,它的功能就是指示頁面顯示主要頁面區段,這裡還有一個順序區段,如果有多個區段的話,它就能決定區段顯示的順序,還有一點也很有趣,如果回到,來到這個頁面,這就是使用.JSON顯示的頁面,可以新增一個區段,舉個例子,加入聯絡表單區段,然後儲存,現在回到編碼編輯器,看看主要頁面的Liquid,但若看看.JSON頁面,就能看到這裡已經改變了,我在這個頁面上加入了聯絡表單區段,.JSON頁面的後台就會,同步更新並包含這個區段了,這個編碼對應到剛才建立的區段,也能看出區段種類,也就是聯絡表單區段,如果查看聯絡表單,這也會出現在區段目錄,表示這個區段包含在範本中,而且順序也已更新,從這個使用.JSON的範本可以看出,.JSON能增強佈景主題編輯器,與佈景主題本身的關聯性,現在我們瞭解了JSON範本的基本知識,現在來學習如何將使用Liquid範本的佈景主題 移轉至JSON範本,好讓區段在所有頁面上都能使用,舉例來說,這個佈景主題叫「Liam的佈景主題」,所有頁面都使用Liquid範本來顯示,可想而知,自訂佈景主題時,如果前往首頁以外的頁面,我就不會看到「新增區段」的選項,我要改變的就是這個部分,基本上,我們要做的是,將內容自.liquid範本,移轉至既有的區段,或者建立新的區段,以將內容移轉過去,接著我們要將每個檔案類型的.liquid範本刪除,並以.JSON範本取代,首先,建立佈景主題的副本,或者備份佈景主題,以便復原,降低破壞佈景主題的風險,我要使用Shopify CLI,在我的電腦上編輯佈景主題,好讓我在將佈景主題發佈至商店之前,先以未發佈的狀態進行測試,若你想瞭解如何為佈景主題設定主機開發環境,我們最近發佈了一支很棒的影片,可以在下方的說明欄中找到連結,我們要先從.liquid移轉至.JSON的範本,就是產品.liquid檔案,在這個檔案中,可以看到我們加入了一些區段,區段下方也有一些編碼,但首先,我要看的是包含標籤的區段,有個區段叫作產品—範本,我要從區段目錄中找到這個區段,產品—範本,這個區段包含了,產品頁面需要的所有標記,例如產品多媒體檔案,產品表格,其中包含所有環節,包括「新增至購物車」按鈕,由此可見,這是產品頁面的主要區段,現在我們要將,出現在這個範本中的內容轉移至產品範本區段,此外,我們還要記下這個頁面中的產品推薦區段,並新增至JSON範本中,現在,我要複製下方的區段編碼,再貼上至產品範本區段,我要把它新增至開放結構化標記的上方,也就是範本的下方,因為在原本的範本檔案中,編碼就位於區段的下方,將編碼新增至相同的標記下方,就能確保內容移轉之後,區段也會出現在相同的位置,儲存之後,接下來的步驟不是必要的,但可以方便你管理佈景主題中的不同區段,我要將自產品範本移轉至主要產品的區段,重新命名,這會讓區段目錄更清楚,而這些區段都是產品表格所需要的,基本或主要區段,換作是頁面的話,就可能是頁面的標題或內容,重新命名後,就可以回到產品.liquid,記下產品推薦區段的位置,接著,我要刪除產品.liquid檔案,刪除的原因是,一個範本資料夾中,不能同時包含,產品.JSON與產品.liquid檔案,我們要移除或刪除範本資料夾中的產品.liquid,並在範本目錄中新增產品.json檔案,接下來,我們要生成幾個JSON檔案,以將特定區段指派至產品範本,這個擷取碼可以在下方說明欄中,移轉至JSON範本的說明文件連結中找到,你可以直接採用這個擷取碼,但我們的目的是使用JSON建立陣列與Object,以指派哪些區段要出現在範本中,使用我剛才建立的區段,也就是主要—產品,以說明此範本或頁面類型的主要區段就是主要產品,儲存之後,就能移轉至網路商店編輯器的開發實例,導覽至產品頁面後,就能新增區段了,這個頁面可存取的所有區段,都會出現在這,很好,我們成功將.liquid產品頁面,移轉至使用JSON的範本了,現在區段會出現在這裡,太好了,這些區段會出現在產品頁面上,但或許你還記得,頁面上還有一個產品推薦區段,接下來的步驟就是把它新增回去,該區段現在已經會在這裡出現,名稱為產品—推薦.liquid,只要將它重新指派至範本就行了,因此,我要指派一個新的區段,命名為「推薦」,此外,我還要,新增類型欄位,類型欄位必須與要包含的區段名稱完全相符,在這情況下,類型必須是產品—推薦,當然了,我還要調整順序,我要新增…,你會發現我以推薦作為順序,因為這是我指派至JSON範本的名字,儲存之後,我要回到開發團隊實例,讓伺服器運作看看,如果按下重新載入,就能在側邊面板中看到產品推薦區段,推薦區段也會出現在這,太好了,此外,我也可以移動它,很好,我成功重新建立了,與.liquid範本相同的產品範本,而且還能新增區段,基本上,這個做法也能應用在,其他種類的頁面,這樣一來,你就能在所有頁面中加入區段,雖然基本方法是相同的,你可以用這個方式,將內容移至區段中,再建立新的JSON範本,但在某些狀況,方法可能會比較複雜,或有些許不同,舉例來說,這裡有個文章範本,我要在此加入主要文章範本區段檔案的區段,但如你所見,區段的上方與下方都有內容,而這裡的內容,就是與商店評論相關的內容,這裡的做法之一就是建立新的區段,其中包含所有,與評論相關的內容,首先,我要建立一個新的區段,命名為「網誌—評論」,.liquid,接著,我要將,所有與評論相

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The OFFICIAL Shopify Tutorial: Set Up Your Store the Right Way (Part 2)

The OFFICIAL Shopify Tutorial: Set Up Your Store the Right Way (Part 2)

okay not to be dramatic but starting,your own e-commerce store could,literally literally be life-changing if,calling the shots being your own boss,being in complete control of your,finances sounds like something that you,would love it sounds like something that,would be good for you then you have,clicked on the right video because today,is part two of a four part tutorial,series teaching you guys how to build,your own shopify store with some of the,brand new features that come with online,store 2.0 so if you haven't already seen,part one i will link that right over,here for you guys,don't forget guys shopify offers a free,14-day trial and there's no credit card,required so if you haven't already make,sure that you're clicking the link in,the description box and do sign up,because you're definitely gonna want,that to be able to follow along in the,video guys also if you need help with,something that's very specific like you,need help with a specific topic check,out the description box because i've,left some chapters there that you can,just really easily jump to,all right guys so what do we have on the,agenda so today you're gonna put your,products into collections we're gonna,put pages on your site like a contact,page and then finally and probably most,importantly we're going to finish off by,getting you ready to accept payments,let's get that money oh and by the way,before we hop in make sure that you are,following along in this video with the,theme called,dawn dawn is a brand new and it's a free,theme that literally just dropped so if,you guys want the latest and the,greatest theme make sure that you're,using this and following along in the,video organizing your products into,collections okay so imagine if you're,shopping for clothes online and,everything from jackets to shoes were,literally just sprinkled all over one,page,that would be a nightmare so that's why,collections are so important they're,gonna organize your products so that,customers can find what they're looking,for okay so are you ready to make your,first collection let's do it,from the admin click products,then the collections page,click create collection,enter a title enter a description and,then under sales channels choose from,your active sales channels to make the,collection available on different,platforms,choose whether products will be added to,collection manually or automatically if,you do choose automatic you'll then add,the selection criteria under conditions,but then you can also create a,collection manually so with a manual,collection you can individually go in,and check off each product that you want,to be in this collection but guys i,would recommend that you only do this if,you have very few products otherwise,you're going to drive yourself nuts i,remember when i was making a manual,collection for the first time and the,products were just not showing up and i,was like,what am i supposed to be doing here i,was so confused but i learned that the,trick is to click save

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What is Shopify Plus? | Your ecommerce enterprise platform

What is Shopify Plus? | Your ecommerce enterprise platform

- Welcome to Shopify Plus.,The only cost-effective enterprise commerce platform,that's pushing the world's largest brands to new levels.,With Shopify Plus you experience the power of a reliable,and flexible platform and an entire army,of commerce experts behind you.,Get ready to dive into the future of commerce now.,(upbeat music),Sell in person, online, and on any screen.,Shopify Plus delivers a flexible platform,,so you can sell everywhere your customers are.,You can easily upload your entire product catalog,and optimize your listings for search engines.,Then show it all off with one of the hundreds,of responsive themes available on the Shopify theme store.,(upbeat music),These ready made themes have all been optimized,for speed and conversion,,or you can build your own theme from scratch,for a truly tailor made experience.,Customize your online store,using intuitive drag and drop technology,,or tackle more advanced changes,by accessing the code directly.,On Shopify you can build high converting,,unforgettable shopping experiences.,With innovative features like augmented reality,,3D models, product videos, product recommendations,and automated promotions that boost average order value.,And it's all backed by the world's most powerful checkout,,including accelerated checkout with shop pay.,You can expand your online presence globally,with hyper local experiences anywhere in the world.,Simply localize your languages and currencies,for a truly seamless cross-border shopping experience.,(light upbeat music),Or create separate storefronts for individual geographies,,so you can completely customize the content for each market.,You can also expand by selling on more channels,through Shopify.,For example, connect to online marketplaces,and social channels like Facebook and Instagram.,So customers can buy anywhere on any device.,Direct your B2B customers who are separate,,password protected storefront with wholesale pricing,or set up custom storefronts by going headless.,You can even power your in-person sales,and create an omnichannel buying experience,using Shopify point of sale.,With Shopify Plus there's no limit to where you can sell.,(light upbeat music),Running a successful brand is a lot of work,,but Shopify Plus makes it easy,to manage your entire business,with the organization admin.,There you'll get a high level picture,of how you're performing every time you log in.,You can also take a deeper dive into analytics,,by building custom reports for each store,or you can use our analytics APIs to send reports,to a centralized business intelligence platform.,The organization admin also makes it simple,to manage your entire team.,Add users to your or org and assign them roles,with dedicated access to specific tools and stores.,And you can also use it to spin up new stores,in seconds to continue your brand's growth.,On Shopify Plus your team can save time,with automation tools by turning manual tasks,,into automated workflows.,With Shopify flow, you c

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10 Best Shopify Themes With Beautiful eCommerce Designs

10 Best Shopify Themes With Beautiful eCommerce Designs

it's essential to make sure you pick the,exact right e-commerce platform and the,best site theme,here are the best shopify themes with,beautiful ecommerce designs,whether you need a theme for your online,store or to use for your next client,website project,we have you covered woki is one of the,best shopify themes,you could find if you're looking for,versatility it's the latest update,included 16 new skins,loads of blocks to help you build the,ecommerce layout,you want bizzell is a multi-purpose,shopify theme,offering a classic looking storefront,for all kinds of ecommerce businesses,including fashion,electronics and food and drink,shella is all about performance it,includes features such as,advanced filters a banner builder and a,mega menu builder if you want one of the,best shopify templates,this is a great option,gecko is a responsive shopify theme with,a range of,subtly different home pages and layouts,it's bright and inviting and takes,advantage of all the shopify selling,features,under the moniker of fast store version,4 this multi-purpose theme has seen,plenty of updates since the original,version,it's now faster with less complexity and,has seen support for shopify features,like shopify sections added as well,handy is a stylish responsive and easy,to use shopify theme it's a great choice,if you are looking to start a shop,selling handmade products,the theme comes with plenty of features,like an out of the box layout,configurator,that allows you to set custom layouts,mega menus video slideshows,live searches and more,the bell shopify theme by elite author,adorn themes,is worth taking a look at its latest,version includes,four new christmas themed layouts for,when the festive season,comes around this is one of the coolest,shopify themes for sale,on themeforest featuring more than 225,home pages,40 plus drag and drop sections and over,10 headers so you can build your perfect,shopify store,porto shopify theme is not only a,shopify theme it is a powerful package,that has everything you need,for your shopify store,this theme provides many different,layouts and design styles,powerful theme settings and is easy to,customize for any business or store,while also providing over 45 preset,homepage layouts,great for launching your store,immediately,and if you're looking to learn about all,things design why not check out some of,the other excellent videos that,envirotouch plus,has to offer if you like this video and,would like to see more,consider giving us a like and even,subscribing if you haven't already,and don't forget to click the little,bell icon to be notified of all new,videos including tips tricks,and tutorials

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The OFFICIAL Shopify Tutorial: Set Up Your Store the Right Way

The OFFICIAL Shopify Tutorial: Set Up Your Store the Right Way

if you guys don't already have your own,ecommerce store it is 2022 what are you,waiting for when life gives you lemons,aka a global pandemic why not make,lemonade and start your own shopify,store and honestly there's no better,time to do it than now,now that online store 2.0 is in full,swing baby if you're not familiar,shopify is a platform that allows you to,sell products online,and online store 2.0 is an updated,version of shopify that's going to give,you guys so much more control than ever,before i'm so excited to show you so you,guys are in for a real treat because,this is part one of a four part series,where you guys are going to learn how to,start a shopify store from scratch and,if you're new to this do not worry at,all because shopify is for beginners,this tutorial this series is going to be,for beginners from literally start to,finish i've got you guys covered,so excited so let's just get into this,what's up you guys i am michelle bally,if you guys are new here learn with,shopify is an official shopify channel,and we are all about teaching you how to,start run and grow an online business so,anything that you want to learn about,becoming an e-commerce business owner,you can find it here you want to learn,facebook ads we got you you want to blow,up your instagram,check so you can learn everything that,you need in order to start run and grow,an online business so if that sounds,like something that you need in your,life then hit subscribe so what is,shopify and is it right for you okay,guys let's get serious for one sec what,is shopify it's a tool that allows you,to sell online simple as that so if you,want to start a side hustle maybe you're,selling like gym equipment,you'd basically go ahead and make an,account with shopify to create an online,store and then you can start making,money so shopify lets you sell online,through a website you can use shopify to,sell in person through a pos,and you can even use shopify to sell on,social media and online marketplaces so,the nice thing about shopify is that it,has these built-in tools that are really,going to help you through digital,marketing you can create execute and,analyze your digital marketing campaigns,also shopify has this amazing single,dashboard to manage your orders your,shipping and your payments pretty much,anywhere you go,and the thing that i like to know is,that millions of the world's most,successful brands are currently using,shopify that being said you can be a big,business and use shopify you can also be,a small business and you can pretty much,sell almost anything guys almost,anything don't get any crazy ideas so,yeah you can be anyone you can be,anywhere and you can use shopify and be,successful,shopify plans and pricing okay so like,any millennial i have a serious fear of,commitment so the fact that shopify has,a 14 day free trial that was pretty,necessary for me i know it would,probably be necessary for some of you,guys as well so what i would recommend,literally before you

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What is Shopify? How To Use Shopify to Make Money Online

What is Shopify? How To Use Shopify to Make Money Online

what is shopify well i'm very excited to,be here today to talk about what shopify,is because this is a piece of software,that has completely changed my life and,that's no exaggeration my name is dan,and i'm a co-founder of unbound merino,an apparel brand built right here on,shopify and i'll never forget the first,days of building our company right here,on the shopify platform sitting in a,starbucks before work learning for the,very first time how easy it is to get,started but the best memory from the,early days is a moment no entrepreneur,would ever forget and that's the story,of our first sale and i'll get to that,but first let's drill into what shopify,even is for more simple actionable tips,to grow your online business make sure,you subscribe to learn with shopify,shopify is a subscription-based software,that allows anyone and i mean anyone to,easily get started on building an,ecommerce business,whether you're a complete beginner with,no technical expertise and you're just,getting started or a seasoned,entrepreneur who wants to build a robust,ecommerce empire the tool set is there,and it doesn't get better or easier than,building on shopify in our case as i,mentioned we started small with a dream,to build the brand that we can run from,our laptops whether we're home in,toronto or sipping from a coconut,somewhere in mexico and from the very,start shopify made the technical part of,building a functioning storefront so,user-friendly that even i can get our,store up and running with no coding,experience whatsoever,but what's cool about shopify is it's,not just software for newbie,entrepreneurs we've now grown to being a,global brand selling in over 100,countries we've expanded our product,line we've brought on developers to,highly customize our storefront and,shopify has continued to be the backbone,of it all,and we're not alone on top of the,countless new businesses that pop up,every single day on shopify some of the,world's biggest and fastest growing,brands have also made their home on the,platform brands such as gym shark,mixwear all birds bulletproof and even,kylie cosmetics they're all on shopify,this platform takes brands from humble,beginnings all the way to becoming,global empires,and everything in between,and if this is starting to sound like,it's a love letter to my favorite tech,company well it kind of is but let's get,into some of the details of what makes,shopify great for businesses looking to,start grow and manage the daily grind of,ecommerce entrepreneurship,one of the great challenges of a product,business it's managing inventory shopify,makes it a breeze and that's not to say,inventory won't be challenging it's the,hardest part of running a growing,ecommerce business,but the tool set makes managing,inventory as easy as possible,what's cool about inventory management,on shopify is it doesn't just manage,what's in stock on your website if you,have a physical location or you do,pop-up shops the inventory is,automatically synced bet

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Big Brands on Shopify — Taking an In-Depth Look at some HUGE Shopify Stores

Big Brands on Shopify — Taking an In-Depth Look at some HUGE Shopify Stores

hey guys samuel larsen here i'm the,founder of growguros.com,and a shopify certified marketing and,setup expert since 2017.,now here on this video i thought it,would be very interesting for us to take,a look at,some of the bigger stores in shopify,some of the biggest brands,that shopify has and here we're going to,break this down a little bit,that's not a critique video per se i'm,not attacking these brands just going,over,some of the pointers that i do,differently,and why i would do them differently,based on my,six years of experience in conversion,optimization for e-commerce,over 200 stores that i've optimized for,conversion,so i think i have a lot to say here now,one thing i want to say,though before we start is that it is,always contextual,in terms of what works for stores and,this is because,you often cannot do the same things as,the big brands,because people just don't know you so,everyone knows,for example heinz ketchup but nobody,knows you,so you have to take that into account,and treat it accordingly that said,let's jump into this one all right so,here we are,heinz to homeco uk a shopify store for,heinz ketchup first thing you'll,probably know this is,the slider going all over the place,spitting out different messages so,there's a few different slides,there's no way that these slides would,be equally important,and there's also very small chance that,they would be,all viewed by the visitors so nobody,comes here,and starts waiting around for the,slideshow you cannot even control it,and it's just a very bad experience now,i've been on these board meetings and,not for heinz but similar companies,where there are people that,are paid a lot of money ceos cmos and,the highest paid opinion tends to win,and this is,often what's holding these big brands,back,is that the ones that honestly know,how the best to the site don't get full,freedom,as you can see here as well like you can,ask the question,where should the iep focused and,currently it's not focusing anywhere,so you have the menu you have this that,is probably getting lost,in the visual hierarchy and then you,have the bundle,so as you shop further down you have the,same things,now the main thing here with this,site is the bundle so you can build that,bundle,now there seems to be very much product,focus here,so it's new soups,and here's the bundle so this could be,the number one thing so you can build,the bundle from your heinz products,that's the,whole value proposition of this site so,this is a,very typical mistake from that,perspective,they're leading with their products,instead of their value proposition,and here they are finally explaining how,that works,now if you are already coming to the,site,you know heinz products users want to,know like why,buy from here what's the specific,benefit from buying from the site,instead of the store because all of this,is fully available on the store,and it's easier to buy them,from the store here it is save time,money and hassle so,their subscription s

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