Diesel Brothers "Diesel Power Gear" Shopify Store Teardown
- Hey, it's Kurt, and in this video,we're going to take a look
at dieselpowergear.com,to see what they did right
and what they could do better,,and maybe what you could apply
to your own Shopify store.,If you're not familiar
with dieselpowergear.com,,it is the merch-swag-parts
store for Diesel Brothers,,the Discovery Channel
show about some dude bros,who are really into diesel trucks,and they've got a
business-turned-lifestyle-brand,built around the idea.,Recently, what brought
this to my attention,is they were ordered in
Federal Court to pay $848,000,for air pollution violations,related to giving away and
selling a whole lot of trucks,with emissions-defeat devices on them.,Diesel trucks, of course,
as the name would imply.,So when that came up, I
checked out their store,that was mentioned in the
lawsuit, Diesel Power Gear,,and discovered that Diesel Power Gear is,,as we see right here in the
bottom, powered by Shopify,,and they've got the link in the footer,,but if you are wondering if
something is a Shopify store,,the dead giveaway I always look for,is take a look at their
collection, their category pages,,and if you see that that
telltale URL/collection/name,,you know right away,
that's a Shopify store.,And in this case, I recognize
this theme immediately,as the free Shopify theme Venture,with some light modifications, right?,So if you'd like this
layout, you like this look,,you can actually get
this for free right now.,The theme is called Venture.,I've used it, it works, very simple,,straightforward, good theme.,So, on the homepage in
the header at the top,,they've got it modified a little bit here,,where they have these multiple logos.,This is because it's part of a network.,They've got multiple sites.,I like this idea.,If you've got a series of sites,,why not do a logo bar like this?,I think, having that network,,A, you're sharing authority
link juice between them,,but I think it creates professionalism,when you're showing, like,,"Hey, I don't just have one site,,"I got a whole series of them,"and they're all great.",Also, they've got their
Search bar up here.,This we definitely want to improve on.,Search is so important for E-commerce,,especially when you've
got a lot of products.,So, I would add a
placeholder input in here.,I would say, "Search the store...",,make it very clear what this does,,and we found in split testing,that saying "Search the
store" in a search input,actually will increase usage of it.,The other problem here is, oh no!,They don't have auto-complete turned on.,That's an easy free theme
feature that will require...,some themes support it,,the theme could be customized to do it,,or you can get an app to do it,,but if you don't want to pay for an app,,you want to build right into the theme,,you can add that auto-complete
to the search in your theme.,And then up here in the top
right, they got their Search.,I wish there was something
to make this stand out more.,And right now, you can see I
got a couple items in Cart.,But
Let's move on to the first section of Diesel theme shopify
Setting up Craigstarter for Shopify
Setting up Craigstarter for Shopify
hello hey,i thought it would be easier to show you,how to set up um this crowdfunding,platform for shopify called craigstarter,rather than um,have you try to sort of fumble through,setting it up yourselves perhaps,because it is a little tricky but it's,not too complicated and i think,if we have a video super easy no problem,so first of all what is it what does,this craig starter thing do for shopify,so a normal product on shopify this is,my shopify shop,a normal product on shopify looks like,this it just looks like a product,you can select color for something you,can look at images,you can add to your cart that's it,pretty simple,pretty straightforward crankstarter,turns,a product on shopify into a campaign so,crowdfunding campaign essentially,you set up goals so you have i have five,goals here,uh going to press signing the books,printing postcards,doing some pizza toast youtubing to tbd,on what exactly that involves,and then selling out of this first,edition,and so you have this sort of standard,crowdfunding,campaign uh goal section here and what's,different than kickstarter is you can,set multiple goals,and they all kind of fill in and they're,grayed out as they're filling in we'll,see that in a second,and then down below you have tiers so,users can select,customers can select which tier they,want to back your campaign using,and when a tier is selected it looks,like that and,when it's sold out it looks like that,and you can add it to the cart,and this all updates in real time pulls,from,shopify's back end pulls from your,product data in real time so this all,updates,as sales go through it's pretty cool i'm,seriously impressed by how amazing,shopify is,and i think that for a lot of folks,this is enough this is all you need to,run a campaign,and right off the bat by using shopify,plus my,templates um you save,upwards of seven percent in processing,fees,and um and the cut that um,a platform like like kickstarter takes,so i think for indie publishers,this is huge so let's get into how,this is set up so we'll start with a,blank,shop this is just a shop with one,product in it just this this new book,and we're going to set up a crowd,funding campaign around this new book,i'll link to all the stuff down below,github,is where the code for craig starter,lives,and it explains some of the advantages,and disadvantages of using it versus,launching on a platform like kickstarter,or indiegogo,and it tells you how to install it and,we go into variables and meta fields and,we're going to be focusing on,installation and these meta fields to,get,everything up and running so first,things first,uh the theme that i am using,kind of as the baseline for this is,called simple,and in your shopify shop under online,store,under themes you have a theme library,and you can explore free themes and you,can choose simple,it's free and then if you click on it it,gets installed,i like simple i think,there's a lot of nice minimalist themes,for shopify but,if you're using a differe
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The SHOPIFY Hacks, Tips & Tricks You Probably Didn't Know!
The SHOPIFY Hacks, Tips & Tricks You Probably Didn't Know!
here are the five shopify tips hacks and,tricks that you probably didn't know,that will help you increase sales and,make your life that much easier,on shopify be sure to stay until the end,of this video by the way,because i'll be giving away something,special for all you shopify users and of,course if you find this video useful,be sure to give this video a thumbs up,especially those og's who,watch this video and without finishing,it already give it a thumbs up i really,appreciate it now let's get stuck into,the video,the first tip is to do with one of your,most important sections,of your shopify store the checkout page,now if you've ever sold anything online,you probably know that the checkout page,is literally,the arc nemesis of all e-commerce stores,why is that well because on average with,e-commerce stores,seven out of ten people will not end up,making the purchase through the checkout,page,that is a lot of people and i know many,of us experience this including myself,where we get a lot of add to cart,but no actual sales and no clue why this,actually happens to help remedy this,on all shopify approved themes there's,actually an option to include,checkout nodes now checkout notes really,helps,to provide customers with ease of use to,allow them to,provide notes to you as a seller before,they check out and this provides trust,and in doing so helps them push them,through,the funnel to check out and best of all,this is completely easy to implement,without any shopify coding changes i'll,show you how,to do this the first thing you're going,to do is head to online store,then themes once you're on this page,you're going to customize your current,theme now,this works on debut and a few other,themes i believe it doesn't work on,simple and supply so you have to do a,test,on your theme so on your theme click,customize,at the top click cart then from cart,you're gonna head over to the left hand,side click cart page and you'll see in,the settings part,that you can click to enable cart notes,that that's what we want,and then click save and then you'll be,able to see a add to note to your order,section here so it's actually as simple,as that,no custom coding required and you've got,your notes section available,and this is something i would turn on,regardless of whether or not you need it,because you never know when a customer,might want to make a note with their,order,and this just helps with conversion,rates with your shopify,store overall the next feature is,something that's extremely useful for,those who are just starting out,and creating their new business online,when starting a new ecommerce business,we all need legal documents such as,general terms and conditions,return policies and shipping policies,now these documents when starting out,can set you back anywhere between a,thousand to three thousand dollars per,document they are needed in the long,term,however you know most people don't have,these types of funds,when they're just starting out the good,n
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How to Add Products to Shopify from Aliexpress (2023 Updated)
How to Add Products to Shopify from Aliexpress (2023 Updated)
and now the next step is to import our,product to our shopify store so i'm,going to be drop shipping from,aliexpress which is the most popular,place to drop ship products from,and when you drop ship from aliexpress,you can use a tool called deezers which,makes things a lot easier so this allows,you to simply import any product from,aliexpress to your shopify store and,then it also makes fulfilling the orders,a lot easier once you start getting,sales so i'm going to leave a link to,this tool down below in the description,so click on that link and then once,you're here simply click on try it free,then here you can simply create an,account with your email and a password,and then click on create account,and now here we can link our shopify,store by clicking on shopify right here,and that will take us to the shopify app,store where we're going to install the,deezers aliexpress dropshipping app so,here we simply click on add app,then here we want to make sure that this,is our shopify email address that we,have just used to sign up for shopify,with and then click on yes,then click on install app right here,then we're gonna have to choose a plan,for this app i'm gonna go with the basic,plan which is free so i'm going to click,on get started right here,and then here we're going to click on,aliexpress,so now we need to connect our deezers,app to aliexpress so if you already have,an aliexpress account you can sign in,right here i actually like to create a,new aliexpress account for every new,store so i'm gonna click on register and,then create a new aliexpress account,right here then here we're gonna click,on authorize,and now we can start importing products,by clicking right here,then we can simply skip the tutorial,right here because i'm going to show you,everything that you need to know now we,also need to install the chrome,extension for deezer so we're going to,click on home here on the top left,and then we're gonna click on chrome,extension so you're gonna need to use,the google chrome browser in order for,this to work so we're gonna click on add,to chrome right here and then confirm,add extension and that will add the,chrome extension here to the browser,however in order for us to see it at all,times we need to click on the puzzle,icon and then make this pin icon blue,right here and then we can always see,the extension here on the top now we,also need to log into our diesel's,account so we're going to click on these,right here that will take us to the home,page and then we're going to click on,login and that should automatically,connect our chrome extension to our,deezers account so once that is done we,can go back to the aliexpress page where,we're going to drop ship the product,from,and as you can see here on the bottom we,have a new button that says add to,deezers which we're going to use to to,import our product to,shopify so before we do that i want to,quickly show you that here on the top,with your extension you can also,change some options so
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How To Make $1.400.000/month with THIS Shopify APP.
How To Make $1.400.000/month with THIS Shopify APP.
we ran a split test with it downloaded,the app and we did 1.4 million in a,month,Wow hey guys we have we have the legend,here the van hoax so he's um he's,marketing president at the CMO of diesel,power here diesel sellers yeah so he's,he's finding like wild amounts of money,on different platforms so I want to pick,him pick his brain and share with you,guys you know basically what's what's,working right now oh yeah glad to have,you so yeah what's what's working for,you right now and you I know that you,brought some some special app to the,conference right yeah yeah so we we're,Shopify store right we sell a lot on,Shopify there's an app that was released,called tap cart and that's what I'm,speaking on here at the conference and,it basically just takes your Shopify and,it Reis kins it into an app and you,don't you don't have to develop the app,you don't have to anything education,Shopify to actually make this happen,it's we ran a split test with it,downloaded the app and we did 1.4,million in a month,Wow because it's free push notifications,mm-hmm you can send as much as you want,we have a 50,000 person list now and,it's just growing every day we got five,star reviews the apps fantastic so,that's what I'm speaking on here at the,conference but yeah we we spend a lot on,Facebook alone on snapchat kind of all,the channels but yeah that's it tik-tok,not yeah I'm not approved approved like,I'm waiting to to get approved I,submitted my application a couple months,ago and I still haven't heard back so,hopefully soon I would like to start,spending on think that cool,so first snapchat like is is that for,like younger audience what's surprising,about snapchat I get I don't know I have,I have I have a prejudice yeah I haven't,you know we we start with yeah yeah,there's a problem with yeah,one way - yeah yeah yeah there's not,snapchat it has over 400,000 month of,you it's massive yeah yeah it's not it,doesn't have the scalability that,Facebook can like I was telling you,earlier my return on snapchat is better,than on Facebook uh-huh,like I'm seeing a 6 to 1 return on,snapchat and Facebook I see three three,and a half yeah on Facebook so it's,better there and people don't really,understand that last compatibility the,30 to 35 year old uh-huh or buying on,snapchat if your demographic if anybody,buying your stuff is under 35 years old,I guarantee you they're on snapchat in,some way shape or form so my biggest,might my biggest buyers of 30 to 34 year,olds and my second biggest buyers are 35,plus so there's there's over 35 year,olds that are on snapchat I it's,primarily a female demographic but my,brands 90% male and we still are very,successful on snapchat so it works and,it's a lot less competitive than,Facebook there's not as many people,doing it so my CPMs are 2 to 24 thousand,impressions on snapchat wow really cool,dollars yeah in the u.s. so it's it's,really Wow a lot cheaper to happen but,not a lot of people have actually,figured it out I just don't think a
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How to Start an Auto Parts Business Online 2023 #autoparts
How to Start an Auto Parts Business Online 2023 #autoparts
hi everyone welcome back to another,episode of what's your game plan,today i'm gonna give you a quick start,guide on how to start an online auto,parts business,so i'm not sure if you knew this but the,auto parts industry is bringing in 16,billion a year,people are spending a lot of money,buying expensive car parts from physical,stores so what if you can offer the same,products at a much lower price your,online store would be a huge moment,if you're looking to start your own,online auto parts store but you don't,know how then you've come to the right,place here's how to get started,so there are two methods to start this,kind of business you can set it up as a,drop ship store where someone else is,responsible for shipping the goods and,all the products to your customer,or you can buy,store and ship out your own auto parts,once you've chosen a method you can now,proceed to step one,if you have no idea how an e-commerce,business operates or maybe you're a,first-time business owner i recommend,downloading a plan from bplans.com their,plans outline how the business is,supposed to work and what you should,expect at the bottom of this video you,can buy the online auto parts business,plan plus the vendor list so you'll know,exactly where to get your inventory from,so whether you've chosen the drop ship,method or to buy your own inventory the,supplier research process is still,exactly the same,if you want to get started right away,and you don't have a lot of money to buy,inventory you'll want to head over to,google and type in the secret words,dropship auto parts this will give you,access to thousands of products to sell,in your online store right away without,actually needing to buy any of them,if you do have some money and you want,to manage your own inventory and keep,products in your own warehouse,just google these secret words,buy wholesale auto parts,and as you can see the listings have,totally changed and from here you can,find a company to buy and bulk from,now when you've got all that sorted it's,time to officially register your,business you won't be able to buy,wholesale auto parts or even work with,an auto parts drop shipping supplier,until you complete this step you'll need,to register and apply for a federal ein,number and form an llc or corporation,and depending on what state you're in,you'll likely also need a reseller or a,retail merchant certificate as well this,is going to allow you to buy products,tax free,i recommend using my corporation as they,do have a variety of packages to choose,from but their most basic package will,get you started right away,after you've chosen a name and you've,registered your business you can,officially open a business bank account,and it's pretty easy to open but they,won't get you set up without having that,legal incorporation paperwork and the,ein number that i just spoke about you,can work with a local bank that you're,already using or you can just choose a,new one,branding is one of the most important,par
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Cons Of Buying A Bus For Transportation Business
Cons Of Buying A Bus For Transportation Business
what's up family back with a quick video,i just want to give y'all a quick,tour around the bus the pros and cons of,buying,a bus,and,you know just get outside and think,about if y'all get to that place if,y'all want to uh get a bus,pros and cons things that i didn't know,but now i do know but nothing,to really you know worry about really,just cosmetic stuff that you got to be,on point when you're buying a bus,especially with rvs and buses,uh they can leak at the top so you got,to be very very conscious of that if,you're thinking about buying a bus i,already knew i had that damage right,there i'm just going to put some ceiling,over top of that,and uh,i'm a seal on the top of the roof it,comes together in the middle and i'm,just gonna put some ceiling going down,the middle because i got a little leak,in the back but i see with a leak at so,it ain't too heavy but those are things,you gotta be mindful because everybody,if there was a woman a woman ain't going,to get on top of the bus,you know or something man i really ain't,going to get up there to sell that,little leak so these more things you,gotta be mindful buying the bus more,cosmetic you definitely got to check for,a bus for us at the bottom,you know the bus looked pretty good up,under but it from them had it sitting on,the dirt a lot of moisture they had it,sitting on dirt i'm gonna have to get,these,clean,i had to get them clean i had to get,them rust proof spray some rust uh some,rust stop on there,and then uh coat it with some paint but,i don't feel like i probably end up,paying somebody to do it then i showed,y'all a little spots back there i'm,gonna do myself but if i had time i'll,probably do it myself just uh do it with,a,you know a metal brush on your drill,because you definitely want to stop rust,when you see it,same thing here,rust stop on the rims i'm gonna sand it,and put some rust out on the rims spray,it on it and i probably hit it with some,white spray paint,uh and keep it moving you know i mean a,couple spots right here sand down,spray some rust stop on there but the,main i want to share i don't know if,y'all see these streaks,there's some streaks in the paint if,y'all look real good,like these streets right here,you only you can,you can see him when you probably about,three feet like,you can't really see until you get about,two feet away from the bus,so i gotta detail a guy because i don't,have time to fool with it,it's probably just oxidation from,sitting so long,or he said sometimes you have some uh,some metal stuff,that uh,something with the the moisture,it uh does a chemical reaction with the,metal on the bust so i'm gonna get him,come out here he got some chemical for,it and i'm gonna let him just knock it,out for me whatever you gonna charge me,to get it done because i'm gonna have,them watch the vehicles probably uh,probably uh,once a month you guys,that go to the upper 16 passes sitting,over there so,yeah sooner or later i'm gonna have to,get a uh i'm gonna have to giv
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Auto Parts Online Shop WordPress WooCommerce Theme | Chromium WordPress Theme
Auto Parts Online Shop WordPress WooCommerce Theme | Chromium WordPress Theme
wordpress offers extensive,purpose themes,for making wonderful websites,and,you can make,any category website using wordpress,themes,and if you are looking for a specific,wordpress themes like auto parts,then,also wordpress is there for you and you,can make a wonderful website,using,the,available themes and features,at wordpress,in this video we are going to make a,website,specifically for auto parts and vehicle,accessories you can say and this is,being a demo website,for,the auto parts and it is of course an,e-commerce website so if you are in plan,for making a website for auto parts this,is very a specific category,of course and it is a wonderful,experience for me for recording this,video because this is a great,website and this website is using,chromium wordpress theme so in this,video we are going to install chromium,wordpress theme,and this is especially specifically for,auto parts shop,wordpress and woocommerce theme,so chromium is auto parts shop wordpress,so commerce theme and,if we talk more about the chromium,wordpress theme it has been developed by,theme,dot zone themes.john and they are power,elite authors,the chromium is an elegant modern and,powerful automotive wordpress theme,aimed primarily at,sites that sell automotive auto mobile,accessories online,and this is very important that auto,accessories are now available online and,e-commerce,also helping in such categories and this,theme was originally developed by the,themes dot zone,in 2018,and the regular updates for this theme,is also being done,so,it has been chosen to be on this channel,and i am happy to record this video as,it has many unique features like three,product hover effects three product page,layouts premium elementor widgets,customizers theme options,and unlimited colors so,if we talk about the demo website it has,seven design themes available so you can,say it has seven pre-made website,available with this chromium wordpress,theme,and you can choose any for your website,and all,the websites are wonderfully crafted to,present your content,like products and all the text materials,so this is being one of the great,website,using chromium wordpress theme and it is,of course for,e-commerce activities and,that is showing all the features,this is basically,and,for used cars you can,use this theme for huge cars sale and,purchase so this is being the feature so,you use cars minimum,budget you can see and it has all the,features what you need for your,website and,really it is a very good,wordpress theme you know and it is good,that you can make,such a great website,with,just,smaller or fewer effects so this is,being the,search,modules and it is very good in fact so,i'll show you the listing as well,this is listing and this,theme works very fast in fact,and this is being the another,website,and,you can check the listings okay so these,are the listings product listings and,you can see the speed how fast it is,really working,and this is being the third,demo and similarly all the
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How To Set Sales Prices To Products and Variants || Shopify Help Center
How To Set Sales Prices To Products and Variants || Shopify Help Center
Setting a sale price on products and variants
is a way to discount items without using a,discount code.,This method shows both the original price
and the sale price so your customers can see,the price comparison.,For example, if you are having a sale and
want to discount all fitness trackers, set,the sale prices on your fitness tracker products
so it shows both the sales price and the original,price.,The sales price is called the compare at price
in Shopify.,Seeing both prices helps offer an incentive
for customers to purchase, as they see the,bargain.,This video shows how to set the sale price
on a product and product variants.,First, how to set the sale price on a single
variant product.,Start in the Shopify Admin.,Click Products.,Click on the product you’d like to set a
sale price on.,Scroll down to the Pricing section.,In this example, the Waterproof Fitness Tracker
has a Price of $30.00.,Take the original price of the product and
enter it in the Compare at Price section.,Then, adjust the value in the Price field
to show the new sale price.,In this example, the new sale price is $20.00.The
customer sees that this product is now $10.00,off.,The value in Compare at price must be higher
than the value in Price to show a sale.,If the Price is higher than the Compare at
price, then the item will not appear as though,it’s on sale.,Click Save.,Click View to see how the product appears
on your online store.,Next, how to add a sale price to a product
with multiple variants.,On the All Products tab, click on the product
you’d like to set a sale price on.,Scroll down to the Variants section.,In this example, this tracker has ten variants.,Click Edit next to the first variant that
needs a sale price.,This opens the variant product page.,Scroll to the Pricing section.,In this example, the Bracelet Fitness Tracker
in the color black has a Price of $40.00.,Add the original price of the product to the
Compare at Price field.,Then, adjust the Price field to show the new
sale price.,In this example, the new sale price set in
the Price field is $30.00.,Click Save.,Click on the next variant that you need to
edit, and adjust as necessary.,To do this quickly, this can also be done
in the Bulk Editor.,Watch the video linked above to learn how
to use the Bulk Editor.,Click the arrow to go back to the product
page.,Click View, and select the variant you made
changes to, to see how this product’s price,appears on your online store.,The theme you have published determines how
the sale price displays on the online store,pages.,Some themes, like Pop have badges that display
the item is on sale.,There are also Apps in the Shopify App store
that can add sale badges.,For single-variant products, the sale’s
price often displays with both the Compare,at price and Price.,For a product with multiple variants, the
sales price displays the lowest sales price,available out of all the variants.,For more videos on how to grow your business,
subscribe now!,If you still have questions
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Social Exchange Session #2 part 1 - the Ecommerce Whisperer
Social Exchange Session #2 part 1 - the Ecommerce Whisperer
Jen: well thanks to everyone who's braved it this morning,thankfully it's a lot warmer in here
than it is outside,my name is Jen Murnaghan I have a business called Digital Dandy and I am also a,coach for the Digital Ready program
and that's why we're here today is our,second social exchange session and what
this is all about is bringing people,together and the fabulous people that I
have met through my coaching sessions I,want to bring to bring back together
again to meet each other and to spark,conversation and these sessions are
about really you know I've come across,some pretty cool people I want to be
able to share them with you,and one of them without giving him too
much of a big head is sitting to my left,so Scott Kilmartin
Scott : I'll try not to giggle here,Jen: no giggling it's very serious,Scott been really like a mentor to me in a lot of ways even though he probably doesn't,agree but he is one of the most generous
people with knowledge and insight and,shared experience and I really value that
with our friendship but he's here this,morning to really focus on what he is
brilliant at and that is ecommerce so,the way this morning is going to run is
that we're going to have a bit of a chat,and by the way it wasn't planned that
the two of us are dressed so beatifullly coordinated,well we're going to chat a little more
constructively than this and really hear,about Scott's story and what he has
learned because he started in this game,back in 1999 where not far from here in
Salamanca market you may have,come across him with a small table and
goods that looks like this or this,Haul was your first brand
Scott: it was called Urban Boomerang
which was in theory a really good name,kind of urban boomerang coming back
but I rebranded it and Haul was I,thought a really cool name it was short
meant to carry and we made lots of,things that carried things and had
a kind of industrial part of it,yeah at Salamance we were known as
Urban Boomerang for a long time,Jen: okay so tell me about Haul and you
started off in a physical space but then,quickly you went online what was ecommerce like back in 99,Scott: so one step before that I,instead of going to university I ran away
and joined the circus which for me,equalled going to the US hitch hiked
around the US Canada and Mexico when I,was 20 and then ended up kind of coming
back home and then went back to states,and lived there for about seven years
mainly in doing hospitality stuff I ran,a group of bars in San Diego and lived in
Chicago and kind of just had a lot of,fun I had some friends out in San Diego
that left San Diego that moved up to San,Francisco to start building websites in
the mid 90s,didn't really know what they were doing but
it kind of that was the first eye opener,me this was back in the days of in the
US you'd get AOL would send you a CD in the,mail and you'd put the CD in the computer and you,know the old Pentium one days and
could you could look at kind of a bunch,of different tabs for spo
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